April 26-29, 2020 | Orlando World Center Marriott | Orlando, FL

Education Tracks & Workshops

INFORMED VISIBILITY: REAL TIME, REAL DATA
2019 Workshops – 2020 Workshops coming soon.

INFORMED VISIBILITY - HOW DID WE GET HERE, WHY DID WE GET HERE AND WHERE ARE WE GOING?

Sunday 5/5, Period 1 | 9:00AM–10:00AM | RM 131

Are you wondering what Informed Visibility is all about? Come and learn about what it is, why the USPS built it, how it’s used by both the USPS and the Mailing Industry and what the future holds for Informed Visibility. Be prepared to see why you should jump on the bandwagon to enhance the value of your mail.

Angelo Anagnostopoulos, VP Postal Affairs, Grayhair Software

DATA VISIBILITY: THE KEY TO GROWING YOUR BUSINESS

Sunday 5/5, Period 6 | 4:00PM–5:00PM | RM 132

Now is the time to understand and apply the powerful information obtained from USPS Intelligent Mail and Informed Visibility programs. What does visibility truly mean to a mail owner? How can visibility increase response rates to your marketing campaigns or remittance programs? For mail service providers, learn how visibility enhances your ability to manage operations from inception to in-home delivery. Join this session to see how visibility can actually disrupt the norms within the mailing supply chain and reshape processes. By defining visibility, stakeholders can reduce operational costs, empower business owners, and transform the customer experience.

Jerry Lammons, Co-Founder/CIO, Royal Alliances | Arlene Zisow, Vice President of Postal Affairs, Royal Alliances

IV ON-THE-GO: INTELLIGENT ANALYTICS HERE, THERE, EVERYWHERE

Tuesday 5/7, Period 11 | 11:00AM–12:00PM | RM 132

Today’s world strives on real-time, abundant, and easily accessible information. The U.S. Postal Service is able to deliver through the availability of the application programming interface (API) for the Informed Visibility® Mail Tracking & Reporting (IV®-MTR) application. Bear witness to how this API enables the mailing industry to receive IV-MTR data and perform administrative functions through a lightweight data exchange. Attend this educational session to learn how mailers can use the API to integrate mobile and web-based applications with near real-time IV-MTR data – providing you with the data at the speed of your need!

Blaise Steele, Program Manager, Mail & Package Information Technology, USPS

HOW GEOSPATIAL TECHNOLOGY REVOLUTIONIZED POSTAL OPERATIONS

Wednesday 5/8, Period 15 | 8:00AM–9:00AM | RM 140

In this workshop hear how the USPS uses geospatial data to help pave the way for new advancements in mail delivery operations and how it applies to your company. Concepts will be presented to inspire potential future states of the bridge between the physical and digital capabilities of the mail.

Fharon Hicks, Manager, Geospatial Analytics, USPS

A DEEPER DIVE INTO MAIL QUALITY DATA THROUGH INFORMED VISIBILITY

Sunday 5/5, Period 2 | 10:15AM–11:15AM | RM 135

Mail Quality Data (MQD) gives you more information about errors in one central location. With MQD, you have the ability to receive uncapped data for errors and warnings. You can also setup daily, weekly, or monthly Secure FTP feeds to be dropped right into your internal server and customize how your data is presented in the files. In this session, original members of the MQD pilot program will provide a deep dive into what we’ve learned after working with the data for nearly two years. We’ll review tips for navigating the MQD area in Informed Visibility and discuss how to setup feeds online and download reports using different roles—and explain the differences. We’ll also review some of the key data areas in the reports for trouble-shooting MQD errors.

Nancy Garrison, USPS Compliance & Monitoring Analyst, IWCO Direct | Anne Skroch, Application Analyst, IWCO Direct

INFORMED VISIBILITY - REAL SCENARIOS - REAL RESULTS

Monday 5/6, Period 9 | 2:45PM–3:45PM | RM 132

Mail tracking results can have significant impacts on current mailings that could make or break campaigns. Informed Visibility (IV) data, and its associated historic data, used correctly can ensure a successful campaign. Learn how by using historic data, mailers can project delivery across the country before anything is mailed. IV tracks behind the scene details such as USPS facility processing times as well as obvious issues like weather disruptions. Use this knowledge to enhance your mailings and results. While historic data is helpful, real time updates lets mailers track and adjust based on today’s intelligence. This includes confirming what was delivered today, defining next steps, and the very important post campaign analysis. Learn real scenarios that used IV to not only ensure that mailings were delivered per government regulations, but gave companies the ability to track, learn and execute marketing campaigns successfully.

Dan Browne, Manager, SourceLink

THE LAST MILE: HOW TO MAKE INFORMED VISIBILITY WORK FOR YOUR UNIVERSITY

Tuesday 5/7, Period 14 | 4:00PM–5:00PM | RM 133

Are you stuck in the confusing cycle of students or employees picking up a package because they received a delivered notification from USPS, yet the package is nowhere to be found? Incongruent tracking notifications have caused more than their fair share of headaches. Luckily, package tracking software vendors have teamed up with USPS to provide that “last mile” tracking to ensure you and your recipients have the correct tracking information at all times. Attend this workshop to learn how to manage the integration between your package tracking vendor, USPS’ Informed Visibility, and your local Postmaster.

Bruce Little, Vice President of Emerging Markets, SCLogic

STAY INFORMED

Sunday 5/5, Period 3 | 11:30AM–12:30PM | RM 130

In this workshop learn how to leverage IV intelligence along with Informed Delivery to drive return on investment.

Steve Dearing, Director, Corporate Reporting, USPS | Juliann Hess, Manager Mail & Package Information Systems, USPS | Amanda Kirschner, Mail & Package Information Systems, USPS

INFORMED VISIBILITY SIMPLIFIED: SHOW HOW TO GENERATE INTELLIGENCE FROM A ONE-TIME DOWNLOAD

Monday 5/6, Period 8 | 1:30PM–2:30PM | RM 130

Want a hassle-free, uncomplicated way to get the mail tracking information that’s important to you? Get the data you want, when you want, and how you want it from Informed Visibility® Mail Tracking & Reporting (IV® MTR). Join us as we discuss how the IV-MTR application improves ease of use for mailers through flexible data provisioning, customizable one-time queries, and recurring data feeds. Intelligence made simple through IV gives you expanded insight into growing your business. 

Steve Jones, Mail & Package Information Systems Specialist Sr., USPS

INFORMED VISIBILITY AND THE COMPLIANCE MAILER

Tuesday 5/7, Period 13 | 2:45PM–3:45PM | RM 131

For many First Class® mailers, the costs and challenges of dealing with compliance requirements are significant. This is especially true in highly regulated industries like healthcare, finance, and insurance. Informed Visibility continues to add new features that allow mailers to benefit from this USPS service to meet regulatory requirements, provide accurate accountability at the recipient level and reduce the overall cost of compliance. In this workshop, learn how Informed Visibility, as well as other proven USPS tools can help you tackle the demanding job of meeting compliance demands for your mail.

Judy Kalus, TMM Product Specialist, Pitney Bowes

NEW DATA: NEW POSSIBILITIES

Tuesday 5/7, Period 12 | 1:30PM–2:30PM | RM 131

The success of any company relies on customer retention. And in an ever-changing industry, it’s essential to keep your customers aware, informed, and empowered. In this workshop, you’ll learn how new data can create new possibilities, and the best ways to leverage this for your customers. Including:

  • How Informed Visibility makes a major impact on your operations
  • How advocating for your customers can improve customer retention
  • Staying informed and empowered in an ever-evolving industry

Anita Pursley, Senior Manager of Industry Affairs, BCC Software