April 26-29, 2020 | Orlando World Center Marriott | Orlando, FL

Education Tracks & Workshops

MAIL OPERATIONS: FULFILLING THE NEEDS OF YOUR CUSTOMERS

FROM STRESS TO SUCCESS

Sunday 5/5, Period 1 | 9:00AM-10:00AM | RM 134

Take time to explore who you are, where you are going and how will you get there. This interactive workshop will teach you a systematic process of self-discovery to help control your life by examining how personality, self-fulfilling prophecies and personal expectations impact success. At the conclusion of the workshop, each participant will: complete a self-scoring personality profile; develop techniques to identify the stressors of work; identify motivators for success; and create a personal vision for success.

Sean Joyce, President, Omega Consultants

MAILING AND SHIPPING SOLUTIONS CENTER

Sunday 5/5, Period 2 | 10:15AM–11:15AM | RM 140

The mailing and shipping solutions center will streamline the customer experience through a centralized contact number for mailing and shipping solutions, requirements, and preparation questions. This will provide standardized responses and increase overall customer satisfaction.

Heather Dyer, Manager, Mail Entry, USPS

NAVIGATING THE POSTAL LANDSCAPE

Sunday 5/5, Period 3 | 11:30AM–12:30PM | RM 131

The mailing industry is evolving and changing at an unprecedented pace and your company needs to evolve along with it. In this workshop, you’ll get exclusive insight into the state of the industry and what it means for your company.

  • -The best sources of information from the USPS, industry, and vendor sources to keep you informed and ahead of the curve all year long
  • -The latest updates for what’s going on in the industry and how it impacts your company
  • -How to establish an expert within your company that can keep up with industry trends, postal shifts, and lead real change

Chris Lien, President, BCC Software | Anita Pursley, Senior Manager of Industry Affairs, BCC Software

POSTAL CUSTOMER COUNCIL (PCC) WORKSHOPS

Sunday 5/5, Period 4-6 | 1:30PM–5:00PM | RM 134

The PCC workshops will be consolidated into one 3 – hour session to be held on Sunday afternoon.  This will allow attendees to take advantage of other content-rich workshops throughout the Forum.  PCC Boot Camp 1.0 and 2.0 were huge successes.  The 3 – hour session will be a boot camp refresh, focusing on Policy, Membership Growth and How to Market and Educate.  If you are a PCC leader, a leader to be, or interested in becoming a PCC member, this session is the place to be.  All NPF attendees are encouraged to attend.  See you Sunday afternoon!

INTERNATIONAL ADDRESSING REQUIREMENTS FOR SHIPPING SUCCESSFULLY TO FOREIGN CUSTOMERS

Sunday 5/5, Period 6 | 4:00PM–5:00PM | RM 133

Addressing formats differ around the world. Learn the differences and requirements for successful delivery in other countries, including the elements of addresses, their length and placement when written on an envelope or label and how many lines and characters per line are needed.

Merry Law, President, WorldVu, LLC

INFLUENCE OF DOCUMENT MANAGEMENT IN TODAY’S (DIGITAL) MAILROOM

Sunday 5/5, Period 6 | 4:00PM–5:00PM | RM 141

As mail processing operations/centers are called on to expand their role within organizations, how can document management practices be incorporated into the collection of information immediately? Mailrooms need to explore new ways to leverage technology and develop methods to process inbound content as transactions, with the needed metadata for subsequent processing. Developing processes that incorporate technology as soon as possible will drive business logic during the digital transformation of content and assist in creating greater operational efficiencies.

Lant Cotten, National Sales Director, Capture Solutions, ibml

POSTMARK: DANGER

Monday 5/6, Period 7 | 11:00AM–12:00PM | RM 139

“Postmark: Danger” The chances of receiving a suspicious or dangerous item in the mail at your home or where you work are extremely rare. With the USPS processing 150 billion pieces of mail each year, your chances are literally one in a billion. But what do you do if it does happen like it did last fall? Are you prepared for panic in your workplace? Employees feeling unsafe? Without a response plan, there can be a huge impact on your business or organization. This workshop provides information on how to develop a response plan, how to educate mail center employees handling suspicious mail and general tips on how to improve security for your business and employees. Invite a Postal Inspector to visit your business and review your mail center operations. Their security reviews can pinpoint problems that could lead to mail theft or open the door to other security issues. Learn from the experts to quickly identify potential hazards in the mail, keep employees safe and minimize threats.

