April 26-29, 2020 | Orlando World Center Marriott | Orlando, FL

Education Tracks & Workshops

MAIL OPERATIONS: FULFILLING THE NEEDS OF YOUR CUSTOMERS

ADDRESS QUALITY CYCLE O FOR BUSINESSES— SOME CHALLENGES, MANY OPPORTUNITIES

Quality cycle? Well, Cycle O is coming, and mailers need to start planning now – as it includes some significant changes that will promote better address quality and provide mailers with more information to make intelligent mailing decisions. In this session we will focus on the most significant changes and discuss the impacts and opportunities.

Adam Collinson, Grayhair Software
Kai Fisher, USPS

BOOT CAMP FOR MAIL CENTER MANAGERS PART 1

In today’s mail center environment, managers face daunting challenges – multiple areas of responsibility, disruptive technologies, and changes in USPS operations and regulations. The talents and skills that got you to where you are today may not be enough to bring you to the next level. Attend this two-part workshop and hear from leading speakers in the industry. In Part One, learn how to effectively navigate the USPS organization and regulations, and mail center management.

Mark Fallon, The Berkshire Company
Patrick Ring, Boston University

DELIVERING THE WIN POLITICAL MAIL WORKSHOP

This workshop will help you understand why political mail is pertinent to deliver messages to constituents. There are valuable statistics that prove mail is the most credible way to deliver a compelling message in political mail campaigns.

Tiffany Todd, USPS

EFFECTIVE DELIVERY + DIGITAL MAILROOM = EFFICIENT DISTRIBUTION

Fact: USPS delivers your mail effectively. Fact: The best organizations capture and distribute their vital content efficiently, the moment it enters the mailroom. You, too, can achieve a high level of efficiency in the distribution of your mail’s content within your organization. But how? Manual envelope sorting, multiple handoffs, and time-consuming courier routes delay critical information entering your workflow. And sometimes mailpieces go missing altogether. Digital Transformation starts in the mailroom. In this workshop, learn how adopting a digitally transformative view of the mailroom can – provide instant, secure delivery of mail contents, drive process improvement, accelerate turnaround time and make all of your data trackable and auditable. This will increase the overall productivity of your organization.

Tim Osman, OPEX Corporation
Jay Maller, Eco-Mail

HOT TOPICS FOR MAIL OWNERS

Hot Topics for mail owners is a panel discussion of the most important issues facing mail owners today. The panel engages the audience in conversation, harnessing the collective knowledge in the room with an interactive session. Topics include security and privacy, Seamless Acceptance, Legislation and PRC issues, Promotions, Informed Delivery, Secure Destruction, getting involved with Industry Associations, and audience generated topics.

David Marinelli, Progressive Insurance
Sharon Harrison, AT&T
Mike Tate, Bank of America

NONPROFIT CONCEPT AND DESIGN: SUCCESS WITHOUT THE WHINE

Review examples of nonprofit concept and design with selected solutions for a compliant mail piece. Explore the tried and true nonprofit marketing methods and allow us to introduce what is hot and new in USPS marketing innovations.

Trista Niswander, Our Sunday Visitor
Steve Smith, Base 60 Consulting

POSTAL CUSTOMER COUNCIL (PCC) LATEST BUZZ

Not a member of a PCC, no worries! Come find out how your company can benefit by becoming a member. During this session you will have an opportunity to network and interact with Postal Customer Council Advisory Committee (PCCAC) leadership and fellow PCC members. Learn about what’s going on throughout the PCC community, cutting edge tips and best practices on how to increase your PCC membership and run a successful PCC, the value of PCC membership and much more.

Neal Fedderman, Carmax

SEAMLESS ACCEPTANCE: DISCOVER IMPROVED VISIBILITY TO THE DATA VERIFICATIONS PERFORMED ON YOUR MAIL

Now is the time to determine your next steps to make the move to Seamless Acceptance. Educate yourself on the benefits and the improved resources available through Informed Visibility using Mail Quality Data. Join us as we share our journey through Seamless Acceptance parallel testing, and lessons learned. This workshop will outline the benefits of Seamless Acceptance to both the mailer and USPS. Also, we’ll layout the requirements to participate in parallel testing and provide insight into the verification process and the tools available to you for reviewing the data behind these verifications. Finally, we’ll highlight the current thresholds and what you need to know as the eDoc submitter.

