Unlock the latest insights shaping Direct Mail Marketing in 2024. Dive into a collaborative report delivering real-time analysis of industry trends, based on surveys with marketing experts from leading North American companies. Join our expert-led session as we break down findings and explore the impact of macroeconomic shifts on marketing strategies. Discover how top mailers achieve remarkable ROI through strategic investments in direct mail, emphasizing AI and automation. Stay ahead with discussions on dynamic trends, best practices, and data-driven personalization strategies. Don’t miss out on this opportunity to optimize your direct mail campaigns for maximum impact.

Join us as USPS and Flowcode explore innovative approaches for mail advancement, including hyper-personalized QR codes for optimized mail campaigns. Gain practical insights on leveraging smart technologies for precision-targeted mailings.

If your campaigns don’t include digital channels AND direct mail AND marketing platforms, you are probably missing out. In a world where it often takes 7-9 touches to get a sale, digital channels and direct mail are highly complementary. Direct mail breaks through the messaging clutter and generates very high response rates, while digital channels can add supporting touches at a low cost per impression. Digital platforms, such as marketing automation platforms (MAPs) and Customer Data Platforms (CDPs), support both by enabling the same individuals to be targeted across channels, personalized messages, triggered messages, and campaign measurement. Hear from industry experts how you can take your omnichannel marketing to a new level.

This session introduces various tactile and sensory embellishments, like scent, which are used in direct mail – and how they can be used together and in conjunction with mobile technology like QR codes to provide direct mail recipients reasons to open the mail and ways to engage with the brand when they do.

Yearning to stand out, make a lasting impression, and become indispensable to your customers? Learn how to harness cutting-edge technologies and revolutionize your approach to print marketing with omnichannel tactics. This strategic fusion will skyrocket your customers’ direct mail response rates and drive revenue into your organization. We will also take a deep dive into the realm of tracking and attribution for offline channels, helping you unlock the secret to proving the effectiveness of direct mail. With powerful, data-driven insights at your fingertips, you’ll not only add value for your customers, but also create an unshakeable bond that leads to increased re-orders and long lasting loyalty.

This workshop delves into the emerging trends and innovative strategies for enhancing sustainability in shipping/mailing services. We’ll explore the latest in eco-friendly packaging solutions, the feasibility and implementation of carbon-neutral delivery options, and effective recycling initiatives within the shipping/mailing industry. The workshop aims to provide a comprehensive understanding of how shipping/mailing services can significantly reduce their environmental impact while maintaining efficiency and customer satisfaction.

We’ll discuss changing times in marketing and increased privacy settings in digital space. While it’s getting harder and harder to cut through the noise, there is one tried and true way to stand out: Authentic Mail. Getting a real piece of mail in your mailbox generates real excitement… and it has never been easier to make it genuine. It all starts by using a real full rate USPS First Class Stamp that is canceled with the local postmark. Authentic looking letters get opened. Mail that gets opened gets results. Learn about a number of techniques you can use to leverage this amazing opportunity by doing the opposite of what many others are doing.

Ready to participate in a workshop where your ideas could shape the future of marketing mail? Join industry leaders, creative thinkers, and marketing experts for a dynamic session that sparks innovation. Your participation isn’t just in a workshop, it allows you to play a pivotal role in collective exploration of emerging technologies and ideating innovative strategies to shape the next chapter of marketing mail.

Join our workshop on becoming a Direct Effect Ambassador! In the first 15 minutes, learn about the program and ambassador responsibilities. Stay for the next 30 minutes to work through the certification process, including practical exercises like creating social media posts. Those who stay for the entire workshop can showcase their skills in a quick presentation and earn a badge as a certified Direct Effect Ambassador.

Few organizations use direct mail as consistently and effectively as political campaigns. As we approach another national election, let’s explore why campaigns keep coming back to mail – and how they make it so effective.

MTAC has work groups and user groups that cover the various USPS systems and products – come and find out which one is for you! We’ll cover what groups are currently active and how to get involved. Learn how MTAC is structured and how you can become an active participant in the quarterly meeting at USPS Headquarters.

Generative AI tools like ChatGPT and Dall.E open exciting new opportunities for a wide spectrum of industries and functions. In this session we’ll show how leading organizations are using GenAI to reduce the production time for new designs from days to seconds, increasing personalization in imagery and messaging, and ultimately increasing engagement with their customers. In this session we delve into the subtle yet profound influence of GenAI on direct mail content creation. GenAI’s ability to analyze vast datasets and consumer preferences allows marketers to craft highly personalized messages, enhancing engagement and response rates. This technology is not just streamlining the content creation process but also revolutionizing the way brands connect with their audience through tailored, data-driven communication. From dynamic content generation to predictive analytics, explore the game-changing capabilities that GenAI brings to the forefront of your marketing toolkit.

