April 26-29, 2020 | Orlando World Center Marriott | Orlando, FL

Education Tracks &
Workshops

ECOMMERCE: STEPS TO SHIPPING SUCCESS
2019 Workshops – 2020 Workshops coming soon.

PACKAGE TRACKOLOGY 101

Sunday 5/5, Period 1 | 9:00AM–10:00AM | RM 135

Learn the latest and greatest on USPS tracking enhancements and how this intelligence is headed for the future.

Amanda Kirschner, Mail & Package Information Systems Specialist Sr., USPS | Nancy Peters, President, N&D Consulting LLC

WHAT ARE THE LATEST TRENDS IN eCOMMERCE FULFILLMENT

Sunday 5/5, Period 5 | 2:45PM–5:00PM | RM 131

With the advent of same-day shipping and the popularity of Fulfillment by Amazon (FBA), there’s now a need for every online retailer who wants to stay competitive and profitable to consider third-party fulfillment options. To do so, eCommerce merchants and retailers need to know what to look for in a fulfillment provider, technologies to consider, and how to effectively benchmark providers. This session will offer tips around how to find and determine the right fulfillment partner for eCommerce merchants, and how this will affect USPS shipping. It is becoming more and more critical for independent retailers to know their fulfillment options and how to find the right partner that will help them to stay competitive in the eCommerce industry.

Justin Hayes, NorAm Partners | Jenn Hunt, Senior Director of Business Development, ShipStation

WHAT’S IN? WHAT’S OUT? 10 HOTTER AND NEWER LOGISTICS TRENDS FOR 2019

Monday 5/6, Period 7 | 11:00AM–12:00PM | RM 134

Join our panel of industry experts as we discuss what’s in and what’s out for 2019 in the world of postal logistics. We all know that being able to respond quickly to new trends and to leverage them into your portfolio is the difference between company growth and company stagnation. Our panel will discuss the challenges of implementing these trends and how practical solutions can benefit retailers by staying relevant with the shopping-savvy consumer. We will be sure to save time for audience participation; please bring your own practical trends to share and discuss and/or be ready to pose organizational challenges that need to be addressed around small-parcel shipping.

Moderator: Don Viti, Vice President Sales, International Bridge | Amanda Armendariz, Editor, Parcel Magazine | Augustin Ceyrac, Co-Founder, EasyShip | Mike Indresano, Senior Vice President Information Management, Walmart | Carly Woods, CEO, ChitChats Express

THE COMPLETE GUIDE TO DEVELOP A WINNING ECOMMERCE PACKAGING!

Monday 5/6, Period 9 | 2:45PM–3:45PM | RM 135

Whether you’re launching a new product for an eCommerce channel or rethinking your current packaging for eCommerce shipments, designing winning eCommerce packaging requires a holistic view and consideration beyond ensuring the protection of the item. Through an engaging series of stories, samples, pictures and case studies, participants in this workshop will explore the emerging world of eCommerce packaging and will leave with a checklist to eCommerce packaging success.

Murray Rundle, VP & GM, eCommerce Packaging, SupremeX Inc.

TRADE, TARIFFS, AND TREATIES: IMPACT ON INTERNATIONAL MAIL AND PARCELS IN 2019 AND BEYOND

Monday 5/6, Period 10 | 4:00PM–5:00PM | RM 134

Cross-border eCommerce presents a huge opportunity for volume and revenue growth for postal operators. What are the implications of international trade agreements and tariffs on the market and providers in this space? How are trade tariffs affecting cross-border ecommerce growth? Will a new NAFTA agreement benefit cross-border ecommerce or present new challenges? Companies like WISH and eBay are staying abreast of the latest geopolitical trends to make sure they are delivering the best possible experience to their customers. Come join our panelists who will share insights on the challenges and opportunities of international trade agreements and tariffs. 

Shoshana Grove, International Bridge – Moderator | Abby Martin, Global Trade Compliance, USPS | Kate Muth, Executive Director, IMAG | Donald Ross, Executive Director, International Sales, USPS | James Swanson, Director, Customs Border Patrol

SHIPPING, RETURNS, REFUNDS & CLAIMS MADE EASY

Wednesday 5/8, Period 15 | 8:00AM–9:00AM | RM 132

Attend this session to learn how the USPS has leveraged technology to improve its products and services offerings to include enhancements to the online refund application and online claims applications. In addition, attendees will learn about the benefits of Electronic Signature Online, Electronic Receipt, QR Codes for Expedited Packaging Supplies, Return Labels, Collection Boxes, and Package Pickup Improvements. 

Tiffany Jesse, Manager New Product Implementation, USPS | Karen Key, Director Shipping Products and Services, USPS

THE RISE OF ON-DEMAND DELIVERY AND THE LAST MILE OF THE FUTURE

Sunday 5/5, Period 2 | 10:15AM–11:15AM | RM 132

This session will share how new on-demand delivery services can potentially disrupt last mile package delivery business. Discussion will include: drones, self-driving delivery vans, neighborhood parcel lockers, and neighborhood parcel pick-up points. Come hear the latest news and expert predictions for the future.

