WASHINGTON, D.C. and BURBANK, CA — The U.S. Postal Service, in collaboration with Warner Bros. Consumer Products and DC Entertainment, is proud to announce that Batman, one of DC Comics’ most beloved characters, will be immortalized in a Limited Edition Forever postage stamp collection.
Yet another USPS® incentive promotion is rapidly approaching – Mail Drives Mobile Commerce Promotion. This promotion starts running on November 1, 2014 through the end of the year (December 31, 2014), but the registration for this promotion started on September 15, 2014.
Mail Drives Mobile Commerce Promotion
The goal of this promotion is to promote use of mobile technology in direct mail to create a convenient method for consumers to do their shopping. This promotion is offered to Standard Mail™ (including non-profit) Letters and Flats mailings that use mobile barcode technology on the mailpieces which, when scanned by a mobile device, leads to a mobile optimized web site.
The incentive is a 2% up front postage discount, which is calculated in PostalOne!® and applied to the postage statement at the time of mailing. Mailers may also be eligible for an additional one percent rebate on the postage of their qualifying mailings if a portion of their orders are fulfilled via Priority Mail® between November 3, 2104 and January 15, 2015. Mailers who wish to participate in the Priority Mail rebate must complete a separate claim form that is due no later than February 15, 2015.
The registration period for this promotion started September 15, 2014 and runs through December 31, 2014. As a reminder, the promotion period runs from November 1, 2014 through December 31, 2014.
Eligible mail pieces must include a mobile barcode or other equivalent print/mobile technology that when scanned by a mobile device, leads to a mobile optimized web site. The destination web pages must reside on a web site platform that contains or is deeply integrated with a checkout functionality that allows the customer to complete the purchase of the product referenced in the mailpiece through a complete mobile optimized experience.
- Mailpieces must contain an Intelligent Mail® Full-Service barcode.
- Directional copy must be included near the mobile barcode on the mailpiece providing guidance to the consumer to scan the barcode or image and information about the landing page.
- For purposes of this promotion, a product is defined as a tangible and physical item that needs to be distributed or manufactured and can be shipped via a mailing or shipping product offered by the USPS (delivery by the USPS is not required).
- Mailings must be submitted via eDoc using Mail.dat®, Mail.XML™ or the Postal Wizard. The eDoc must identify the mail owner and mail preparer in the By/For fields using the CRID, MID, or Permit number.
- All pieces covered by a postage statement claiming the discount must meet all eligibility requirements.
- Mail must be tendered for acceptance during the promotion period of November 1, 2014 through December 31, 2014.
- Postage payment for the eligible mailings must be paid using Permit Imprint or Pre-canceled Stamp permit. Some Meter Permit mailings may qualify.
CHICAGO — The Postal Service cooked up a feast of 20 million Limited Edition Celebrity Chefs Forever stamps today.
Life is about balance. The balance between your work and personal life. The right ratio of diet to exercise. So why should the outbound-inbound marketing be different? In days gone-by it was the right combination between the image-driven brand creative and the quicker call-to-action and response of direct marketing. Today that discussion has shifted to inbound marketing; but folks are forgetting about the power of balancing that strategy with outbound marketing’s proven effectiveness.
Dale Filhaber writes, “Every day people ask me about the average response from a direct mailing. And, I typically answer this question the same way each time, explaining (patiently) that there is no average response — everything depends on the mailing list, the creative copy, the offer and the timing of the mailer. They normally say to me next that they have heard they should get a two percent response on their mailing. Truth be told, half a percent to two percent is a better guess. But we all know there are a lot of variables out there that help us define success.”
Cute and timely video produced by IKEA, and resurfaced the same week of Apple’s latest technology splash. The narrator discusses the benefits of IKEA’s new “Bookbook,” and its high-res images, expandable “screen size,” etc. This video is a great throwback for all those catalog marketers looking to explain to their CEOs that the catalog is still a viable marketing tool.
It seems that these days it’s all about Facebook, Twitter, Instagram and Pinterest. Because social media is all the rage, many businesses sometimes overlook the power of direct mail marketing. Even in today’s digital world, direct mail can be a powerful tool and produce solid results. And the biggest advantage is that you can narrow your focus to your exact target market.
During his hearing to be appointed to another term on the board of governors of the U.S. Postal Service, Chairman Mickey Barnett recalled senior management’s meeting with a futurist who predicted that paper would be virtually nonexistent in 30 years. “If that is even possible,” Barnett said, “there must be some forward thinking, and we must focus on package delivery.”
Despite the fact that the entire world is now going digital, there is still an important role for direct mail marketing. While there is no doubt that social media and email marketing campaigns are here to stay, direct mail is still as effective as ever in engaging customers. Research has revealed that this form of marketing is still one of the cheapest and most effective and there are several reasons why.
Designing for direct mail can be broken up into three segments: layout, color/images and copy. Since these can all be real challenges, we will take on each section in depth in separate posts to give you a better understanding and some ideas, as well as tips to get you started on the path to a great direct mail piece.