David Bowers, Deputy Chief Inspector, US Postal Inspection Service | Maria Kelokates, Deputy Chief Inspector, US Postal Inspection Service

THE RETURNS PROCESS: ENHANCING THE CUSTOMER EXPERIENCE WORKSHOP

Monday 5/6, Period 8 | 1:30PM–2:30PM | RM 137

With the final data of eCommerce sales expecting to exceed a staggering $525 billion in 2018, returns are a critical component to a company’s business model. More than ever, customers’ expectations for a quick and easy returns process has reached an all-time high. This workshop provides an overview of how making the returns process quick, easy and convenient could lead to greater sales and an increased level of customer loyalty. In this highly competitive eCommerce marketplace, returns should be at the forefront of every company. Enhancing the customer experience begins long before the initial transaction. We share how USPS offers a returns option for companies of all sizes. The proven network provides timely and efficient processing to help enhance the customer experience. Participants can also hear first-hand from a PRS partners, and how the shipping and fulfillment companies can help to streamline the last mile process and avoid costly return processing errors through logistics.

Corey Adams, Senior Product Management Specialist, USPS | Colleen Darby, USPS Carrier Manager, Target | Bruce Klein, Senior Product Management Specialists, USPS | Aaron Moore, Director of Operations, One Click | Dr. Ian Stanford, Public Policy Specialist, office of the USPS Inspector General

YOU DO NOT NEED TO BE SUPERVISOR TO BE A LEADER

Monday 5/6, Period 9 | 2:45PM–3:45PM | RM 133

Leadership naturally evolves and leaders grow, independent of title or positions. In this class, we will share the traits that make leaders successful. Attendees will leave with actionable ideas to take back to the workplace.

Mark Fallon, President, The Berkshire Company | Sean Joyce, President, Omega Consultants

ADDING VALUE, SERVICES AND RECOGNITION TO YOUR CAMPUS MAIL CENTER

Monday 5/6, Period 10 | 4:00PM–5:00PM | RM 132

This workshop will offer tactics and strategies to help you think “outside the box” and make your college/university mail center the “go-to” spot on campus. Get real-life examples of tools to use to keep your costs down, offer more services and get ideas on how to move your mail center to the next level of service and value to your customers.

Patrick Ring, Director of Mail, Boston University | Betsy Shortell, Director, Harvard University Mail & Distribution Services, Harvard University

EVOLUTION OF DELIVERY - ACCOUNTABLE ITEM BARCODE TRACKING & INTELLIGENT “SMART” LOCKERS

Tuesday 5/7, Period 11 | 11:00AM–12:00PM | RM 141

The Evolution of Delivery in 2019 has dictated that for virtually all package operations, your tools and systems must include Accountable Item Barcode Tracking. Now more than ever, your operations should also consider the benefits of Intelligent and “Smart” Lockers. In this workshop we will discuss the history, the present day and the future of accountable item tracking. We will explore the use of barcodes, the combination of traditional and RFID uses, analytics, reporting and real-time access to your data. The workshop will also give you a working knowledge of intelligent/smart lockers, and how they are being employed by so many companies, agencies, and the USPS. Learn how the use of text/SMS/e-mail can connect your customers with their accountable items, all while streamlining your internal delivery processes.

Scott Eaton, Regional Manager, Winn Solutions

AN INTEGRATED SUPPLY CHAIN

Tuesday 5/7, Period 13 | 2:45PM–3:45PM | RM 140

With continued developments in Informed Visibility and Informed Delivery, getting the most out of the mail requires an integrated supply chain encompassing content development, mail production, logistics, software support, and transportation. A panel of industry experts covering the entire spectrum of mail related services will discuss the challenge of optimizing the benefits of mail and how that challenge can be met by developing a truly integrated supply chain.

Michael Plunkett, President & CEO, Association for Postal Commerce (PostCom)

AVOIDING ASSESSMENTS WITH SCAN BASED QA

Tuesday 5/7, Period 14 | 4:00PM–5:00PM | RM 141

This session will discuss some of the common causes for Full Service and Seamless Acceptance assessments and how mailers can avoid them through better quality assurance, including scanning barcodes of printed mail pieces, tray tags and pallet placards and matching them back to the Mail.dat files being used to pay postage. Scan based Quality Assurance can identify incorrectly nested and undocumented mail at the earliest stages of production while there is time to do something about it. There are other QA tools readily available to help you spot other assessable mistakes such as incorrect Service Type ID’s (STIDs), invalid or incorrect mail  owner identifiers, labeling list compliance and duplicate barcodes.