Sachin Agarwal, Manager, Innovation Solutions, USPS

ENHANCING THE ECOMMERCE EXPERIENCE WITH USPS TECHNOLOGY

Sunday 5/5, Period 5 | 2:45PM–3:45PM | RM 141

Take a tour of USPS technology solutions which you can leverage in your eCommerce website, warehouse fulfillment or returns processes. From simple queries to complex integrations, USPS offers online and offline solutions to help you meet customer expectations, choose the best products, prepare shipments, track packages, assist in returns and even provide labels to customers without a printer.

Peter Klausner, Manager, Digital Media, USPS

OPEN AND DISTRIBUTE: GETTING LIGHTWEIGHT PACKAGES TO YOUR CUSTOMERS FASTER

Sunday 5/5, Period 6 | 4:00PM–5:00PM | RM 140

Companies with multiple distribution centers and print shops around the country reduce their shipping costs by fulfilling orders from locations closest to the customer. Others have to rely on package and letter consolidators to induct their product deeper into the network. What can be done when the volume is too low for LTL freight? Come learn how others use USPS Priority Mail and Priority Mail Express Open and Distribute to reduce shipping and mailing costs for low volume package shipments and lower density mailings.

Denis Baranov, Senior Product Management Specialist, USPS | Joe Radgowski, Mailing Systems Specialists, Windowbook

PARCEL LOCKERS: DESIGNING A HOLISTIC SOLUTION TO MANAGE THE LIFECYCLE OF INCOMING PACKAGES AND MAIL

Monday 5/6, Period 7 | 11:00AM–12:00PM | RM 140

Parcel lockers have been around for many years. The industry has finally caught up with the technology to drive real efficiencies in the solution. How? Mobile workforces, “hoteling”, demand for 24 hour service and availability and other changes that are driving businesses away from the traditional mail/package delivery at the cubicle models. In this session, the presenters will share real life examples and experiences of how to optimize this change. The lockers can be wonderfully versatile if configured and planned appropriately. The factors that make this possible are not always obvious. In this session they will be identified and tools to optimize each shared.

Garrett Adams, Senior Manager, Enterprise Services Sales Engineering, Ricoh | Mark Rheaume, Solutions Design Architect, Exela Enterprise Solutions

WHERE’S MY PACKAGE? HOW ARTIFICIAL INTELLIGENCE CAN HELP IMPROVE THE CUSTOMER EXPERIENCE

Monday 5/6, Period 10 | 4:00PM–5:00PM | RM 133

In managing nearly half of the world’s mail delivery service, with a reach of 157 million residences, businesses and P.O. boxes, the USPS makes the customer experience a top priority. As successful service strategies evolve, this independent federal agency continues to handle an extraordinary volume of retail visits, incoming calls and mail inquiries. In order for customers to continue receiving high-quality, efficient and affordable delivery service now and in the future, we’re exploring how modern technology can help. Artificial intelligence (AI), designed to effectively handle an enormous amount of processes and information, can improve efficiency and provide better experiences for postal customers globally.

Andy Murphy, Customer Engineering Manager, Google Cloud

MAIL HOUSES TAKING OVER THE SHIPPING INDUSTRY

Wednesday 5/8, Period 15 | 8:00AM–9:00AM | RM 135

Mail Houses need to get in to the shipping industry. If you are not jumping in to this industry now, you are missing out on a huge opportunity to service your customers not to mention missing out on a healthy revenue stream. You can service more than eCommerce clients, banks, hospitals, universities, and small businesses.

Aaste Palczewski, General Partner, My Shipping Post | Dillon Palczewski, General Partner, My Shipping Post

DEMYSTIFYING INTERNATIONAL SHIPPING

Tuesday 5/7, Period 14 | 4:00PM–5:00PM | RM 131

International shipping is complex. Every country has its own taxation policies, restrictions, rules and requirements. With global e-commerce estimated to hit $4.8 trillion by 2021, this is a market that fewer and fewer sellers can choose to ignore. In this session, we will walk through some of the key considerations e-tailers need to take into account when planning to ship internationally. We’ll also discuss ways to overcome the challenges of international shipping including customs and duties, shipping costs, delivery times, and the returns process.

Krishna Iyer, Director, Strategic Partnerships, ShipStation

HAZMAT 101: PUB 52 - HOW TO SAFELY MAIL HAZARDOUS MATERIALS AND LITHIUM BATTERY MAILING STANDARDS

Sunday 5/5, Period 3 | 11:30AM–12:30PM | RM 140

This presentation will provide an overview of the use and applicability of USPS Publication 52: Hazardous, Restricted, and Perishable Mail. Special emphasis will be placed on demonstrating the proper use of Pub 52 when preparing mailable hazardous materials, preventing non-mailable hazardous materials from entering the mail, mailer responsibilities, and corrective actions that are taken when non-mailable packages are encountered. Lithium batteries are a common source of power for cell phones, computers, and even our cars. Regulations relating to these items change frequently and continue to increase in complexity. This presentation provides an overview of the types of lithium batteries permitted in the mail, and instructions for using Publication 52, to determine quantity limitations, packaging and marking requirements.

Mary Collins, Classification Specialist, USPS | Vincent J Desiderio, Hazardous Materials Specialist, US Postal Service Inspection Service

AUTOMATED RETURNS: USPS SHIPPING PRODUCTS AND RETURNS ROADMAP

Monday 5/6, Period 7 | 11:00AM–12:00PM | RM 135

Attend this workshop and learn the latest about USPS Returns, featuring automated data capture, assessment and billing, postage due, and weight requirement on shipping labels. Don’t miss the new innovation for a returns shipping solution that can more than prepare your company for the future. You will learn about the latest innovations and management initiatives that support USPS Shipping and Returns products. Featuring Payment Options, USPS Tracking, new Delivery and Processing Technology, Informed Delivery and Informed Visibility.

