May 2-5, 2021 | Gaylord Opryland Hotel & Convention Center | Nashville, TN

Education Tracks & Workshops

INFORMED VISIBILITY: REAL TIME, REAL DATA

ACTIVATING DATA ACROSS EVERY ADVERTISING TOUCHPOINT

Major businesses have been collecting valuable customer data for a number of years now. But many are still not managing to breakdown the silos between data sets, therefore, missing out on a holistic view of their consumers and the ability to activate this data on media investments in real-time. The impact of failure to activate advertising data can be catastrophic. It’s most felt by the consumer – when their experience with your brand is not personalized, relevant or compelling. For the advertiser, this translates to a waste of data insights and media investments, but more importantly, missing out on generating potential revenue. This session will breakdown Informed Visibility and how it pieces together a unified identity for each mailing and attributes every touchpoint associated with it back to the individual. The audience will gain insight into how they can utilize Informed Visibility and make the most efficient marketing investment decisions to generate and maximize ROI.

Anne Alden, MRM/McCann
Roland Ferrao, MRM/McCann

INFORMED VISIBILITY—WHAT’S NEW AND BEST TECHNIQUES TO GROW MAIL

At NPF 2019, we discussed the history, usage and future of Informed Visibility (IV). At NPF 2020, we are going much deeper. You will hear about the current status of IV and what is coming in future releases. We will then go through some usage examples to help you understand how to harness the power of IV to manage your mailings and to grow mail. This is critical in a world where you need to mail smarter and deal with increasing regulation. It also supports omnichannel and Informed Delivery.

Angelo Anagnostopoulos, Grayhair Software

REAL-TIME VISIBILITY FOR REAL-WORLD DECISIONS

The future is now. Informed Visibility Mail Tracking & Reporting (IV-MTR) connects mailers with their tracking data in near real-time, delivered to virtually any device, any location. This means you can get unprecedented visibility across the mail supply chain, from acceptance to delivery, wherever you are. In this session, learn how to sign up for IV, optimize your business intelligence with logic-driven handling events and flexible data provisioning, and improve how you manage and delegate your data. Explore the next-gen analytics of IV today and envision the innovative opportunities for tomorrow. Empower your business—at every touchpoint—with IV!

Stephen Jones, USPS

ARE WE THERE YET? INNOVATING VISIBILITY FOR MAIL TRANSPORTATION

More and more, customers want to know the location of their mail—including the moment the transportation arrives at a USPS facility. Visibility of mailer transported mail is leveraged through the Mailer Transportation Visibility (MTV) application. Visibility of USPS Highway Contractor Route (HCR) transported mail is leveraged through the Mail Visibility Applications (MVA) Trailer Visibility (TV) mobile application. Both applications leverage geo breadcrumbs to provide real-time status of inbound trips and confirm the departure and arrival events. This delivers the ability to plan dock staffing more accurately, reduce driver wait time with assigned dock door assignments and appointment express lanes, and enhance Start-The-Clock rules based on arrival. Attend this session to learn how these innovations can benefit your mailings.

Rosemarie Bolha, USPS

INFORMED VISIBILITY, REAL DATA FOR REAL COMPLIANCE

For many First-Class mailers, the costs and challenges of dealing with compliance requirements are significant. This is especially true in highly regulated industries like healthcare, finance and insurance. There are many touchpoints in the supply chain; from vendor scans to USPS Informed Visibility. Learn how mailers can benefit from these scan events to meet regulatory requirements, provide accurate accountability at the recipient level and reduce the overall cost of compliance. Leverage the tools to tackle the demanding job of meeting compliance demands for your mail.

Judy Kalus, Pitney Bowes
Paula Stoskopf, Pitney Bowes

RESPONDING TO NATURAL DISASTERS AND OTHER MAIL DISRUPTIONS USING INFORMED VISIBILITY DATA

One of the biggest challenges for mailers and Mail Service Providers (MSPs) is knowing how to respond to service disruptions caused by weather events or other unforeseen circumstances. As severe weather events become more frequent, how can you leverage Informed Visibility Mail Tracking & Reporting (IV-MTR) data and other resources? IV-MTR provides a wealth of data on mail processing and delivery that can be used to better understand which processing facilities are open, where mail is being delivered, and where mail is delayed or not occurring at all. This data helps MSPs decide whether to suppress mail production, hold already created mail, or mail as usual into areas experiencing mail disruptions. In addition, we’ll share insights about how best to integrate USPS Service Alerts and intelligence from logistics suppliers when planning your response to mail disruptions to ensure you provide accurate information to your customers and optimize entry of mail to ensure prompt, efficient delivery.

Bob Rosser, IWCO Direct
Kurt Ruppel, IWCO Direct

ENHANCING THE MAIL MOMENT

Step into a world where the physical meets the digital realm of countless possibilities. Where the Informed Visibility Mail Tracking & Reporting (IV-MTR) and Informed Delivery provide omnichannel marketing opportunities to engage with customers in near-real time, creating event-driven transformative “moments,” where the digital experience and the physical world are connected in powerful new ways. Learn how this dynamic duo joins forces to enhance the “mail moment” and take your mail campaigns to the next level. See how USPS leverages Logical Delivery Events and the digital reflection of the actual mailpiece to create new email, text, and social media options in an omnichannel moment to increase the value of the mail moment, improve customer service and optimize ROI!

Steve Dearing, USPS

INTELLIGENT ANALYTICS AT THE SPEED OF YOUR NEED

Calling all innovators! Get access to powerful data analytics tools that equip power-users to take their business to the next level. Get near real-time visibility of your mail from the time it is accepted, across the mail stream, to the moment it is delivered—on virtually any device, anywhere you have an internet connection. The application programming interface (API) for the Informed Visibility Mail Tracking & Reporting (IV-MTR) application enables the mailing industry to receive IV-MTR data and perform administrative functions through a lightweight data exchange. In this educational session, learn how mailers can use the API to integrate custom mobile and web-based applications with near real-time IV-MTR data— providing mission-critical business intelligence at the speed of your need!

Priya Ram, USPS

THREE WAYS THE LIFECYCLE OF A MAILPIECE CAN IMPACT YOUR CUSTOMER JOURNEY

As a mailer, you already understand that Informed Visibility (IV) allows you to follow your mail through the postal stream, but do you find yourself asking, “Do I understand this data?” or “Am I using this data correctly?” During this session we’ll take a ride with a few mailpieces through the scan process to analyze the data received on their journeys. We will examine scan events for pallets, trays and individual pieces to tell the stories. We’ll explore scenarios and the affect these scans have on the success or failure of a mailing. Once you know and understand the delivery story, you can properly use this data to assess the overall response and success of your campaign; allowing you to better prepare for the next mailing. Join us as we learn about IV data to better understand your mailings and get the results you desire.

Dan Browne, Sourcelink