Lloyd Moss, VP Product Management and Strategy, Window Book, Inc.| Joe Radgowski, Mailing Systems Specialist, Window Book, Inc.

SEAMLESS ACCEPTANCE - WHY IT WORKS FOR YOU

Sunday 5/5, Period 1 | 9:00AM–10:00AM | RM 133

Seamless Acceptance automates the entry and verification of commercial mailings by leveraging electronic documentation, Intelligent Mail barcodes and information collected from handheld sampling devices and mail processing equipment scans. Learn how this program can help move your mail from production to processing through the elimination of manual steps in the acceptance process.

Angela Dyer, Manager Business Mailer Support, USPS

THE VOICE ASSISTANT: A NEW ADDITION TO THE INBOUND MAIL CENTER?

Sunday 5/5, Period 3 | 11:30AM–12:30PM | RM 133

For years, technology in the inbound mail center as it relates to packages and mail delivery has largely remained unchanged. These services are traditionally staffed by employees who build a wealth of information on things that impact mail and package delivery, such as promotions, staffing changes, desk moves and even employees traveling or working remotely. This localized knowledge can lead to inefficiencies, missed deliveries and worst case, lost mail and packages. Enter the voice assistant! This workshop starts by looking at how consumer-based technologies can be deployed into the enterprise to enhance the deliverability of mail and packages. As the workshop continues, we will investigate use cases for specific technologies such as Voice Assistant, Mixed Reality and next generation messaging.

Steve Cousins, Advanced Services Strategy Manager, CCM & Mail Services, RICOH USA

ADDRESS QUALITY BEST PRACTICES - ONE SIZE DOES NOT FIT ALL

Sunday 5/5, Period 4 | 1:30PM–2:30PM | RM 131

No two businesses are the same. Within a business, not all mailings are the same. They have different priorities in regard to the goals, purposes, needs, restrictions, regulations, and requirements. It makes sense that they may have different “Best Practices” when it comes to Address Quality. In this session we will explore the tools, services, processes and real-life examples around address quality and the best practices on when, where, and how to use them.

Adam Collinson, Director of Research and Development, Grayhair

MAILING OPERATIONS FOR BEGINNERS

Sunday 5/5, Period 5 | 2:45PM–3:45PM | RM 130

New employees may have learned their specific assignment, but do they understand the big picture? This end-to-end guided tour takes attendees through the mail production process, from mail piece design and list selection through address hygiene, data management, and production, concluding with an overview of work share discounts (presort, automation, and destination entry). Presented by two veterans of the mailing industry who will offer real-life examples of both best practices and pitfalls to avoid, the course will provide a foundational understanding for those who are new to the mailing industry and equip them with the basics for further education and professional advancement.

Tom Glassman, Services Engineer, Ricoh USA | Leo Raymond, Owner/Managing Director, Mailers Hub

EVERYTHING IS ADDRESSABLE

Monday 5/6, Period 7 | 11:00AM–12:00PM | RM 141

An address is more than just a physical location. It anchors thousands of data points on people who inhabit or pass through it, places that are at the address and in close proximity, and things such as connected devices, mobile phones, sensors, and beacons. As your customers pursue a connected delivery experience the need to maintain clean and trusted data about your customers increases. In this session, we will speak to best practices with current solutions to connect a location, name, address, email and social information. We will also examine how addressing is evolving so you can prepare for the future.

Amy Metz, Director, Addressing and Enrichment Data, Pitney Bowes | Jeff Stangle, Director of Enterprise Innovation, Pitney Bowes

NUTS & BOLTS- THE APPLICATION PROCESS FOR PERIODICALS

Monday 5/6, Period 8 | 1:30PM–2:30PM | RM 140

This workshop will provide an overview of the Periodicals application process. USPS will explain how to apply for Periodicals (including New Launch), circulation and content restrictions, qualifying categories, financial implications and the Product Classification/PCSC roles in the application process. Enhancing the customer experience begins long before the initial transaction. This session will explain the advantages and disadvantages of applying for Periodicals, the challenges around the application process, marking/reporting advertising content and circulation restrictions and circulation growth.