Vicki Bosch, Manager Product & Payment Technology Systems, USPS | Karen Key, Director Shipping Products and Services, USPS

GAINING A COMPETITIVE ADVANTAGE WITH EMERGING USPS GLOBAL SOLUTIONS

Monday 5/6, Period 8 | 1:30PM–2:30PM | RM 141

The growth of eCommerce has changed the way all of us shop and do business, both here in the US and across the globe. Doing business in multiple countries requires knowledge and flexibility. What works with one country can vary greatly in another…there is no one size fits all to the shipping process. With this in mind, the USPS is developing new products and services that extend beyond traditional postal boundaries to enhance both you and your customer’s experience. In this session, we will review the latest statistics and trends in the global shipping and eCommerce markets and the USPS will review both current and brand-new creative solutions to help you succeed in this changing global economy.

Frank Cebello, Manager Business Alliances (Regional), USPS | Darren Lamn, Director of Research, The Colography Group, Inc.

PACKAGE PLATFORM/NETWORK RETURNS

Monday 5/6, Period 10 | 4:00PM–5:00PM | RM 142

USPS has upgraded its Package Platform with a new, modern IT architecture model to provide more value to customers than ever before. Learn how the program simplifies interactions with USPS while increasing the customer experience with extraordinary package and pricing detail in near- real time. This platform automates the collection of package attributes to price packages midstream to provide greater visibility and enhanced delivery times.

Vicki Bosch, Manager, Product and Payment Tech. System, USPS | Randy Workman, Manager Major Mailer Support, USPS

CROSS-BORDER eCOMMERCE SHOPPER SURVEY: KEY FINDINGS & IMPLICATIONS

Tuesday 5/7, Period 12 | 1:30PM–2:30PM | RM 135

The 2018 International Post Corporation cross-border e-commerce shopper survey is based on 33,000 respondents across 41 countries (including the US, Mexico, Canada – and many more spread worldwide). Consumers are asked for their eCommerce delivery preferences and for a detailed overview of their most recent cross-border online purchase and delivery experience. This workshop focuses on a range of topics, such as parcel size and weight, parcel tracking, delivery cost, delivery location, customs and returns.

Luke Lloyd, Market Research Manager, International Post Corporation

LATEST AND GREATEST IMPROVEMENTS IN THE USPS PACKAGE DELIVERY NETWORK

Tuesday 5/7, Period 14 | 4:00PM–5:00PM | RM 134

End-to-end package visibility at USPS has been vastly improved by the addition of dozens of new scan events within USPS operations and the deployment of new delivery scan units which can report last-mile events in real time. Dynamic routing has revolutionized the last-mile delivery efficiency and enabled cost-efficient Sunday package delivery. Informed Delivery services provide detailed package status information to recipients’ smart phones or computers. Geo-positioning devices installed in USPS vehicles allow command centers to monitor the route of each truck in real-time – identifying delays or other problems so they can be immediately addressed. This session will offer a high-level summary of these key technology advances. 

Moderator: Tiberiu Motoc, Chief Technology Officer, International Bridge | Maia Benson, Global Head of Shipping and Fulfillment, Shopify | Mark McCrery, VP, Mail Entry & Payment Technology, USPS | Jay Smith, Product Management, USPS | Harry Whitehouse, Chief Innovation Officer, International Bridge

INFORMED VISIBILITY: REAL TIME, REAL DATA
2019 Workshops – 2020 Workshops coming soon.

INFORMED VISIBILITY - HOW DID WE GET HERE, WHY DID WE GET HERE AND WHERE ARE WE GOING?

Sunday 5/5, Period 1 | 9:00AM–10:00AM | RM 131

Are you wondering what Informed Visibility is all about? Come and learn about what it is, why the USPS built it, how it’s used by both the USPS and the Mailing Industry and what the future holds for Informed Visibility. Be prepared to see why you should jump on the bandwagon to enhance the value of your mail.

Angelo Anagnostopoulos, VP Postal Affairs, Grayhair Software

DATA VISIBILITY: THE KEY TO GROWING YOUR BUSINESS

Sunday 5/5, Period 6 | 4:00PM–5:00PM | RM 132

Now is the time to understand and apply the powerful information obtained from USPS Intelligent Mail and Informed Visibility programs. What does visibility truly mean to a mail owner? How can visibility increase response rates to your marketing campaigns or remittance programs? For mail service providers, learn how visibility enhances your ability to manage operations from inception to in-home delivery. Join this session to see how visibility can actually disrupt the norms within the mailing supply chain and reshape processes. By defining visibility, stakeholders can reduce operational costs, empower business owners, and transform the customer experience.