Nancy Garrison, IWCO Direct
Anne Skroch, IWCO Direct

SUCCESSFULLY MANAGING IN-HOUSE OPERATIONS

This presentation will cover proven methods to successfully developing world-class in-house operations – whether it’s mail, printing, office services or any other function. Ten important keys to success will be covered: great management, maximizing your most important resource – people, working with business partners, measuring performance, justifying resources, marketing your services, commitment to quality, redundancy/back-up, continuous learning & improvement, and the 3 “Ps” approach to world- class operations. Proven and practical techniques from successful in-house operations will be shared. Come prepared to learn some new ideas that can help your operations be even more successful!

Wes Friesen, Solomon Training & Development

THE NEW BUSINESS CUSTOMER GATEWAY – NEW USER INTERFACE AND ACCOUNT MANAGEMENT

The new Business Customer Gateway (BCG) features a new user interface designed to simplify and improve access to a wide range of USPS services.  Enterprise Payment System (EPS) account balance, mailer quality metrics and PostalOne! Information about your mailings are all at your fingertips.  In addition, new account management enhancements will allow Business Service Administrators (BSA) and their delegates to better manage all their users.  The new Business Customer Gateway provides a world class online experience for our customers.

Leider Chang, USPS

USPS SPECIAL SERVICES: MAXIMIZE VALUE TO ENHANCE THE CUSTOMER EXPERIENCE

Attend this session to discover new ways to increase the value of your mail with Special Services. In this workshop, you will learn about the benefits of the new Intelligent Mail Barcode Accounting system with Qualified Business Reply Mail. We will also share effective strategies to enhance your customer experience with services like Certified Mail, Restricted Delivery, Electronic Return Receipt, and Certificates of Mailing. In addition, gain insight into how Premium Forwarding Service Commercial can play a vital role in ensuring the continuity of your operations after an emergency. These value-added services will not only increase your effectiveness but provide greater protection for you and your customers.

Sheila Marano, USPS

BEST PRACTICES FROM PCC LEADERSHIP AWARD WINNERS

If you want to learn about the winning formula to increase your chances of becoming a 2021 PCC Leadership Award Winner, attending this interactive session will help you get a jump start on the competition. You will hear firsthand from multiple-year award winners who will share their best practices. Some of the key discussion points will include: understanding the sections on the nomination form; how the narrative for each section should be written; and including quantitative information in your write-up. All attendees will be given an opportunity to share their best practices for submitting award winning nominations. Would you like to see some examples of award-winning nominations? You will. Please join us at this interactive workshop for takeaways your PCC can put to immediate use!

Cathy Rupard, Midwest Mailing Service
Allen Aven, G&C Direct Marketing

CREATING A SUBSTANTIAL PARTNERSHIP BETWEEN GOVERNMENT MAIL CENTER AND USPS

We will be exploring the universe of First-Class Mail as a foundation of change and innovation. Learn how to develop an address quality program using USPS tools to increase your ROI. Learn how to manage all mailings before going to print, outside-the-box thinking to develop marketing ideas, how Informed Delivery can open up new mailing opportunities, mail retention, and understand why First-Class Mail is the foundation for growth for all government mailers.

Mike Sexon, State of Colorado Department of Personnel, Central Services

FIRST-CLASS MAIL VS MARKETING MAIL: ENHANCED VISION OF THE BENEFITS AND UNIQUE PROCESSES OF BOTH

In the world of changing technology, regulations and information, it is important to understand the difference between First-Class Mail and Marketing Mail. From maintaining your databases and handling Undeliverable as Addressed (UAA) mail, to the handling of letter mail within the USPS system and everything in between, knowing the difference between the two mail classes can greatly affect your company’s bottom line. Listen to a panel of two industry experts, one from First-Class Mail and the other from Marketing Mail, as they provide details that will change how you use mail today to meet your customers’ expectations.

Ronnie Ewers, EQ3 Partners
Sushrut Parikh, AT&T

MAIL QUALITY: IT TAKES AN INTEGRATED SUPPLY CHAIN

Technological advancements are driving increased complexity in the postal supply chain. Mailers and service providers who want to optimize their postage spend need to make the best use of available tools and know how to work with vendors and USPS to get the most from their postal budgets. Our panel of industry leaders will share insights into how to develop and maintain a fully integrated mail supply chain.