In today’s ever-evolving marketing landscape, businesses must embrace innovative strategies to captivate their audiences. This session focuses on the fusion of traditional direct mail with enhanced data-driven Augmented Reality (AR) technology to create practical, yet immersive and highly effective omnichannel marketing approaches. By leveraging the power of data enriched AR to deliver enhanced direct mail personalization, seamless digital retargeting, geo-based content, and integrated email, this workshop aims to redefine customer journeys and drive unprecedented engagement and conversion rates. Attendees will gain a comprehensive understanding of how to revolutionize their marketing efforts through omnichannel direct mail campaigns powered by AR. They will leave equipped with practical strategies, tools, and insights to create highly personalized, data-driven, and seamlessly integrated marketing experiences that drive exceptional customer engagement and conversions in today’s competitive market landscape.

Join us for an engaging session that explores the power of USPS Intelligent Mail Barcodes (IMbA) in the mailing industry and understand the practical applications, benefits, and success stories of integrating IMbA into business operations. We’ll share how the adoption of IMbA has created efficiencies in streamlined mailing processes, enhanced tracking capabilities, and improved operational efficiencies.

Join this workshop as we present the newest 2024 data insights from 400+ senior direct marketing professionals, and 2,000+ U.S. consumers on direct mail’s performance, perceived value, and the evolving factors in its evolution as a key marketing channel. See how marketers measure and define campaign success, and the benefits direct mail is delivering for them. Plus, find out how marketers are adapting to generative AI and machine-learning tools. Consumer responses reveal how they feel about and act on their marketing mail, what kind of approaches do and do not resonate with them, and what they think would make direct mail more useful, sliced by generation and gender.

This workshop will provide an update on recent developments in Informed Delivery, including interactive campaign for packages, and a look ahead. The workshop will feature in-depth descriptions of new and planned features, program metrics, and success stories from brands who’ve utilized Informed Delivery to promote their products and services. This workshop will be appropriate for both business and technical audiences.

Inflation, digital fatigue, and evolving values have reshaped consumer preferences and marketing strategies. What's influencing how and where consumers spend? And what are marketers prioritizing? Plus innovative techniques to contemporize how to use the direct mail channel most effectively in response.

In this workshop, learn why mail is still relevant in Federal Regulations, Healthcare, and the section of the population that do not have access to computers and to the Print and Mail Industry. We’ll discuss the innovations in the marrying of digital and hard copy printing. With the aging and retiring of the workforce, there is still a generation of labor who are still learning the industry – we must address the beginners.

Embark on an enlightening journey through the evolving landscape of direct-to-consumer marketing, where the fusion of print and digital strategies is reshaping the future of e-commerce. This workshop delves into how innovative retail brands leverage the tactile allure of print, including catalogs and postcards, to amplify their digital presence. Through engaging case studies and insights into the neuroscience behind print’s impact, participants will discover the transformative role of a balanced print-digital strategy in the post-COVID retail environment. Uncover the secrets to elevating your brand by mastering the synergy between print and digital for unmatched e-commerce success.

Maximize the impact of your mail campaigns with USPS mailing promotions and incentives. This session goes beyond the basics by highlighting key offerings and insights to enhance the overall value of your mail efforts for maximum impact. Additionally, learn about new promotions such as the 2025 Mail Multiplier promotion.

Psychology in Direct Marketing: Unlock the power of psychology in direct marketing in this highly interactive program. Learn little-known insights into the science behind consumer behavior and how direct marketers can leverage psychological principles to achieve unparalleled success. Despite the illusion of logical decision-making, most purchasing choices are emotionally driven. Gain a deeper understanding why certain images, designs, brands, and messages evoke powerful emotional responses, transforming prospects into loyal customers. Learn tools that have the potential to revolutionize your marketing strategies. Learn time-based marketing strategies and cutting-edge technologies that empower marketers to connect with prospects at precisely the right moment and place – when emotions are most influential. Time-based Marketing will share proven psychologically based concepts designed to measurably increase your direct marketing ROI. Acquire powerful tools and understand how message coherence, progression and the right content at the right time can motivate consumers to act. Explore how Time-based Marketing seamlessly amplifies and integrates both your digital and direct mail.

