Making Informed Connections at the 2017 National Postal Forum
Whether you seek mailing and shipping solutions to run your business more efficiently, you're looking for the right partnership to complement your business strategy, or you're pursuing continuing education opportunities for career advancement, the 2017 NPF is the place to be.
HIGHLIGHTS OF THE 2017 NPF PROGRAM
OPENING GENERAL SESSION - PMG KEYNOTE ADDRESS
To launch the 2017 National Postal Forum, Postmaster General and Chief Executive Officer Megan J. Brennan will deliver the keynote address on strategies enabling mailing and shipping industry growth. Innovations that deliver business value are front and center, especially as the accelerating pace of digital and mobile innovations reshape the way people interact with their mail.
TUESDAY GENERAL SESSION
US Postal Service Chief Customer & Marketing Officer and Executive Vice President, Jim Cochrane will lead a plenary session on customer centricity, featuring a panel discussion on best in-class customer experience strategies. This engaging session will deliver insights and a fresh look at ways of smoothing mail and e-commerce customer journeys and the competitive advantages of consistently delivering an excellent customer experience. This session will also look across the breadth of the mailing industry value chain to highlight the structural and cultural path toward continual advances in customer experience.
US POSTAL SERVICE OFFICER LED SESSIONS
These special US Postal Service Officer led workshops are created to share with NPF attendees an exclusive, firsthand look at the extraordinary innovations and updates that are making an impact in the mailing and shipping industry.
The 2017 Officer Led Sessions will include:
CULTIVATING SMARTER INTELLIGENT MAIL
Pritha Mehra, Vice President Mail Entry and Payment Technology
CYBERSECURITY: EMPOWERING MAIL IN THE DIGITAL MARKETPLACE
Greg Crabb, A/Chief Information Security Officer and Digital Solutions Vice President
DELIVERY TODAY AND TOMORROW
Kevin McAdams, Vice President Delivery Operations
END-TO-END NETWORK OF OPERATIONS – THE ART OF THE POSSIBLE
Robert Cintron, Vice President Network Operations
ENTERPRISE ANALYTICS – THE DIGITAL FRONTIER
Isaac Cronkhite, Vice President Enterprise Analytics
INFORMED CUSTOMER EXPERIENCE
Steve Monteith, Vice President Marketing
INFORMED PRODUCT SIMPLIFICATION
Steve Monteith, Vice President Marketing
Sharon Owens, Vice President Pricing & Costing
INNOVATING TODAY FOR TOMORROW’S CUSTOMER
Gary Reblin, Vice President Product Innovation
MAKING CONNECTIONS WITH SUPPLIERS
Susan Brownell, Vice President Supply Management
Guy Cottrell, Chief Postal Inspector, US Postal Inspection Service
Gary Barksdale, Deputy Chief Inspector, US Postal Inspection Service
FIVE EDUCATIONAL TRACKS ENCOMPASSING OVER 130 WORKSHOPS
CUSTOMER ANALYTICS AND MARKET RESEARCH
INTRODUCING INFORMED DELIVERY: DIGITAL IMPRESSIONS WITH MAIL
MAIL OPERATIONS MANAGEMENT
THE EVOLVING SHIPPING MARKETPLACE
THE NEW DIGITAL MARKETING CHANNEL – MAIL
OFFICIAL USPS PROFESSIONAL CERTIFICATION PROGRAMS
2017 Professional Certification Programs Include:
CERTIFIED DIRECT MAIL PROFESSIONAL (CDMP)
The CDMP course is designed for the mailing industry professional to develop and strengthen core skills that build and maintain a successful direct mail business within this highly competitive environment.
• Mailing List Management
• Mailpiece Creation
• Response Rates
EXECUTIVE MAIL CENTER MANAGER (EMCM)
The EMCM course is designed for individuals who wish to develop Mail Center Management skills. The course teaches skills needed to manage more effectively, boost productivity and cut costs. Sponsored by the US Postal Service and developed by a professional committee with representatives from across the mailing industry, this course offers a certified designation that emphasizes professionalism in Mail Center Management.
• Sales and Marketing
• Basic Mail Design
• People Management
• Tools and Resources
MAILPIECE DESIGN PROFESSIONAL (MDP)
The MDP course is centered around effective mail design compatibility and optimizing postage costs through automation. This eight-hour course will be held over Tuesday and Wednesday and includes a comprehensive final review. The MDP certification is a two-year certification that offers a professional designation to all graduates.
• Classes of Mail
• Processing Categories
• Barcode Formats
• Designing Automation Mail
• Machineable/Non Machineable Criteria
All of these educational opportunities plus multiple daily networking opportunities and access to the largest exhibit floor in the mailing and shipping industry will be available to attendees of the 2017 National Postal Forum in Baltimore, MD - May 21-24.
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