Rose Flanagan, Data-Mail, Inc

MAXIMIZING YOUR MAIL EXPERIENCE THROUGH COMMINGLE

Discover the many benefits—for your company and USPS—of using commingle to maximize your mail experience. Even if you plan to presort your own mail, using commingle for your residual can bring postage savings and service improvements for your mail. Learn how commingled mail achieves the lowest postage rates, improved delivery service from USPS, helps reduce the USPS’ costs and improve its profitability. Today’s commingle mail environment is not one-size-fits-all, there are options and programs designed to suit all types of mail and mailers. Attend this session to find out how your company can improve its mailing experience with commingle.

Michelle Zalewski, ALG Worldwide

PUTTING OUR STAMP ON A GREENER TOMORROW

USPS considers it our responsibility to be good stewards of the environment, leaving a green footprint.  This workshop will provide enlightening information on USPS BlueEarth initiatives for carbon accounting, recycling small electronics and secure destruction of Return to Sender First-Class mail pieces.  Additionally, attendees will hear USPS success stories on our National Recycling Operation and alternative energy initiatives.

Jennifer Beiro-Reveille, USPS

SMART OPERATIONS: FACTORY OF THE FUTURE

An interactive session on how technology and digital solutions are transforming supply chain operations in the parcel and postal industry, allowing USPS and their ecosystem partners to continue their journey of imagining “Operations of the Future.” Driving flexibility, agility and hyperconnected operations enables entities with large scale operations to respond to their customer’s changing needs. During this session, we will cover the latest advancements in the industry and explore how integrating automation, software, and cutting- edge technologies in the marketplace are driving ‘smart’ transformation in operations both for factory, retail and office settings. NPF attendees will also have a chance to interact with products, like a life-sized rubber duck virtual factory built using Augmented Reality technology.

Jessica Franck, Deloitte Consulting, LLP

THE MAILER SCORECARD: YOUR GATEWAY TO MAIL QUALITY DATA AND ANALYTICS

The Mailer Scorecard is a tool which enables mailers to monitor their mail quality across several USPS programs, including Full-Service, eInduction, Move Update and Seamless Acceptance. This workshop demonstrates how to utilize the information available in the Mailer Scorecard, who can see it and what it means. Attendees will learn how to use drill-down reports, access piece-level data to identify quality issues, and understand the postage assessment process. Mail Preparer and Mail Owner visibility will be discussed.

Chip Brown, USPS

THE CHANGING WORLD OF PERIODICALS

Periodicals play an important role in our country. Market forces and technological changes are impacting many publications. Learn what the Postal Service is doing to keep Periodicals as the “Anchor in the Mailbox.” Find out about changes that simplify postal standard and how to best apply them to your publications.

Elke Reuning-Elliott, USPS

UNDELIVERABLE MAIL – HOW DID THAT HAPPEN?

Less than 5% of the billions of mail pieces handled by the USPS each year is determined to be Undeliverable As Addressed.  But that 5% costs the mailing industry and the USPS time, frustration and many unanswered questions.  This session will show you reasons why mail becomes Undeliverable As Addressed and how you can prevent it.

Kai Fisher, USPS

WHAT IS IN THE MAIL?

A look at what can be put into the mail, how it has to be prepared and where to find out the requirements.

Dale Kennedy, USPS

YOUR MAIL IS TALKING, LEARN ITS LANGUAGE

This workshop will help you translate the feedback available about addresses and Undeliverable Mail.  Sources will include information available from CASS processing, ACS and IV-MTR.

Jim Wilson, USPS

BENCHMARKING YOUR COLLEGE AND UNIVERSITY MAIL DELIVERY OPERATION

This session will apply benchmarking to your college and university mail delivery operation. We will cover benchmarking basics, key performance indicators, new uses of technology in data collection, establishment of a metrics database, and future benchmarking data collection efforts in the college and university mail market.

Patrick Ring, Boston University
Betsy Shortell, Harvard University

BOOT CAMP FOR MAIL CENTER MANAGERS PART 2

Attend this two-part workshop as we elaborate on Part One. In Part Two, you’ll learn mail center management trends and technology, as well as additional focus on Management 101 and professional development.

Mark Fallon, The Berkshire Company
Patrick Ring, Boston University

DELIVERY PARTNER PROGRAM: EXTENDING TRACKING BEYOND USPS

What is the USPS Delivery Partner Program? How does it affect your customers? Who can participate? How does it impact YOU? Come learn about the procedures surrounding the Delivery Partner Program and how you can help your customers provide better visibility to their packages and trackable items.

Elizabeth Flannery, USPS

EVERYTHING YOU NEED TO KNOW ABOUT CONTENT, CLASS AND PROCESSING CATEGORIES

This workshop will provide an overview and clarification of the mailing standards that apply to mail classes and subclasses that affect prices.