Jerry Lammons, Co-Founder/CIO, Royal Alliances | Arlene Zisow, Vice President of Postal Affairs, Royal Alliances

IV ON-THE-GO: INTELLIGENT ANALYTICS HERE, THERE, EVERYWHERE

Tuesday 5/7, Period 11 | 11:00AM–12:00PM | RM 132

Today’s world strives on real-time, abundant, and easily accessible information. The U.S. Postal Service is able to deliver through the availability of the application programming interface (API) for the Informed Visibility® Mail Tracking & Reporting (IV®-MTR) application. Bear witness to how this API enables the mailing industry to receive IV-MTR data and perform administrative functions through a lightweight data exchange. Attend this educational session to learn how mailers can use the API to integrate mobile and web-based applications with near real-time IV-MTR data – providing you with the data at the speed of your need!

Blaise Steele, Program Manager, Mail & Package Information Technology, USPS

HOW GEOSPATIAL TECHNOLOGY REVOLUTIONIZED POSTAL OPERATIONS

Wednesday 5/8, Period 15 | 8:00AM–9:00AM | RM 140

In this workshop hear how the USPS uses geospatial data to help pave the way for new advancements in mail delivery operations and how it applies to your company. Concepts will be presented to inspire potential future states of the bridge between the physical and digital capabilities of the mail.

Fharon Hicks, Manager, Geospatial Analytics, USPS

A DEEPER DIVE INTO MAIL QUALITY DATA THROUGH INFORMED VISIBILITY

Sunday 5/5, Period 2 | 10:15AM–11:15AM | RM 135

Mail Quality Data (MQD) gives you more information about errors in one central location. With MQD, you have the ability to receive uncapped data for errors and warnings. You can also setup daily, weekly, or monthly Secure FTP feeds to be dropped right into your internal server and customize how your data is presented in the files. In this session, original members of the MQD pilot program will provide a deep dive into what we’ve learned after working with the data for nearly two years. We’ll review tips for navigating the MQD area in Informed Visibility and discuss how to setup feeds online and download reports using different roles—and explain the differences. We’ll also review some of the key data areas in the reports for trouble-shooting MQD errors.

Nancy Garrison, USPS Compliance & Monitoring Analyst, IWCO Direct | Anne Skroch, Application Analyst, IWCO Direct

INFORMED VISIBILITY SIMPLIFIED: SHOW HOW TO GENERATE INTELLIGENCE FROM A ONE-TIME DOWNLOAD

Monday 5/6, Period 8 | 1:30PM–2:30PM | RM 130

Want a hassle-free, uncomplicated way to get the mail tracking information that’s important to you? Get the data you want, when you want, and how you want it from Informed Visibility® Mail Tracking & Reporting (IV® MTR). Join us as we discuss how the IV-MTR application improves ease of use for mailers through flexible data provisioning, customizable one-time queries, and recurring data feeds. Intelligence made simple through IV gives you expanded insight into growing your business. 

Steve Jones, Mail & Package Information Systems Specialist Sr., USPS

NEW DATA: NEW POSSIBILITIES

Tuesday 5/7, Period 12 | 1:30PM–2:30PM | RM 131

The success of any company relies on customer retention. And in an ever-changing industry, it’s essential to keep your customers aware, informed, and empowered. In this workshop, you’ll learn how new data can create new possibilities, and the best ways to leverage this for your customers. Including:

  • How Informed Visibility makes a major impact on your operations
  • How advocating for your customers can improve customer retention
  • Staying informed and empowered in an ever-evolving industry

Anita Pursley, Senior Manager of Industry Affairs, BCC Software

STAY INFORMED

Sunday 5/5, Period 3 | 11:30AM–12:30PM | RM 130

In this workshop learn how to leverage IV intelligence along with Informed Delivery to drive return on investment.

Steve Dearing, Director, Corporate Reporting, USPS | Juliann Hess, Manager Mail & Package Information Systems, USPS | Amanda Kirschner, Mail & Package Information Systems, USPS

INFORMED VISIBILITY - REAL SCENARIOS - REAL RESULTS

Monday 5/6, Period 9 | 2:45PM–3:45PM | RM 132

Mail tracking results can have significant impacts on current mailings that could make or break campaigns. Informed Visibility (IV) data, and its associated historic data, used correctly can ensure a successful campaign. Learn how by using historic data, mailers can project delivery across the country before anything is mailed. IV tracks behind the scene details such as USPS facility processing times as well as obvious issues like weather disruptions. Use this knowledge to enhance your mailings and results. While historic data is helpful, real time updates lets mailers track and adjust based on today’s intelligence. This includes confirming what was delivered today, defining next steps, and the very important post campaign analysis. Learn real scenarios that used IV to not only ensure that mailings were delivered per government regulations, but gave companies the ability to track, learn and execute marketing campaigns successfully.

Dan Browne, Manager, SourceLink

INFORMED VISIBILITY AND THE COMPLIANCE MAILER

Tuesday 5/7, Period 13 | 2:45PM–3:45PM | RM 131

For many First Class® mailers, the costs and challenges of dealing with compliance requirements are significant. This is especially true in highly regulated industries like healthcare, finance, and insurance. Informed Visibility continues to add new features that allow mailers to benefit from this USPS service to meet regulatory requirements, provide accurate accountability at the recipient level and reduce the overall cost of compliance. In this workshop, learn how Informed Visibility, as well as other proven USPS tools can help you tackle the demanding job of meeting compliance demands for your mail.

