NPF Forum Program
Mark your calendars for the NPF in Orlando, FL, at the Gaylord Palms Resort and Convention Center
April 1-4, 2012
Download a Copy of the 2012 Promotional Guide
There is no other event to learn what the United States Postal Service is planning for the future and how you and your company can best integrate and take the steps needed to get the most from your partnership.
General Session
Opening General Session
Monday
Postmaster General and Chief Executive Officer Pat
Donahoe kicks off the 2012 National Postal Forum on
Monday, April 2, with a keynote address about the state
of the Postal Service and the mailing industry. Competing
for customers in a digital world is a challenge facing every
part of the mailing industry. Leveraging technology,
innovation and creativity can be a powerful path forward.
The Postmaster General will discuss the core business
strategies of the Postal Service, announce new offerings
and initiatives, and describe Postal Service actions to
support a more vibrant and growing mailing industry.
Make sure you’re there Monday, April 2..
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Educational Sessions
The 2012 Forum program will deliver four days of new specialty tracks and more than 120 chosen workshops. We heard you and these sessions will contain more advanced classes to enhance your career and enable you to bring back valuable ideas to your company!
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Perspectives on Tomorrow’s Mailing Industry
Tuesday-7:45 AM to 8:45 AM-Osceola Ballroom
It has never been more important for the mailing industry to work collaboratively to address its shared challenges and to strengthen its role in the American economy. This session features frank talk about legislative issues, optimizing processing, distribution and retail networks, making it easier to do business with the Postal Service, and the role of innovation and technology in shaping the future. Join the Postmaster General, members of his leadership team, and other guests. Ron Stroman, Deputy Postmaster General will address legislative issues and will be joined by Peter Brännström, Chief Operating Officer and Director of Production for Posten Meddelande (Sweden Post), one of Sweden’s largest corporations commissioned by the Swedish State to make postal services available nationwide. Megan Brennan, USPS Chief Operating Officer, will discuss and demonstrate the processes and tools being used to maintain and improve quality service performance, even as the Postal Service implements network optimization. Ellis Burgoyne, USPS Chief Information Officer, will highlight the technology behind the technology driving innovation and improved product visibility.
Ensuring a Bright Future - It Ain’t Your Grandfather’s Post Office Any More
Wednesday-8:00 AM to 9:00 AM-Sun AB Ballroom
In this executive session hear from Paul Vogel, President and Chief Marketing Officer of the United States Postal Service on what the organization is doing to ensure a relevant & customer focused future. As the individual responsible for leading the marketing organization in revenue growth and product innovation, you’ll hear directly from Paul and select guests on the state of the USPS today, why it remains a powerful tool which connects businesses to customers, and the innovative products, services, and marketing efforts that spell opportunity for the industry’s future.
USPS Officer Led Sessions
PCC Leadership Opening Session
Sunday-1:15 PM to 3:30 PM-Sun A
Hear how the US Postal Service is using PCCs to communicate about important issues facing the mailing industry and obtain feedback from the local level. In this highly interactive double session, senior leadership will discuss one of the Postmaster General's four corporate goals, improving the customer experience. Attendees for the first time will have an opportunity to give their feedback using hand held voting devices to answer key questions, and then discuss the issues at facilitated tables. Then, members of the PCC Advisory Committee will discuss the vision for how to best leverage PCCs to maintain a two-way dialog between USPS and the mailing industry. Attendees will again have an opportunity to discuss PCC issues and brainstorm ideas and best practices at their table group.
Intelligent Mail for Seasoned Users
Sunday-2:30 PM to 4:45 PM-Sun C
Since its implementation in early 2003, Intelligent Mail has become a powerful asset for business mailers through its system-wide mail visibility, the improvement of service and the added value it provides them. Surpassing initial expectations, Intelligent Mail met its goal of providing accurate, real-time identification and tracking of mail throughout the mail stream. Aimed at seasoned users, this workshop looks at the future of Intelligent Mail and the next steps of this technology: adopting technology to improve mail quality from beginning to end. Through the use of various Mail Quality Reporting functionalities, the Postal Service seeks to address mail quality with the ultimate goal of reducing costs, improving mail performance and boosting revenue for itself and its customers.
