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National Postal Forum Mailing Industry Update 2016-04-05 15:54:56

Everyone is always trying to find new and creative ways of marketing. This may initially make direct marketing seem unattractive since so many businesses are getting away from it and investing in email marketing. This, however, is the very reason you have a better chance of standing out from the crowd. The following are 4 reasons why direct mail is better than email marketing.

Senator decries ‘shameful’ colleagues for leaving US Postal Service board with only one member

The U.S. Postal Service is down to just one member on its Senate-confirmed board of governors, and at least one member of the upper chamber is not happy about it. Sen. Tom Carper, D-Delaware, a long-time U.S. Postal Service advocate and proponent of alleviating the cash-strapped agency through legislation, called it “shameful” the Senate has neglected its duties to provide the mailing agency with proper management.

National Postal Forum Mailing Industry Update 2016-04-05 15:54:56

Everyone is always trying to find new and creative ways of marketing. This may initially make direct marketing seem unattractive since so many businesses are getting away from it and investing in email marketing. This, however, is the very reason you have a better chance of standing out from the crowd. The following are 4 reasons why direct mail is better than email marketing.

Direct mail lives: 5 reasons to make it a content marketing tactic

Yvonne Lyons writes, “I’ve said it before: Print is not dead. In fact, as one of the tactics in your content marketing arsenal, direct mail can be more effective for certain audiences than email. Gasp! I know what you’re probably thinking, ‘It’s a digital-marketing world, sister. Catch up.'”

How anti-spam laws revitalized direct mail

Once upon a time, when the Internet was young, anyone could collect email addresses from wherever they wanted to and send as many unsolicited emails as they liked. By the early 2000s, spam had become a huge problem, and countries like the U.S. started introducing laws requiring that recipients of marketing emails opt in to receive them.

Reinventing mail with the new industrial revolution

The Internet of Things is now a reality. Google has driverless cars, and we can control our TV, our heating and hot water remotely. The more digitally connected our lives become, the more data we generate. By 2020, 212 billion devices will be connected to the Internet, according to IDC. And the opportunities, the possibilities and the boundless potential generated by being part of a digital, data-driven world are truly inspiring. Things are better, faster, and more powerful when they’re connected.

3 easy takeaways from the worst direct mail ever

Paul Bobnak writes, “You can learn quite a bit by studying the best examples of direct mail. But can you learn something from studying the worst direct mail? This is a question that’s been running through my head lately. I always advise customers who use Who’s Mailing What! to check out controls, especially the Grand Controls (those in the mail for three years or more). They represent the best techniques, formats, creative and copywriting.”

Tracking your mail makes all the difference

Direct mail marketing is very data centric. Marketers are great at leveraging data about their customers and prospects, but many have never thought of leveraging U.S. Postal Service delivery data. The U.S. Postal Service has made many technological advancements over the years to enhance the visibility of mail as it processes through its plants. This allows marketers access to not only delivery speeds, but also accurate delivery dates. What information does the post office have available?

Should you invest in a direct-mail postcard marketing campaign?

Despite the fact that we’re living in a digital age, direct-mail postcard marketing continues to be a highly-effective marketing tool. This is evidenced by the number of postcards that make their way to our mailboxes each week – if they didn’t work, companies would stop sending them. Still, many small businesses are hesitant to try postcards due to the initial investment, and it’s a fair question: should you invest in a direct-mail postcard marketing campaign? Let’s answer it.

Marketing strategies that will modernize your mail campaigns

The next big thing in marketing may be sitting in your mailbox.
Year after year, companies seek out the freshest ideas to build brand awareness, launch products and convert new customers. To choose the right one, they need the facts. Get a big-picture view of the newest innovations in direct mail—from AR to QR and everything in between.