Nabil Mohamad

When the national nonprofit serving the American-Arab population promoted its November 2011 program, multichannel marketing was the tool. It wasn’t long after the 10th anniversary of Sept. 11, and “Turaath: Celebrating Arab Culture in America” would be a hopeful contrast to the somber observance. “We mailed more than 2,000 invitations,” says Mohamad. Nearly 1,200 guests turned out.

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