Tonya Dodson, Senior Product Management Specialist, USPS | Steve W Smith, President, SG360 Consulting

BUSINESS CUSTOMER GATEWAY (BCG) - A NEW LOOK AND FEEL

Monday 5/6, Period 9 | 2:45PM–3:45PM | RM 141

Learn about new Business Customer Gateway features designed to simplify and improve the customer experience. Simplified account management is a key feature along with the enhanced display of mailer quality metrics and PostalOne! information placing key information about your mailings at your fingertips. The Business Customer Gateway refresh improves the usability, presentation, and accessibility to USPS services.

Mike Filipski, Business Systems Analyst Senior, USPS

SEAMLESS FULFILLMENT: WINNING THE FIGHT FOR THE FRONT DOOR

Monday 5/6, Period 9 | 2:45PM–3:45PM | RM 139

As competition to provide last mile delivery heats up, there is growing interest in new initiatives to create new products and services to help keep package fulfillment in the mailbox. In Europe, the posts have been experimenting with a new type of envelope/package for the small parcel. The vision of such a hybrid Mail Stream has captured the attention of leaders in the mailing community throughout the world. How would such a Parcel vision work? How could it be good for mailers and consumers to make eCommerce fulfillment seamless and swift? Hear from industry leaders on what it means for the future.

Maynard Benjamin, President, Global Envelope Alliance; President, Global Envelope Alliance | Robert Reisner, Director, Guidehouse

COMMUNICATION IS ABOUT PERSONALITY, NOT GENERATIONAL DIFFERENCES

Tuesday 5/7, Period 11 | 11:00AM–12:00PM | RM 133

Success in communication is based on the understanding of interpersonal dynamics as they relate to the Big Five characteristics of personality. Using these key dimensions of psychological science, this seminar will help you develop a keener sense of self-awareness, so you can capitalize on your understanding of attitudes, behaviors, motivation and accountability.

Sean Joyce, President, Omega Consultants

BOOT CAMP FOR MAIL CENTER MANAGERS PART 2

Tuesday 5/7, Period 11 | 11:00AM–12:00PM | RM 131

In today’s mail center environment, managers face daunting challenges – multiple areas of responsibility, disruptive technologies, and changes in the US Postal Service operations and regulations. The talents and skills that got you to where you are today may not be enough to bring you to the next level. Attend this two part workshop and hear from leading speakers in the industry. In Part Two, you’ll learn mail center management trends and technology, as well as additional focus on Management 101 and professional development.

Mark Fallon, President, The Berkshire Company | Patrick Ring, Associate Director Mail Services, Boston University

LEARN HOW SMART MAIL CENTERS INNOVATE AND IMPLEMENT GAME CHANGING SOLUTIONS

Tuesday 5/7, Period 13 | 2:45PM–3:45PM | RM 132

Learn from a leader and innovator in the area of mail delivery at higher education mail centers and has worked very closely with business partners to come up with innovative technologies to provide the total solution to mail delivery problems. You can remove all traditional mailboxes and replace it with one of a kind smart mail delivery system reducing the square footage required by over 90 percent. The advantages of the smart mailboxes over traditional mailboxes will be covered. Areas covered will include 24/7 access, reduced processing time, elimination of mail delivery errors and manpower savings. At a time when every mail center is challenged with facing the issues of reducing space, cutting costs and personnel issues, this solution addresses these issues while increasing efficiency and customer service.

Don McCarty, Director, Postal and Passport Services, East Tennessee State University

UNDELIVERABLE AS ADDRESSED MAIL PROCESSING METHODS

Wednesday 5/8, Period 15 | 8:00AM–9:00AM | RM 141

Less than 5% of the billions of mailpieces handled by the USPS each year is determined to be Undeliverable as Addressed (UAA). That 5% costs the mailing industry and the USPS time, frustration and many unanswered questions. This session will show you how the USPS identifies, handles and processes UAA Mail.

