Ryan George

To support the pending online auction of a luxury log cabin in fall 2011, George designed an oversized brochure with a professional photograph of the home, listing the bid date. The mailing, which was distributed to 2,800 recipients whom the auctioneer had targeted with demographic criteria, led 90 prospective buyers to visit the property before the auction. Says George: “The sellers were convinced that the market value of the property would be achieved because of results from the marketing.”

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