April 26-29, 2020 | Orlando World Center Marriott | Orlando, FL

Education Tracks &
Workshops

THE EVOLUTION OF DELIVERY: FROM MAILBOX TO MAIL “INBOX”

INFORMED DELIVERY: HOW TO CONDUCT INTERACTIVE CAMPAIGNS

Sunday 5/5, Period 3 | 11:30AM–12:30PM | RM 135

USPS’ Mailer Campaign Portal allows mailers to easily upload digital content to conduct an Informed Delivery interactive campaign. This workshop will cover how to initiate interactive campaigns, view campaign data and results, upload and store digital media, and more, using the Portal.

Robert Dixon, Director, Product Technology Innovation, USPS

INFORMED DELIVERY WORKS FOR MARKETERS

Monday 5/6, Period 7 | 11:00AM–12:00PM | RM 132

Daily advances in digital technology mean that marketing strategies must keep evolving to stay ahead of the curve. This workshop will introduce Informed Delivery as a part of an effective omni-channel marketing strategy and will demonstrate how marketers can leverage the feature’s unique blend of digital and print to connect with consumers in innovative ways.

Robert Dixon, Director, Product Technology Innovation, USPS

INFORMED DELIVERY: USING AND UNDERSTANDING DATA

Monday 5/6, Period 9 | 2:45PM–3:45PM | RM 130

It’s all about the numbers, and Informed Delivery offers a lot of them. This workshop will explore the robust data that Informed Delivery provides, bringing data elements, timing, and potential use cases to life.

Carrie Bornitz, Product Development Specialist Sr., Alliances and Partnerships, USPS

THE STRATEGY AND TACTICS OF A WINNING INFORMED DELIVERY CAMPAIGN - CREATING AND MEASURING SUCCESS

Sunday 5/5, Period 3 | 11:30AM–12:30PM | RM 132

Informed Delivery gives mailers the opportunity to make their mail more effective by reaching their prospects more than once. The delivery of an informed Delivery ad can boost response and interest, as well as give prospects another avenue of response. This workshop will discuss the strategy and tactics of setting up an Informed Delivery campaign. How and why to create special web links, customized web landing pages, and how to use a unique URL for each piece to personalize the message. There will also be a discussion on how to measure meaningful response far beyond visits and click-through rates. Attendees will leave this workshop with all the tools they need to create their own campaign both within ID and online, and how to measure and optimize results.

David Lewis, President, Snailworks

INFORMED DELIVERY AND COMMINGLING: HOW TO MAKE EVERYTHING WORK AS INTENDED

Tuesday 5/7, Period 11 | 11:00AM–12:00PM | RM 140

This session will discuss how Informed Delivery interactive campaigns have helped many customers of all sizes and across many verticals. This session will share best practices, lessons learned, and tips to enable you to optimize your participation in Informed Delivery when you use or are considering using a Commingler.

Steve Krejcik, Director of Strategic Operations Development, Pitney Bowes Presort Services | Elizabeth Trumbull, Pitney Bowes

USING INFORMED DELIVERY TO ENHANCE YOUR NEXT OMNICHANNEL CAMPAIGN

Sunday 5/5, Period 4 | 1:30PM–2:30PM | RM 133

When it comes to Informed Delivery (ID), marketers are likely to have questions. What does it take to manage a successful ID campaign at scale? What’s the best way to incorporate ID into a larger omnichannel marketing campaign? How can Dynamic Content Management and PostalOne! tools help you manage these complex campaigns? What quality control checks do you need in place to ensure your ID messaging is aligned with your direct mail offers and goes to the right recipient? And how do you measure success? Get the answers to these questions and more as we discuss what you need to manage complex one-to-one ID campaigns to ensure your marketing success.

Bob Rosser, Director, Postal Affairs, IWCO Direct | Kurt Ruppel, Director Postal Policy and Marketing Communications, IWCO Direct

INFORMED DELIVERY: ADVANCED CAMPAIGN CREATION VIA POSTALONE!

Tuesday 5/7, Period 13 | 2:45PM–3:45PM | RM 130

Take interactive campaigns to the next level using PostalOne! Electronic Documentation (eDocs), which make advanced campaign creation possible. This workshop will cover the “how to” of Informed Delivery interactive campaign creation via PostalOne!

Carrie Bornitz, Product Development Specialist Sr., Alliances and Partnerships, USPS