Kai Fisher, Address Management Support Analyst Sr., USPS

USPS SPECIAL SERVICES: ADDING VALUE TO LETTERS, FLATS, AND PACKAGES

Wednesday 5/8, Period 15 | 8:00AM–9:00AM | RM 133

How adding certain Extra Services to your mail can increase its value to you and your customer! Understand how customers can effectively use Extra Services like Certified, Restricted Delivery, Electronic Return Receipt, Certificates of Mailing etc. to add value to their mailings, increase effectiveness, and protect themselves and their customers. How using services such as Premium Forwarding Service Commercial can play a significant role in continuity of operations after an emergency.

Dale Kennedy, Manager, Product management Special Services, USPS

DELIVERY PARTNER PROGRAM: SCANNING FOR YOUR CUSTOMERS AND YOU

Sunday 5/5, Period 2 | 10:15AM-11:15AM | RM 130

What is the Delivery Partner Program? How does it affect your customers? Who can participate? How does it impact YOU? Learn about the procedures surrounding the Delivery Partner Program and how you can help your customers provide better visibility to their packages and trackable items.

Cindy Venable, Mail & Pakcage Info Systems Specialist Sr., USPS

FEDERAL REGISTER NOTICES - THE PROCESS AND RESPONSIBILITIES

Sunday 5/5, Period 3 | 11:30AM–12:30PM | RM 141

The Federal Register Notice serves a prescribed role for comment on a proposed change, response and final ruling. Not all USPS changes or modifications are required to be published in the Federal Register. This session will identify which proposal categories are Federal Register worthy and which are “published” in companion locations. And will ensure you know the compliance responsibilities presented in the notice. We review the comment process to be an efficient and helpful partner in the discussion.

Trista Niswander, Postal Manager, Our Sunday Visitor | Steve W Smith, President, SG360 Consulting

IN THE KNOW: STAY INFORMED WITH POSTAL AND INDUSTRY RESOURCES

Sunday 5/5, Period 4 | 1:30PM–2:30PM | RM 140

The session will focus on how to keep up-to-date with postal changes and industry events. Learn how to use the features of Postal Explorer and PostalPro. In addition, this session will provide insight into other industry resources from association websites and social media sites. Learn how to take advantage of free news feeds from top notch industry publications and blog sources. If you want to keep your company informed with the changing postal world, this is the session to attend.

Erv Drewek, Postal Affairs Sales Manager, Freedom

THE POSTMASTER GENERAL’S MAILERS’ TECHNICAL ADVISORY COMMITTEE (MTAC): UPDATE: WHAT’S ON THE HORIZON?

Sunday 5/5, Period 5 | 2:45PM–3:45PM | RM 132

The Postmaster General’s Mailer’s Technical Advisory Committee (MTAC) is a venue for the United States Postal Service to share technical information with mailers, and to receive their advice and recommendations on matters concerning mail-related products and services. This Committee’s purpose is to enhance customer value and expand the use of these products and services for the mutual benefit of Mailing Industry stakeholders and the USPS. Attend the MTAC Update session to learn more about the progress made by the MTAC Task Teams, User Groups, and Work Groups with the current technology changes and near-term solutions impacting the Mailing Industry.

Bob Schimek, MTAC Vice Chair (2018 – 2019) | Wanda Senne, Postal Affairs Liaison, DHL eCommerce

BOOT CAMP FOR MAIL CENTER MANAGERS PART 1

Monday 5/6, Period 7 | 11:00AM–12:00PM | RM 137

In today’s mail center environment, managers face daunting challenges – multiple areas of responsibility, disruptive technologies, and changes in the USPS operations and regulations. The talents and skills that got you to where you are today may not be enough to bring you to the next level. Attend this two part workshop and hear from leading speakers in the industry. In Part One, learn how to effectively navigate the USPS organization and regulations, and mail center management.

Mark Fallon, President, The Berkshire Company | Patrick Ring, Associate Director Mail Services, Boston University

MANAGE AND PAY FOR USPS SERVICES THROUGH A SINGLE ACCOUNT

Monday 5/6, Period 8 | 1:30PM–2:30PM | RM 135

The U.S. Postal Service is upgrading its payment architecture for enterprise and business customers. The new Enterprise Payment System (EPS) will replace the current product and location centric payment process with a centralized account management system enabling customers to pay and manage their services online using a single account.

