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3 ways to merge your social media and direct mail campaigns

Many businesses see their direct mail and social media marketing campaigns as separate entities – but it doesn’t have to be this way. Integrating your social media and direct mail isn’t as hard as you might think, and it can really benefit your business. To help you make the most of your marketing campaigns, we’ve put together a list of three ways you can integrate your social media and direct mail.

White House backs major postal overhaul

From March 12, 2014: President Obama renewed his longstanding call to overhaul the U.S. Postal Service in his fiscal 2015 budget, saying the agency must be reformed to ensure its future viability. Obama recommended restructuring the Postal Service’s requirement to prefund the health care of retirees. His plan would defer the fixed payments due in 2014, and part of the payments due in the two years after that. Those payments would then be restructured into a 40-year amortization schedule starting in 2017. The proposal would provide more than $9 billion in relief to U.S. Postal Service through 2016.

Mortgage lenders and direct mail: A successful and rewarding partnership

Direct mail is one of most viable marketing channels available, according to the Direct Marketing Association (DMA). Direct mail continues to outperform electronic channels in acquiring new customers. In fact, statistics from the DMA comparing the performance of direct mail and electronic channels show consumers readily accept direct mail as a vehicle companies use to market their products and services. But most importantly, direct mail is measurable, and the return on investment (ROI) is strong.

Managing barcode uniqueness on trays, sacks, and pallets

If you have received PostalOne! validation errors for barcode uniqueness, or are seeing Mailer Scorecard results for this validation exceeding the allowed thresholds, you are not alone. This is actually a fairly frequent issue that many mailers encounter. Managing the uniqueness for these barcodes can be a challenge, particularly if you have a number of different mail processing workflows.

This tech unicorn became a billion-dollar startup … using old-fashioned direct mail

In the sparkling popping bubbly world of marketing technology, where we’re tracking 2,300 martech companies and reporting on new and emerging technologies daily, one company raised $1.2 billion in funding, upended a very stodgy traditional market, and is now worth over $5 billion … all on the back of good old-fashioned direct snail mail.

Royal Mail MarketReach discusses the effectiveness of mail

Over the past 18 months, Royal Mail MarketReach has conducted the UK’s largest study into the effectiveness of mail as a marketing medium, and we’ve amassed an unprecedented body of proof about the role of mail in the digital age. That proof all points towards the fact that mail is still fantastically effective.

5 very expensive direct mail mistakes

Direct mail,especially with postcards,can be extremely cost effective,with ROI as high as 700 percent. But NOT if you are making any of these common but expensive mistakes.

How to analyze and measure your direct mail campaign results

Putting a mailing campaign into motion is relatively easy, but you will find it hard to measure the results of your campaign, unless you have out some easy tactics into place first. As with many other marketing strategies, direct mail itself might not work with everyone and all industries, but it performs exceptionally well when used in conjunction with emails, phone calls, or online marketing strategies.

US Postal Service and, Inc. now delivering packages on Sundays

If you shop regularly at, Inc., you might get your packages a little earlier and on a day we don’t usually get them.
The United States Postal Service did not make a big announcement but started delivering in Rochester, the Twin Cities and Duluth last Sunday. But that will only be for Amazon orders.

Can design help the US Postal Service make stamps popular again?

In 1967, the United States Postal Service issued a new five-cent postage stamp to celebrate Henry David Thoreau’s 150th birthday. The stamp proved exceedingly popular, but not for the reasons the USPS might have guessed: The scraggly-bearded portrait of Thoreau by Leonard Baskin became a generational emblem among members of the counterculture, who identified with Thoreau as a tax resistor, abolitionist, and naturalist. The stamp’s success, meanwhile, proved that nontraditional stamp designs could help the Postal Service connect with nontraditional audiences, especially among the nation’s youth.