Attendees have an opportunity to personally learn from key postal leaders about topics that will guide the entire mailing and shipping industry into the future. Each year, the Officer led sessions provide perspective on some of the most important issues, changes and ideas affecting the industry.
Sunday, April 26 (8:30 AM–10 AM) 2020 update coming soon.
Join USPS executive leadership, as they lead an “inspiring” meeting highlighting industry trends along with advancements in service, technology, and growth. Review important trends in the industry along with an impressive panel including prominent industry members and postal executives. The panels will discuss the solutions between the US Postal Service and our industry partners. This National meeting builds upon the best solutions that occur throughout the year at the Area meetings. Begin your forum experience here as this plenary session gives you the opportunity to begin networking early with US Postal Service operation executives from around the country.
Sunday, April 26 (10:15 AM–11:45 AM) 2020 update coming soon.
Postal Customer Councils (PCCs) – local communities of business mailers and Postal Service experts – continue to be one of the most significant networks of the mailing and shipping industry. Attend this session to learn how you can benefit from the PCC community on how to grow your business, advance your leadership skills, and receive insightful information to enhance the performance of your PCC. On center stage, you will hear from the US Postal Service and PCC Advisory Committee leaders discussing industry trends facing the mailing industry, including media and transportation updates and more.
The session is open to all Forum attendees, including current and future postal and industry PCC members.
Monday, April 27 (8AM–9:30 AM) 2020 update coming soon.
The mailing and shipping industry is a dynamic ecosystem committed to anticipating, aligning and exceeding customer expectations at every touchpoint along the customer journey. Yet, marketers and senders are challenged with keeping up with customer expectations that are shaped by the pace of cultural and technological change. How do we connect with empowered consumers to provide them with what they want, while also building trust to turn them into loyal customers? Don’t miss the opening keynote session featuring USPS Leadership, as they share new ways mail—when integrated with digital solutions and enabled by USPS’ Informed Platform—strengthens customer engagement, spurs action and drives business growth.
Tuesday, April 28 (8AM–9:30 AM) 2020 update coming soon.
While the future customer experience is increasingly driven by emerging technologies like robotics, wearables, artificial intelligence and digital transformation, the connection between brands and their customers can increasingly feel uncertain. Marketers must stay attuned to future trends while creating more meaningful experiences for today’s customers.
Learn about the latest technological developments and consumer shifts brands must anticipate in order to stay ahead of customer expectations. And while technology will remain a major driver of change, learn how to spark creativity and explore new ways of strengthening human connection across channels, time and place.
Come to Tuesday’s General Session keynote – Real Connection in the Digital Age – to hear from futurists, artists, agency leaders, and global brands exploring future megatrends and how not to lose sight of the art of connection.