Judy Kalus, TMM Product Specialist, Pitney Bowes

THE LAST MILE: HOW TO MAKE INFORMED VISIBILITY WORK FOR YOUR UNIVERSITY

Tuesday 5/7, Period 14 | 4:00PM–5:00PM | RM 133

Are you stuck in the confusing cycle of students or employees picking up a package because they received a delivered notification from USPS, yet the package is nowhere to be found? Incongruent tracking notifications have caused more than their fair share of headaches. Luckily, package tracking software vendors have teamed up with USPS to provide that “last mile” tracking to ensure you and your recipients have the correct tracking information at all times. Attend this workshop to learn how to manage the integration between your package tracking vendor, USPS’ Informed Visibility, and your local Postmaster.

Bruce Little, Vice President of Emerging Markets, SCLogic

LEADERSHIP AND PROFESSIONAL DEVELOPMENT
2019 Workshops – 2020 Workshops coming soon.

HOW TO BETTER YOURSELF FOR PROMOTIONAL OPPORTUNITIES WITHIN THE MAILING INDUSTRY

Sunday 5/5, Period 1 | 9:00AM–10:00AM | RM 132

This workshop will discuss pathways to improve yourself as a manager but more importantly, through open discussion, you will learn how to prepare for future promotional opportunities within your organization and within the mailing industry. Education, mail certification, and personal improvement will be discussed. The goal is to prepare you for the next step in your career. This session is a must for all levels of managers within the mailing industry.

James Burns, Operations Manager, Receiving & Mail Services, Massachusetts General Hospital | Chris Kula, Director, Services Programs Managed Service Operations, RICOH USA, INC.

GAINING MAXIMUM PRODUCTIVITY BASED ON PERSONALITY TYPE

Monday 5/6, Period 8 | 1:30PM–2:30PM | RM 133

In our world of technology, we must remember that it is the people running the devices that make things happen every day. Personality traits have a direct and substantial impact on job performance. Research suggests that between 20% and 25% of an individual employee’s effectiveness on the job is attributable to his or her personality. Join us to explore how your personality and those of your team members impact individual and overall workplace productivity and how to harness the differences of each team member to yield the highest rate of return!

Sally Pfabe, VP, Business Development, Brightkey

COMMUNICATION IS ABOUT PERSONALITY, NOT GENERATIONAL DIFFERENCES

Tuesday 5/7, Period 11 | 11:00AM–12:00PM | RM 142

Success in communication is based on the understanding of interpersonal dynamics as they relate to the Big Five characteristics of personality. Using these key dimensions of psychological science, this workshop will help you develop a keener sense of self-awareness, so you can capitalize on your understanding of attitudes, behaviors, motivation and accountability.

Sean Joyce, President, Omega Consultants

SOCIAL MEDIA: PROTECTING YOUR PROFESSIONAL PROFILE

Wednesday 5/8, Period 15 | 8:00AM–9:00AM | RM 131

Facebook – 2.3 billion users. LinkedIn – 546 million users. Twitter – 335 million users. At the speed of light, a single post can touch every one of these people. You can improve your professional reputation and expand your professional network, or you can be vilified and lose followers in droves. You can’t change the behavior of others, but you can take steps to create a positive, impactful presence on social media that reflects who you are, and how you want to be perceived. In this seminar, we’ll review the “do’s” and “don’ts” for a powerful, professional, online profile. 

Mark Fallon, President, The Berkshire Company

DEVELOPING YOUR PROFESSIONAL PERSONA - TIPS AND TRICKS TO ENHANCE YOUR AUTHENTIC SELF

Sunday 5/5, Period 6 | 4:00PM–5:00PM | RM 131

You only get one chance to make a first impression. Learn tips and tricks for managing and presenting yourself with a professional persona. Learn to read non-verbal cues. Be an active, fully engaged listener. Learn how to ‘brag’ in a way that gains respect, not looks of disdain. Speak with confidence and learn to handle conflict with grace and empathy, not anger. Be authentic in your relationships. Maintain clear personal/professional boundaries at work.

Christine Erna, Director, Postal Affairs, Exela Technologies | Mark Rheaume, Solutions Architect, Exela Technologies

LEADERSHIP IN THE AGE OF ROBOTS: HOW TO BETTER HUMANS

Monday 5/6, Period 9 | 2:45PM–3:45PM | RM 142

Technology is reapidly changing  our industry.  Tasks that were once performed by people are now completed by machines and software, changing and eliminating jobs in the process.  The greater the uncertainty, the greater need for personal leadership.  Join us for a discussion on how to connect at the human level and meet the psychological and emotional demand of your employees. 

Mark Fallon, President, The Berkshire Company | Sean Joyce, President, Omega Consultants

YOUR TEAM CAN SOAR! POWERFUL LESSONS TO HELP YOU LEAD AND DEVELOP HIGH PERFORMING TEAMS!

Tuesday 5/7, Period 11 | 11:00AM–12:00PM | RM 130

People in leadership roles have great potential to make a positive difference in the lives of their work teams and their organizations. In this session learn the latest research and practical ideas to help motivate people and build teams that are high performing! You will walk away inspired and equipped to lead your people to an even higher level of success. This presentation will include:

– Important research on the 3 Characteristics of High Performance Teams
– The 7 Key Needs that Motivate People
– Top 10 Motivators for Workers
– The magical 5 to 1 Ratio
– 20 Ways to Retain Your Best Employees
– The 12 question “Measuring Stick”
– And more practical tools!

