Mail tracking results can have significant impacts on current mailings that could make or break campaigns. Informed Visibility (IV) data, and its associated historic data, used correctly can ensure a successful campaign. Learn how by using historic data, mailers can project delivery across the country before anything is mailed. IV tracks behind the scene details such as USPS facility processing times as well as obvious issues like weather disruptions. Use this knowledge to enhance your mailings and results. While historic data is helpful, real time updates lets mailers track and adjust based on today’s intelligence. This includes confirming what was delivered today, defining next steps, and the very important post campaign analysis. Learn real scenarios that used IV to not only ensure that mailings were delivered per government regulations, but gave companies the ability to track, learn and execute marketing campaigns successfully.
Dan Browne, Manager, SourceLink