How can we all help our industry build capacity for the future? Pulling from 2+ years of experience integrating the Direct Effect Curriculum at over 60 colleges and universities, in programs ranging from Advertising, Marketing, and Entrepreneurship, to Design and Interactive Media, and partnering with a diverse set of live clients, the USPS Academic Outreach program has uncovered a great opportunity for proponents of integrated direct marketing. We’ll share results and lessons learned – from academia, industry and communities, and inspire you to find new ways to build capability and demand for the power of mail in the integrated marketing mix. We’ll share powerful lessons learned from innovation challenges and the classroom that you can use in your network.
Julie Anixter, Maga Design Inc.
Vicki Stephen, USPS