Wes Friesen, President, Solomon Training & Development

TALENT MANAGEMENT AND THE ART OF LEADERSHIP

Monday 5/6, Period 7 | 11:00AM–12:00PM | RM 130

Talent management and the concept of “human capital” is more than just buzz words within an organization. It is a business strategy that organizations will employ to hire, retain, and mentor their top talented employees. This workshop will look at how managers can ensure their operations are meeting the organization’s strategic commitment to hire, develop, and retain talented employees.

James Burns, Operations Manager, Receiving & Mail Services, Massachusetts General Hospital | Chris Kula, Director, Services Programs Managed Service Operations, RICOH USA, INC.

KEYS TO MAXIMIZE YOUR EFFECTIVENESS

Monday 5/6, Period 10 | 4:00PM–5:00PM | RM 135

We all desire to be more effective and successful at work and in our personal lives. In this presentation we will learn tried and proven methods to be more effective as leaders, workers and individuals – and learn how to help others be more effective too! Come and learn tips to improve the communication, relationships and performance of you and your team. We’ll be pulling wisdom from the bestselling business book of all-time (Dr. Covey’s “Seven Habits of Highly Effective People”) and from other leading edge research and writings including Undercover CEO star Joel Manby’s new classic “Love Works: Seven Timeless Principles for Effective Leaders”.

Wes Friesen, President, Solomon Training & Development

BECOME SMARTER AT MANAGING YOUR MAIL CENTER

Tuesday 5/6, Period 12 | 1:30PM–2:30PM | RM 132

Corporate Training Programs are typically the first thing impacted by budget cuts. Travel and expensive seminars need a whole business case for approval to attend. There are resources and affordable options to become the subject matter expert in an ever-changing industry. Lead your organization to mail center sustainability in 2019 and beyond by identifying the resources and opportunities available to you that won’t break the budget. Get in the loop and get in “the know.” There is help if you know where to look!

Shawn Lang, Business Process Analyst, Broadridge Mail, LLC

MAIL OPERATIONS:
FULFILLING THE NEEDS OF YOUR CUSTOMERS
2019 Workshops – 2020 Workshops coming soon.

FROM STRESS TO SUCCESS

Sunday 5/5, Period 1 | 9:00AM-10:00AM | RM 134

Take time to explore who you are, where you are going and how will you get there. This interactive workshop will teach you a systematic process of self-discovery to help control your life by examining how personality, self-fulfilling prophecies and personal expectations impact success. At the conclusion of the workshop, each participant will: complete a self-scoring personality profile; develop techniques to identify the stressors of work; identify motivators for success; and create a personal vision for success.

Sean Joyce, President, Omega Consultants

MAILING AND SHIPPING SOLUTIONS CENTER

Sunday 5/5, Period 2 | 10:15AM–11:15AM | RM 140

The mailing and shipping solutions center will streamline the customer experience through a centralized contact number for mailing and shipping solutions, requirements, and preparation questions. This will provide standardized responses and increase overall customer satisfaction.

Heather Dyer, Manager, Mail Entry, USPS

NAVIGATING THE POSTAL LANDSCAPE

Sunday 5/5, Period 3 | 11:30AM–12:30PM | RM 131

The mailing industry is evolving and changing at an unprecedented pace and your company needs to evolve along with it. In this workshop, you’ll get exclusive insight into the state of the industry and what it means for your company.

  • -The best sources of information from the USPS, industry, and vendor sources to keep you informed and ahead of the curve all year long
  • -The latest updates for what’s going on in the industry and how it impacts your company
  • -How to establish an expert within your company that can keep up with industry trends, postal shifts, and lead real change

Chris Lien, President, BCC Software | Anita Pursley, Senior Manager of Industry Affairs, BCC Software

POSTAL CUSTOMER COUNCIL (PCC) WORKSHOPS

Sunday 5/5, Period 4-6 | 1:30PM–5:00PM | RM 134

The PCC workshops will be consolidated into one 3 – hour session to be held on Sunday afternoon.  This will allow attendees to take advantage of other content-rich workshops throughout the Forum.  PCC Boot Camp 1.0 and 2.0 were huge successes.  The 3 – hour session will be a boot camp refresh, focusing on Policy, Membership Growth and How to Market and Educate.  If you are a PCC leader, a leader to be, or interested in becoming a PCC member, this session is the place to be.  All NPF attendees are encouraged to attend.  See you Sunday afternoon!

INTERNATIONAL ADDRESSING REQUIREMENTS FOR SHIPPING SUCCESSFULLY TO FOREIGN CUSTOMERS

Sunday 5/5, Period 6 | 4:00PM–5:00PM | RM 133

Addressing formats differ around the world. Learn the differences and requirements for successful delivery in other countries, including the elements of addresses, their length and placement when written on an envelope or label and how many lines and characters per line are needed.

Merry Law, President, WorldVu, LLC

INFLUENCE OF DOCUMENT MANAGEMENT IN TODAY’S (DIGITAL) MAILROOM

Sunday 5/5, Period 6 | 4:00PM–5:00PM | RM 141

As mail processing operations/centers are called on to expand their role within organizations, how can document management practices be incorporated into the collection of information immediately? Mailrooms need to explore new ways to leverage technology and develop methods to process inbound content as transactions, with the needed metadata for subsequent processing. Developing processes that incorporate technology as soon as possible will drive business logic during the digital transformation of content and assist in creating greater operational efficiencies.