Address Management best practices are not one-size-fits-all. Learn how to start connecting address-centric solutions to meet needs across your enterprise. Bringing decades of industry experience to the discussion, your presenters will walk through the value of high-quality address data, the risks associated with poor quality addresses, and how to find success starting with existing tools and processes. Don’t miss this informative discussion, fit for every team in your organization!

In today’s mail center environment, managers face daunting challenges – multiple areas of responsibility, disruptive technologies, and changes in USPS operations and regulations. The talents and skills that got you to where you are today may not be enough to bring you to the next level. Attend this two-part workshop and hear from leading speakers in the industry. In Part One, learn how to effectively navigate USPS regulations, and mail center management. In Part Two, you’ll learn mail center management trends and technology, as well as additional focus on Management 101 and professional development.

This session will cover insights from address quality improvements brought about by the new features in CASS Cycle O and cover the best practices in address quality to ensure maximum business impact and deliverability.

Lately, it seems that just about everything in life has gone up in price. Would it interest you to find out what shipping methods are available to help determine which one may be the right fit for you? This workshop will highlight the various shipping methods and compare the costs versus the delivery expectations. We will cover the basic concepts and differences between tracking and tracing of mail for letters, flats, and parcels. In addition, we will review the available scan events and what you can expect from a delivery scan rate perspective.

Reduce the strain of return mail by automating the process. Maintaining returns can be very cumbersome and staff time is too important to waste handling the trays of undeliverable mail. The costs of paper, envelopes, production and postage increases the financial burden quickly. Compliance standards and legal requirements can often cloud the progress. Use automation to track undeliverable items, determine which customers are causing or having issues and take action to fix it. Learn how a simple automated process can make your addresses better, support your business and reduce costs.

Please join us for an in-depth discussion of EPS and EPOBOL which will include account set up, management and reporting features. In addition, we will discuss the relationship of EPS with EPOBOL and basic functionality within the EPOBOL system.

This workshop will cover how to ship HAZMAT and Dangerous Goods in an everchanging shipping environment. We’ll explain basic preparation requirements, what’s mailable, where to get information, and changes from the last two years that customers should be aware of before mailing.

In the dynamic realm of print and mail production, businesses can boost efficiency and collaboration by embracing cloud software. The transition to cloud software is not merely a technological shift but a strategic imperative with profound impacts on print and mail production businesses. This transformative shift from traditional in-house systems holds significant advantages for mail production operations. Recognizing the multifaceted impact on scaling capabilities, cost reduction, flexible access, automated maintenance, data security, and environmental stewardship, this session aims to provide insights and address common concerns, facilitating informed strategic decisions for your business.

This workshop will discuss the basics of Mailpiece Design for letters and flats. Design rules and mailing requirements are key to preparing and presenting automation compatible mail to the USPS. Basic design elements will be demonstrated and attendees will be encouraged to bring their questions and mailpieces for discussion and review.

Producing your transactional mail in-house is a major decision. However, the work isn’t done once the decision is made. There are many factors that can enhance or diminish the cost effectiveness of a self-managed operation. You are both mail owner and MSP and having those dual views is key. Postal governance and compliance have major downstream implications on the operations floor, so precision and experience are important. You will learn best practices, dive into metrics and discover processes to solidify a postal lifecycle to support your operations into the future. Engage with industry leaders currently managing print, postal, and sourcing strategy for large mail owners to gain insights to apply within your own organization. The dollars are in the details!

Inspired to take advantage of USPS programs that could improve operational efficiencies while keeping you in compliance with privacy regulations? Interested in learning how to accurately provide instructions to the USPS in the Intelligent Mail barcode (IMb)? Tired of juggling resources to manage physical pieces of returned mail flooding back into your facilities? This workshop is for mailers who could benefit from USPS solutions, but don’t know where to start. We’ll talk about how First Class Mailers can have their mail securely destroyed (without ever leaving postal custody). Required to have the undeliverable as addressed piece returned instead? That can be done as well, along with detailed electronic information sourced from the carrier. We’ll talk about all the options available to streamline the processing of returned mail. What to do and what to avoid – helping you free up scarce resources for other activity. Join us to discuss steps you can take to see immediate results.

