For the past several years, direct mail has been bashed for being too old school and past its time. The reality is far from that. Direct mail response is on the rise. Consumers enjoy getting direct mail that is applicable to them. When direct mail is targeted correctly, it will not be considered “junk mail.” Yes, even millennials like to get mail.
From March 12, 2014: President Obama renewed his longstanding call to overhaul the U.S. Postal Service in his fiscal 2015 budget, saying the agency must be reformed to ensure its future viability. Obama recommended restructuring the Postal Service’s requirement to prefund the health care of retirees. His plan would defer the fixed payments due in 2014, and part of the payments due in the two years after that. Those payments would then be restructured into a 40-year amortization schedule starting in 2017. The proposal would provide more than $9 billion in relief to U.S. Postal Service through 2016.
Harry Whitehouse writes, “The other week I was reading an article about how shipping carriers fared over the holidays. FedEx and United Parcel Service were mentioned, but noticeably absent was the U.S. Postal Service. As someone who works closely with the U.S. Postal Service and developed technology to print its shipping labels from home, this baffled me. The postal service delivered 524 million packages in December (an 18 percent increase over 2013) versus UPS and FedEx’s projected 585 million and 290 million respectively. (The latter two companies haven’t released their figures yet.)”
It’s true, owning and operating a business has changed drastically in the past 20 years. Going from manual processes to automated processes, finding and retaining new talent and most importantly, switching up marketing tactics to appeal to the ideal consumer. Fortunately, we’ve identified the sweet spot that allows you to be flexible, while getting real results- combine print and digital!
For the first time, National Postal Forum (NPF) attendees will have the ability to also receive Executive Mail Center Manager (EMCM) certification (EMCM) at the National Postal Forum
in Anaheim, California, held May 17-20, 2015. This is an exclusive opportunity for NPF attendees
as instructors from the USPS National Center for Employee Development will travel to the
Forum and provide certification classes.
Join an hour webinar on March 4, 2015 at 1 p.m. (EST) to understand more about the
program and how this certification provides a solid foundation and return on investment in
When you hand over the responsibility for your direct mail campaign to an external service provider, it’s normal to feel a twinge of concern about whether the final product is going to meet your standards. Implementing a quality campaign takes close cooperation between you and the mailing house, and using this checklist of 5 ways to ensure quality control will help make the end result meet your professional standards.
Ever felt overwhelmed by the constant bombardment of emails, texts, tweets and digital alerts? Gone are the days when our doormats were flooded by the daily delivery of unsolicited direct mail. And while that comes as a relief to some, the shift towards digital communication is now taking over the mantle.
Integrating direct mail with digital technologies to improve response is a strategy gaining momentum for many direct mailers looking to drive better ROI while cutting down on the heavy burden of rising postage and printing costs. For one university, the goal was straightforward: Montclair Kimberley Academy University wanted to develop and execute a fundraising campaign targeting alumni. The strategy was to build buzz and awareness leading up to one single giving date last October. The effort was marketed with a combination of print, email and social media touch points.