Lant Cotten, National Sales Director, Capture Solutions, ibml

BOOT CAMP FOR MAIL CENTER MANAGERS PART 1

Monday 5/6, Period 7 | 11:00AM–12:00PM | RM 131

In today’s mail center environment, managers face daunting challenges – multiple areas of responsibility, disruptive technologies, and changes in the USPS operations and regulations. The talents and skills that got you to where you are today may not be enough to bring you to the next level. Attend this two part workshop and hear from leading speakers in the industry. In Part One, learn how to effectively navigate the USPS organization and regulations, and mail center management.

Mark Fallon, President, The Berkshire Company | Patrick Ring, Associate Director Mail Services, Boston University

THE RETURNS PROCESS: ENHANCING THE CUSTOMER EXPERIENCE WORKSHOP

Monday 5/6, Period 8 | 1:30PM–2:30PM | RM 131

With the final data of eCommerce sales expecting to exceed a staggering $525 billion in 2018, returns are a critical component to a company’s business model. More than ever, customers’ expectations for a quick and easy returns process has reached an all-time high. This workshop provides an overview of how making the returns process quick, easy and convenient could lead to greater sales and an increased level of customer loyalty. In this highly competitive eCommerce marketplace, returns should be at the forefront of every company. Enhancing the customer experience begins long before the initial transaction. We share how USPS offers a returns option for companies of all sizes. The proven network provides timely and efficient processing to help enhance the customer experience. Participants can also hear first-hand from a PRS partners, and how the shipping and fulfillment companies can help to streamline the last mile process and avoid costly return processing errors through logistics.

Corey Adams, Senior Product Management Specialist, USPS | Colleen Darby, USPS Carrier Manager, Target | Bruce Klein, Senior Product Management Specialists, USPS | Aaron Moore, Director of Operations, One Click | Dr. Ian Stanford, Public Policy Specialist, office of the USPS Inspector General

YOU DO NOT NEED TO BE SUPERVISOR TO BE A LEADER

Monday 5/6, Period 9 | 2:45PM–3:45PM | RM 133

Leadership naturally evolves and leaders grow, independent of title or positions. In this class, we will share the traits that make leaders successful. Attendees will leave with actionable ideas to take back to the workplace.

Mark Fallon, President, The Berkshire Company | Sean Joyce, President, Omega Consultants

ADDING VALUE, SERVICES AND RECOGNITION TO YOUR CAMPUS MAIL CENTER

Monday 5/6, Period 10 | 4:00PM–5:00PM | RM 132

This workshop will offer tactics and strategies to help you think “outside the box” and make your college/university mail center the “go-to” spot on campus. Get real-life examples of tools to use to keep your costs down, offer more services and get ideas on how to move your mail center to the next level of service and value to your customers.

Patrick Ring, Director of Mail, Boston University | Betsy Shortell, Director, Harvard University Mail & Distribution Services, Harvard University

EVOLUTION OF DELIVERY - ACCOUNTABLE ITEM BARCODE TRACKING & INTELLIGENT “SMART” LOCKERS

Tuesday 5/7, Period 11 | 11:00AM–12:00PM | RM 141

The Evolution of Delivery in 2019 has dictated that for virtually all package operations, your tools and systems must include Accountable Item Barcode Tracking. Now more than ever, your operations should also consider the benefits of Intelligent and “Smart” Lockers. In this workshop we will discuss the history, the present day and the future of accountable item tracking. We will explore the use of barcodes, the combination of traditional and RFID uses, analytics, reporting and real-time access to your data. The workshop will also give you a working knowledge of intelligent/smart lockers, and how they are being employed by so many companies, agencies, and the USPS. Learn how the use of text/SMS/e-mail can connect your customers with their accountable items, all while streamlining your internal delivery processes.

Scott Eaton, Regional Manager, Winn Solutions

AN INTEGRATED SUPPLY CHAIN

Tuesday 5/7, Period 13 | 2:45PM–3:45PM | RM 140

With continued developments in Informed Visibility and Informed Delivery, getting the most out of the mail requires an integrated supply chain encompassing content development, mail production, logistics, software support, and transportation. A panel of industry experts covering the entire spectrum of mail related services will discuss the challenge of optimizing the benefits of mail and how that challenge can be met by developing a truly integrated supply chain.

Michael Plunkett, President & CEO, Association for Postal Commerce (PostCom)

AVOIDING ASSESSMENTS WITH SCAN BASED QA

Tuesday 5/7, Period 14 | 4:00PM–5:00PM | RM 141

This session will discuss some of the common causes for Full Service and Seamless Acceptance assessments and how mailers can avoid them through better quality assurance, including scanning barcodes of printed mail pieces, tray tags and pallet placards and matching them back to the Mail.dat files being used to pay postage. Scan based Quality Assurance can identify incorrectly nested and undocumented mail at the earliest stages of production while there is time to do something about it. There are other QA tools readily available to help you spot other assessable mistakes such as incorrect Service Type ID’s (STIDs), invalid or incorrect mail  owner identifiers, labeling list compliance and duplicate barcodes.

Lloyd Moss, VP Product Management and Strategy, Window Book, Inc.| Joe Radgowski, Mailing Systems Specialist, Window Book, Inc.