Are you taking advantage of all supply chain solutions? Learn the ins and outs of Co-Services such as CoMail, Commingle, Co-Palletization and Co-Transportation. Find additional opportunities to decrease postage costs, increase mail volume and take advantage of the expanding USPS container discounts. Drive more efficient mail deeper into the USPS network to improve service and the accuracy of target in-home dates.

Presorting mailings can drive postage savings but supercharging your mailing efforts with commingling has positive impacts to your business in a multitude of ways, not the least of which is postal savings. But for commingling to be effective it requires volume and ZIP code density. Things that may be tough to achieve on your own. But what is commingling, how does it work and why should mailers care?

As an industrialized recycling operation, USPS serves a unique and significant role in the recycling community. This workshop focuses on understanding what the circular economy is, its importance to you as a USPS customer and what the organizations sustainability plans are in the near future. We’ll discuss the Environmental Council’s initiatives to be a leader in the federal sustainability sector.

In today’s cost-pressured mailing environment, it is important for mail owners and Mail Service Providers to explore ways to reduce costs. Not only does cost reduction help keep businesses using the mail, it can help grow volume by stretching mailing budgets further. Attend this workshop to hear many ways that mailing “smarter” can reduce your costs. Our panel of expert Mail Service Providers will review cost reduction strategies from the basic to the more sophisticated. Don’t miss this opportunity to ensure that your company is not leaving savings on the table!

Seamless Acceptance has become the USPS tool that commercial mailers use to present mail to the USPS. There are significant benefits – improved workflow, easier mail induction, and a postage discount – but there are also significant challenges. Undocumented mail is a constant worry among many mailers, and Seamless doesn’t really confirm for your customers that all the mail was mailed. Integrating Informed Visibility with it can help you take advantage of Seamless, while mitigating the challenges. Use Informed Visibility with Seamless to document mail dates for your customers, investigate undocumented assessments, and keep better control of your mail induction process. Of course, this is in addition to all the other benefits of mail tracking with Informed Visibility you already enjoy. This workshop will provide specific examples and processes you can use to make your mailing operations better today.

Mail Classification experts will guide you through the best way to design and prepare your mail so pricing is in your favor! This workshop will cover some simple tips and tricks to follow when designing cards, letters, flats and packages along with a review on how content can impact price eligibility.

In the ever-evolving landscape of mail operations, leaders are seeking ways to reduce labor expenses, boost productivity, and optimize postage. Join this workshop as we explore innovative approaches to maximize operational efficiencies – from data through delivery – across every stage of the process. Discover opportunities for savings throughout the mail production ecosystem. The focus will be on the latest automation tools and solutions designed to revolutionize your operations, streamline mail processing, maximize postage savings, and capitalize on postal promotions.

This workshop focuses on the transformative benefits of centralizing key mailing data – including presort, Informed Delivery (ID), Informed Visibility (IV), address, compliance, and logistics information. We will explore how this centralization can lead to significant cost savings, enhanced customer experience, and increased mailing volumes. Participants will learn about the efficiencies gained through centralized customer service, postage optimization, entry planning, ID campaigns, and Service Performance Measurement. We’ll also discuss how these improvements can shape future mailing strategies and contribute to organizational success.

Get ready to achieve ultimate address quality! Our innovative workshop is specifically designed to empower mailers to make the best mailing decisions and minimize undeliverable mail. This workshop will provide the most comprehensive guidance on the latest products and services that will revolutionize the way mailers maintain address quality. Don’t miss this rare opportunity to gain the Address Quality Advantage and propel your mailing experience to the next level.

Join us for a supplier connections workshop highlighting the 5 Pillars of supply chain success. This collaborative workshop includes a panel of experts from various supply chain entities in the direct marketing industry.

New requirements for international mail by the countries of the world are changing the way mailers need to prepare for mailings. The challenges facing the Global Postal Network require mailers and mail service providers to be aware of what issues are on the horizon. In this workshop, we will discuss the Global Postal Network and the challenges to it presented by current discussions about Advanced Electronic Data (AED) and customs clearance; B2B2C routing; GIS, geolocation, and geocode addresses; and other issues raised in recent meetings of the Universal Postal Union (UPU) and other international organizations that affect international mail.

Participants will delve into the crucial role of address correction in optimizing mail delivery and reducing errors. The session will include an overview of the USPS Address Element Correction (AEC) service, emphasizing its significance in ensuring accurate mail sorting, efficient delivery, and minimizing return mail due to incomplete or inaccurate addresses. The benefits of employing AEC, including cost savings, improved customer satisfaction, and enhanced operational efficiency will be discussed. Through real-life case studies, attendees will explore the challenges associated with incorrect addresses and learn how AEC tools can rectify these issues. This workshop will also highlight how companies can leverage USPS Address Element Correction (AEC) to optimize their mailing processes, reduce undeliverable mail, and maintain data integrity.

