Direct mail campaigns have dramatically changed over the past 10 years, and will continue to change in the coming years thanks to technology like Augmented Reality (AR). AR uses a printed trigger, such as a postcard, to launch a digital interaction using a software app. The user defined printed trigger is digitally scanned by the app and then activates a digital action that then appears on a screen, e.g. a smartphone or tablet. This interaction can be simple to complex, and can cause a website to be launched, a video to be played, or even launch a 3D image. AR actions can even be added to existing publications. This workshop will look to define augmented reality and provide a basic lesson on how to create an AR interaction. Research and case studies will also be discussed to demonstrate the value of AR incorporated into direct mail.

Today’s highly personalized direct mail is a key component in powering omnichannel marketing campaigns. Hear from two leading experts on how to use digital print technology to tailor offers and drive a cohesive messaging strategy across channels and devices. Exploring both the art and science of direct marketing, strategy and design we will focus on what makes offers most effective – whether delivered via paper or pixels. Direct marketing and brand expert speakersl will dissect why it works. This fun and informative session will also be full of tips and case studies for improving response and conversion rates using strategies and tactics that are proven to provide a strong return on marketing investment across all channels.

Come learn about creative trends in digital marketing and how they relate to Direct Mail. This workshop will share how to leverage data for the right prospects, how to personalize a campaign through use of external sources and tell you how to connect with your audience at the right place with the right medium. This is a must join workshop to understand how an omni-channel campaign with direct mail as a driver is important to your business with measurable success.

Constantly connected. Social media-savvy. Multicultural. Pragmatic. These are just a few of the words that have been used to describe today’s biggest generation—Gen Z. Gen Z, whose members were born between 1996 and 2010, makes up 25% of the US population, making it bigger than Baby Boomer and Millennials. Gen Zers, who have never known a world without the internet, have unique values and needs that shape what they expect from marketers and advertisers. In this session, we’ll provide an overview of this generation and explain how mail marketers can best reach its members, exploring the impact of new technologies like AI and VR.

The need to integrate direct mail activities to online digital marketing has never been so critical and the transition does not come easy. In this workshop, learn how to address and overcome common obstacles and hear how a printing company increased their revenue by $1.2 million during their first year of digital integration. Be the first to learn about the latest technologies specifically for the print industry, including knowing who from your mailing list is visiting your website and matching a mailing list with each of their social media profiles and more.

Direct Mail is thriving in today's multi-channel environment. With the confluence of "screen options" and media choices, Direct Mail effectively ties them all together and continues to outperform all other marketing options. In this session the attendees will learn how this can still be true and see data that supports this claim regardless of the measurement you want to use - ROI, Cost per campaign, Speed to Market, Delivery percentages, Open Rates, Address accuracy, etc.

This workshop is for both government and mailing industry professionals. Hear how agencies are successfully managing their mailing requirements to meet the USPS requirement for address quality, postage discounts and move update standards.

Whether you seek to increase response rates or are looking to generate additional revenue, combining direct mail with digital channels can help you reach your goals. In this workshop, hear how Mail can boost the response and engagement of your email marketing, digital display ads or social messages. Learn how these extra touch points can increase conversion and even boost spending from your prospects.

This workshop will discuss how technology and process improvement starting with document creation and production can expedite the intake process when you are dealing with paper based customer responses. Starting with the critical discussions that are needed with the content creators and helping to set parameters around document design including Envelopes and BRM, we will discuss how technology and process improvement can be applied to your outbound communications that will facilitate easier intake of customer responses.

Understanding the total customer experience across all touch points in a campaign gives valuable insights into how direct mail successfully integrates with different marketing channels. Customer journey mapping helps identify the best points to introduce direct mail as part of a larger marketing campaign that will result in increased sales. This workshop is critical for attendees looking to grow acquisition of new customers, improve customer retention and increase leads through mail.