Plan to Profitability – 5 Year Business Plan
Monday-10:00 AM to 11:00 AM-Miami
As the United States Postal Service (USPS) continues to endure the negative effects of electronic diversion combined with a weak economy and increased funding obligations, the financial impacts on the organization have become untenable. While the USPS has continuously sought to make operational improvements and improve efficiency, the organization’s current financial position requires additional action to ensure viability and self sufficiency. Come to this session to learn about the challenges facing the organization today, notably: Electronic diversion and the importance of First-Class Mail; Financial impacts of both the difficult operating environment and regulatory framework under which the USPS operates; Actions USPS is planning to take to address its financial position and outlook; Financial benefits of the identified initiatives and impact on USPS stakeholders; Overview of continuing actions to confront revenue declines through innovation; and the Business Plan risks and sensitivities. Make sure you come and hear the man with the plan!
Security: It Comes with the Stamp
Monday-10:00 AM to 11:00 AM-Naples 1&2
Get an insider’s view of America’s first federal law enforcement agency: the U.S. Postal Inspection Service. See how Postal Inspectors use global networks to gather intelligence on criminals who target your business via the Internet and from your own mailroom. Watch Inspectors deploy the latest technology to catch cyber crooks, deal with suspicious mail and packages, and respond to disasters – with previously unseen footage from the 9/11 terrorist attacks and Hurricane Katrina. Walk away with practical advice that will help you protect your revenue and reduce your company’s risk for loss.
Innovations in Technology & Delivering Enhanced Product Information
Monday-11:15 AM to 12:15 PM-Miami
Come hear how the USPS is enhancing customer satisfaction by providing 100% visibility on mail and packages, deploying new scan technology and providing detailed service performance diagnostics. Learn the latest in enterprise analytics, address quality and how the Postal Service is driving service performance „ all in an information-rich environment.
Shipping and Mailing: Evolving and Adapting
Monday-2:15 PM to 3:15PM-Sanibel
Gary Reblin is vice president of Domestic Products for the U.S. Postal Service, responsible for all domestic mailing and shipping products. Come hear his strategies for business-to-consumer shipping options for ecommerce; enhancing the value of direct mail through emerging technologies; and linking digital messaging, social media, and hard copy to facilitate personal correspondence.
Mail Entry: The Seamless Way
Monday-3:30 PM to 4:30 PM-Miami
The Seamless Way refers to the strategic move made by the Postal Service to automate mail entry verification processes. Applying unique Intelligent Mail barcodes (IMbs) on mailpieces and eDoc technology, Seamless Acceptance mailers can verify mailings and receive mail preparation quality visibility. This workshop introduces this and other exciting aspects of the Seamless Mail Entry.
Global Business Feedback Session
Wednesday-1:15 PM to 2:15 PM-Tampa
You asked for access to our executives, and now hereÍs your opportunity to get their full attention! Meet the vice president of Global Business and her executive staff as they hold an open discussion on international shipping. Bring your questions and listen to a candid conversation. The topics of this international shipping session are up to you. If youÍve ever had an idea that could improve how we do business, bring them to this session. WeÍre here to listen to your needs to determine how we will focus on improving our services to meet them in the coming year.
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Networking Events
Where is the only place to Network with the brightest and best in the Mailing Industry? THE NATIONAL POSTAL FORUM!! Attend the National Postal Forum and meet with your collegues, peers and USPS Representatives! The Networking events start Sunday evening and continue all the way thru the closing event on Wednesday night. Check back for complete details on all social events!
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Exhibit Hall
Don't miss the more than 100 companies exhibiting the latest in mail automation technology and mailing industry products and services. You don't want to miss the Premier Mailing Industry Exhibit Hall!
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