CREATE A VISION FOR THE YEAR 2020
As Bob Dylan sang, “you better start swimmin' or you'll sink like a stone. For the times they are a-changin'.” The time to prepare for 2020 is now. Changes in workflow, processes, and strategies don’t happen overnight – they take time, and all members of the print and mail industry need to take stock and make plans for what lies on the horizon. In this planning workshop, you’ll examine disruptions such as: - Changing workforces in mail shops - The rising buying power of millennial marketers (and their audiences) - Technology’s impact With each disruption, there’s a 20/20 balance of good and bad. Let’s look at the unique ways the industry can handle them such as automated workflows, integrated processes, documentation, training, and education.