When you interact with the people at business and residential addresses in the country six and seven days a week, it only makes sense that problems will arise from time to time. How does USPS intake customer questions and concerns? How does USPS handle those customer contacts? What does USPS do with the data collected from customer inquiries? In this workshop, we will explain how customers can get the assistance they need from USPS. We will outline the self-service options that have been developed. And we will explain how our business customers can assist their end customers to take full advantage of the customer support USPS provides.

If you want your mail pieces to be produced quickly, securely, affordably and be read then this workshop is for you. Production inkjet technology has evolved. We will be sharing the latest innovations and how you can harness the power of color inkjet at production speed to shorten run times, eliminate pre-printed envelopes with generic marketing messages and save on postage by leveraging USPS promotional discounts. Producers of transactional and marketing mail are challenged with delivering cost-effective, value-added services for short run, high impact mail piece creation. These jobs increasingly require full color and variable data print on the face of closed envelopes and matched with content inside to optimize security and maximize open rates. For years, this required significant investments in equipment and software. Inkjet technology has evolved and so has print production. New solutions can provide full bleed color printing at production-like speed with dynamically printed addresses, logos and graphics with extremely competitive operating costs, and access to USPS postage discounts.

Mail volume is declining, postage rates are increasing, and the USPS is implementing the most comprehensive change to their network in decades. You cannot afford to simply do nothing in response to the changes and challenges ahead. In this workshop, you will hear five key strategies for you to DO SOMETHING to better prepare your mailing operation for these massive changes ahead.

Join this session and learn how the USPS is greening its supply chain and collaborating with suppliers to increase sustainable acquisition. Hear about Supply Management’s sustainability goals and metrics, supplier sustainability awards, and how the USPS identifies and measures sustainable products. Gain an understanding of sustainability contracting clauses, the use of sustainability as an evaluation factor in competitive sourcing actions, and supplier reporting responsibilities under postal procurement contracts. Finally, learn how suppliers report Environmentally Preferred Products (EPP) data through the Supply Chain Relationship Management System (SCRMS), and how EPP is identified on USPS online shopping catalogs for employees to purchase.

Learn how the USPS’s contracting and sourcing teams evaluate supplier proposals and select best value supplier offers to meet operational requirements. Senior Commodity Directors will share evaluation factors and provide tips on how to respond to issued solicitations and requests for information (RFIs). Get tips on how to prepare your proposal, highlight your company’s strengths, and learn what to expect if you are invited to present your proposal or provide an oral demonstration.

Join this session to learn how to register within the USPS’s Supplier Portal to potentially become a new supplier, and how existing suppliers can update their company’s data. Attendees will learn about contracting systems, what data is required, and how to enter their company information to ensure that commodity, business offerings, company location, and other important information is complete and accurate for sourcing team’s usage. Understand how the USPS uses supplier data to invite suppliers for future business opportunities and participation in issued solicitations. Learn also about Supply Management’s robust Supplier Relationship Management (SRM) Program. Understand how SRM and Supplier Performance Management helps the USPS ensure supply chain availability and how the USPS manages suppliers’ performance, green and sustainable spend reporting, small, minority, and women owned business subcontract reporting, and supplier innovation proposals.

Privacy and data protection are critical requirements within USPS IT purchasing contracts. Attendees will learn about the USPS’s IT hardware and software contracting organizations and annual spend, together with specific contracting requirements and topics in cybersecurity policies and data security. Hear from the Director, Cyber Security Risk within the USPS’s Corporate Information Security Office (CISO) concerning third party risk review requirements. Learn about specialized contracting matters including FedRamp Certification and other technology issues in contract performance. Finally, understand requirements for obtaining security clearances, types of clearances, and what disqualifies a firm or individual from obtaining a clearance.

In this workshop, learn how the USPS’s parcel and mail processing technology contracting organization and annual spend by commodity. Deploying new sorting platforms to support the USPS’s Delivering for America Plan, hear from senior commodity executives on recent programs and how suppliers can support upcoming requirements for both hardware and services. Suppliers will learn about the USPS’s newest platform, the Matrix Regional Sorter, and its role in supporting the new processing network, as well as specific contract requirements in mail processing technology.