npf banner 1920x170 12 18 17

What is emotionally intelligent postcard marketing?

You may already be familiar with the positive role that emotional intelligence (EI) plays in business performance and success. But many marketers have yet to explore the idea of applying EI to their promotional strategies. Loosely defined as an ability to recognize and manage both your own emotions, and the emotional responses of others, studies show that 90 percent of top business performers possess high levels of emotional intelligence.

Read full article on NPF Newsbrief