Chuck Tricamo, USPS

JUST THE FACTS! DISSECTING MAIL DATA USING THE MAIL OWNER SCORECARD

In this session we will guide you through account creation, linking business locations and finding and understanding the USPS Mailer Scorecard. Attendees will learn what the “160 lines” of scorecard data mean and how to evaluate performance of their internal operations and vendors. The session will deliver much needed explanations of what the scorecard is communicating to them and where to look for resolution. Knowing how the errors are associated with the mailing process and who is responsible is always important and often not clearly defined. Finally, we will look at how to improve the efficiency of mailings and make experience-based recommendations that will be impactful and effective. We will use actual case studies as the framework to walk attendees through the data analytics.

Mark Rheaume, Ricoh USA
Tom Glassman, Ricoh USA

MAILING & SHIPPING SOLUTIONS CENTER PROVIDING A CUSTOMER CENTRIC EXPERIENCE

The Mailing and Shipping Solutions Center streamlines the customer experience through a centralized contact number for mailing and shipping solutions, requirements, and preparation questions. This will provide standardized responses and increase overall customer satisfaction.

Sangeeta Chopra, USPS
Travis Hayes, USPS

POSTAL CHANGES DRIVING POST-PRESORT OPPORTUNITIES

Post-presort tools serve an important role for many in the mailing industry. This technology provides a greater level of operational flexibility and efficiency along with providing critical Quality Assurance validations to prevent Mailer Scorecard issues. In this session, we will discuss the benefits the latest post-presort technology can provide. We will also review recent postal changes and how these tools can help you meet the continually growing needs of your business and your customers, while ensuring compliance with USPS changes. We will also look to the future and discuss some of the emerging challenges within the mailing industry and how expanding post-presort capabilities combined with rich mailing data can create a new level of visibility for running your business.

Bob Schimek, Assurety Consulting
Shariq Mirza, Assurety Consulting

SIMPLE SOLUTIONS FOR TOP SEAMLESS ACCEPTANCE CHALLENGES

Seamless Acceptance does not need to be scary. This presentation will discuss some of the common causes for Full Service and Seamless Acceptance assessments and how mailers can avoid them through better Quality Assurance (QA), including scanning barcodes of printed mail pieces, tray tags and pallet placards and matching them back to the mail.dat files being used to pay postage. Scan based QA can identify incorrectly nested and undocumented mail at the earliest stages of production while there is time to do something about it and detecting when a presort has been performed twice and the wrong Mail.dat file has been used. There are many QA tools readily available to help you spot other accessible mistakes such as incorrect service type identifiers (STID), invalid or incorrect mail owner identifiers, labeling list compliance and duplicate barcodes.

Lloyd Moss, Window Book, Inc.

THE IMPACT OF THE UPU AGREEMENT ON U.S. MAILERS SENDING INTERNATIONAL “BULKY LETTERS AND SMALL PACKAGES”

The September 2019 Universal Postal Union (UPU) agreement made major changes to the way rates between countries are set for small packages and bulky letters from July 1, 2020 through 2025. We’ll discuss why and how postage will be affected and what mailers need to know, including the caps for the rates and for the year-to-year increases.

Steve Smith, WorldVu LLC
Merry Law, WorldVu LLC

TURNING UP THE VOLUME ON BILLS AND STATEMENTS—HOW TO GET THE MOST FOR YOUR MONEY

First-Class Mail can be the most personal communication method for you to use with your customers. Find out best practices that not only leverage your mail budgets but make bills and statements an effective customer engagement tool. USPS will review latest trends and research findings that help your company make the most of this mail.

Elke Reuning-Elliott, USPS
Pat McGrew, Info Trends Production Software and Services

WHAT’S HOT IN ADDRESSING

This will be an interactive session where we discuss the current hot topics in addressing – what are they, what are the implications, what are the impacts to mailers and what actions should mailers be considering.

Adam Collinson, Grayhair Software

WHEN DIRTY DATA GETS YOU DOWN

Unless it is from your client (or IT department) who swears it is the best data you have ever seen; practically perfect in every way. Then what? Do you send it back or spend hours trying to fix it yourself? Take a tour of the inner city of addressing. From entry errors to questionable queries to droves of duplicates, be introduced to the bad records that ruin good data. Learn proactive ways to avoid creating these issues and best practices for dealing with the ones that make it through. Get ready for some fun as we get that dirty data clean!

Kristi Kanitz, Flagship Software Ltd National Association of Major Mail Users