A busy holiday season is a good thing for any ecommerce business. Orders flow in and revenues rise, but the holidays also pose a serious shipping challenge. Adhering to the major carriers’ holiday 2015 shipping deadlines will help you put a smile on your customers’ faces.
From March 12, 2014: President Obama renewed his longstanding call to overhaul the U.S. Postal Service in his fiscal 2015 budget, saying the agency must be reformed to ensure its future viability. Obama recommended restructuring the Postal Service’s requirement to prefund the health care of retirees. His plan would defer the fixed payments due in 2014, and part of the payments due in the two years after that. Those payments would then be restructured into a 40-year amortization schedule starting in 2017. The proposal would provide more than $9 billion in relief to U.S. Postal Service through 2016.
By now your business is in full swing gearing up for the holiday season. For small businesses, this is a particularly important time of year, so you should be even more focused on keying in on your targets and getting the most out of your campaigns. Business to business (B2B) direct mail marketing is a proven way to generate sales over the holidays. With an average return of close to $2,100 for every $167.00 spent, it has not only proven to be more effective than other forms of marketing, it gives you the opportunity to stand out from the onslaught of online marketing that is sure to occupy the holiday season.
We spend a lot of time comparing the merits of new digital media to more traditional promotional methods in our marketing program courses. While we just launched a Digital Marketing Certificate, and research shows investment in that arena spiking, direct mail still holds an advantage in emotional appeal according to at least one recent study.
If necessity is the mother of invention, then marketing is the offspring of a roller coaster economy. For today’s small business owners, external forces such as the economy and increased competition are driving them to boost their marketing efforts like never before. According to a recent survey by Constant Contact, 46 percent of small business owners said the economy is still taking a toll on their business.
United Parcel Service recently sponsored a report charging that the U.S. Postal Service is able to undercut its pricing in the package and shipping business by laying off costs on its mail delivery infrastructure. Maybe yes, maybe no, but one thing’s for certain: The Postal Service can blanket the nation’s households with a direct mail campaign cheaper than anyone.
The U.S. Postal Service is looking to modify its 2 percent-off promotions for 2016, with a move toward motivating direct mailers to do A/B testing and to try out advanced printing technologies to increase customer engagement and response.
A direct mail campaign is a great way to get your message across to a large number of people and businesses in a particular area. However, even with the best graphic design and a message that is timely and on point, if you’re not paying attention to maintaining your database of contacts, you might be spending money on marketing that will never be seen. Here are a few essential tips to keep your direct mail database up to date.
Summer Could writes, “Over the last 25 years, I have seen a lot of direct mail mistakes. Sometimes they have been really funny, like the time when a wrong phone number was put on the mail piece so when recipients called it they reached a sex hotline. That was pretty funny. Other times, the mistakes have just been sad, like when a nonprofit had the wrong return address on their courtesy reply envelopes, so they did not get the donation checks delivered to them. The worst mistakes are the ones that cost you the most money, so learning what to avoid can really help.”
The U.S. Postal Service said it expects to deliver about 600 million packages between Thanksgiving and New Year’s Eve, an increase of 10.5 percent over 2014. The agency plans to hire 30,000 employees for the 2015 holiday season to meet the increased demand.
By comparison, UPS is calling for a similar increase – 10 percent – while FedEx is projecting a 12.4 percent holiday bump.