William Craig, Business Systems Analyst Principal, USPS

TOP 5 FACTORS INFLUENCING YOUR INTERNATIONAL MAIL DECISIONS

Monday 5/6, Period 9 | 2:45PM–3:45PM | RM 137

In this workshop, attendees have the opportunity to interact with a panel of international mailing experts. Learn best practices and factors that may affect your international mail and what you need to consider and more.

Merry Law, President, WorldVu LLC | Steve W Smith, President, SG360 Consulting

CYBER SAFETY STARTS WITH YOU: THE POSTAL SERVICE’S APPROACH TO CULTIVATING SAFE CYBER BEHAVIOR

Monday 5/6, Period 10 | 4:00PM–5:00PM | RM 130

USPS boasts a 450-person team devoted to mitigating cyber risks and responding to cyber threats within the mailing network. However, the volume of cyber risks within an organization is much too large for any single team to handle, which is why it is crucial for the entire workforce to share the responsibility. Employees must continually practice good cyber hygiene to keep the organization safe. In this session, learn what the USPS is doing to develop accessible and effective training that cultivates safe cyber behavior. Explore what you can do to educate your employees on cyber risk and create a culture of vigilance.

Lisa Holman, Deputy Chief Information Security Officer, US Postal Inspection Service 

HOT TOPICS IN ADDRESSING: AN INDUSTRY PERSPECTIVE

Tuesday 5/7, Period 11 | 11:00AM–12:00PM | RM 133

From new Move Update rules to address processes during natural disasters, address quality is never a static topic. In this workshop we will review some of the most noteworthy changes, hottest topics and biggest controversies over the last year. Get a sneak peek into what’s next for the addressing group for the MTAC and the upcoming CASS Cycle O. Bring your addressing challenges for discussion.

Bob Schimek, MTAC Vice Chair (2018 – 2019)

ACCURATE ADDRESS SOLUTIONS

Tuesday 5/7, Period 12 | 1:30PM–2:30PM | RM 130

This workshop will prove beneficial to both the mailing industry and the USPS by ensuring more accurate addressees are captured sooner; thereby, allowing more efficient mail processing and lower operation costs.

Jim Wilson, Director Addressing and Geospatial Technology, USPS

DEVELOPING COST EFFECTIVE MAIL SCREENING PROTOCOLS

Tuesday 5/7, Period 12 | 1:30PM–2:30PM | RM 133

An open discussion on the changing scope of mail-borne threats and how technology blends with skilled human resources to provide cost effective mail and parcel screening and security countermeasures. The discussion will be facilitated by the nation’s leading expert on the development and implementation of process-based  mail screening protocols and will cover techniques used in the development of effective mail screening processes regardless of the level of technology available to the facility.

Marshal James, Director, JGW Group

WHEN DIRTY DATA GETS YOU DOWN: GARBAGE IN = GARBAGE OUT

Tuesday 5/7, Period 14 | 4:00PM–5:00PM | RM 130

Dirty data: unless it is from your client (or IT department) who swears it is the best data you have ever seen, practically perfect in every way, then what? Come take a tour of the inner city of addressing. From entry errors to questionable queries to droves of duplicates, be introduced to the bad records that ruin good data. Learn proactive ways to avoid creating these issues and best practices for dealing with the ones that make it through. CASS, DPV and the dreaded triangle of address hygiene will not be discussed, we promise. Get ready for some fun as we get that dirty data clean!

Kristi Kanitz, General Manager Chair, Board of Directors, Flagship Software Ltd National Association of Major Mail Users

2D BARCODES: MORE THAN JUST A PATTERN

Wednesday 5/8, Period 15 | 8:00AM–9:00AM | RM 130

A 2D Barcode is more than just a pattern on mailpiece. It’s a collection of embedded data points that can help mailers improve the value of their mail. At the insertion process it can be used to ensure the integrity or piece count of each individual mail piece but have you ever thought of the ways to enhance the value of your 2D barcode during the commingling process? 2D barcodes are unique to every mailer, mailstream or individual print job. This flexibility provides the opportunity to leverage the 2D barcode data to capture information to help make your business more successful. By combining that data with Intelligent Mail Barcode data, mailers have a complete picture of that mailpiece. Captured data can be used to allocate job costs, track an individual mailpiece or close the loop on proof of delivery; the possibilities are endless.

Paula Stoskopf, Product Management, Pitney Bowes | Christopher Thompson, Sr. Manager, Postal Strategist, Shutterfly, Inc.