DELIVERY PARTNER PROGRAM: SCANNING FOR YOUR CUSTOMERS AND YOU

Sunday 5/5, Period 2 | 10:15AM-11:15AM | RM 130

What is the Delivery Partner Program? How does it affect your customers? Who can participate? How does it impact YOU? Learn about the procedures surrounding the Delivery Partner Program and how you can help your customers provide better visibility to their packages and trackable items.

Cindy Venable, Mail & Pakcage Info Systems Specialist Sr., USPS

THE VOICE ASSISTANT: A NEW ADDITION TO THE INBOUND MAIL CENTER?

Sunday 5/5, Period 3 | 11:30AM–12:30PM | RM 133

For years, technology in the inbound mail center as it relates to packages and mail delivery has largely remained unchanged. These services are traditionally staffed by employees who build a wealth of information on things that impact mail and package delivery, such as promotions, staffing changes, desk moves and even employees traveling or working remotely. This localized knowledge can lead to inefficiencies, missed deliveries and worst case, lost mail and packages. Enter the voice assistant! This workshop starts by looking at how consumer-based technologies can be deployed into the enterprise to enhance the deliverability of mail and packages. As the workshop continues, we will investigate use cases for specific technologies such as Voice Assistant, Mixed Reality and next generation messaging.

Steve Cousins, Advanced Services Strategy Manager, CCM & Mail Services, RICOH USA

ADDRESS QUALITY BEST PRACTICES - ONE SIZE DOES NOT FIT ALL

Sunday 5/5, Period 4 | 1:30PM–2:30PM | RM 131

No two businesses are the same. Within a business, not all mailings are the same. They have different priorities in regard to the goals, purposes, needs, restrictions, regulations, and requirements. It makes sense that they may have different “Best Practices” when it comes to Address Quality. In this session we will explore the tools, services, processes and real-life examples around address quality and the best practices on when, where, and how to use them.

Adam Collinson, Director of Research and Development, Grayhair

MAILING OPERATIONS FOR BEGINNERS

Sunday 5/5, Period 5 | 2:45PM–3:45PM | RM 130

New employees may have learned their specific assignment, but do they understand the big picture? This end-to-end guided tour takes attendees through the mail production process, from mail piece design and list selection through address hygiene, data management, and production, concluding with an overview of work share discounts (presort, automation, and destination entry). Presented by two veterans of the mailing industry who will offer real-life examples of both best practices and pitfalls to avoid, the course will provide a foundational understanding for those who are new to the mailing industry and equip them with the basics for further education and professional advancement.

Tom Glassman, Services Engineer, Ricoh USA | Leo Raymond, Owner/Managing Director, Mailers Hub

POSTMARK: DANGER

Monday 5/6, Period 7 | 11:00AM–12:00PM | RM 133

“Postmark: Danger” The chances of receiving a suspicious or dangerous item in the mail at your home or where you work are extremely rare. With the USPS processing 150 billion pieces of mail each year, your chances are literally one in a billion. But what do you do if it does happen like it did last fall? Are you prepared for panic in your workplace? Employees feeling unsafe? Without a response plan, there can be a huge impact on your business or organization. This workshop provides information on how to develop a response plan, how to educate mail center employees handling suspicious mail and general tips on how to improve security for your business and employees. Invite a Postal Inspector to visit your business and review your mail center operations. Their security reviews can pinpoint problems that could lead to mail theft or open the door to other security issues. Learn from the experts to quickly identify potential hazards in the mail, keep employees safe and minimize threats.

David Bowers, Deputy Chief Inspector, US Postal Inspection Service | Maria Kelokates, Deputy Chief Inspector, US Postal Inspection Service

NUTS & BOLTS- THE APPLICATION PROCESS FOR PERIODICALS

Monday 5/6, Period 8 | 1:30PM–2:30PM | RM 140

This workshop will provide an overview of the Periodicals application process. USPS will explain how to apply for Periodicals (including New Launch), circulation and content restrictions, qualifying categories, financial implications and the Product Classification/PCSC roles in the application process. Enhancing the customer experience begins long before the initial transaction. This session will explain the advantages and disadvantages of applying for Periodicals, the challenges around the application process, marking/reporting advertising content and circulation restrictions and circulation growth.

Tonya Dodson, Senior Product Management Specialist, USPS | Steve W Smith, President, SG360 Consulting

SEAMLESS FULFILLMENT: WINNING THE FIGHT FOR THE FRONT DOOR

Monday 5/6, Period 9 | 2:45PM–3:45PM | RM 133

As competition to provide last mile delivery heats up, there is growing interest in new initiatives to create new products and services to help keep package fulfillment in the mailbox. In Europe, the posts have been experimenting with a new type of envelope/package for the small parcel. The vision of such a hybrid Mail Stream has captured the attention of leaders in the mailing community throughout the world. How would such a Parcel vision work? How could it be good for mailers and consumers to make eCommerce fulfillment seamless and swift? Hear from industry leaders on what it means for the future.

Maynard Benjamin, President, Global Envelope Alliance; President, Global Envelope Alliance | Robert Reisner, Director, Guidehouse

CYBER SAFETY STARTS WITH YOU: THE POSTAL SERVICE’S APPROACH TO CULTIVATING SAFE CYBER BEHAVIOR

Monday 5/6, Period 10 | 4:00PM–5:00PM | RM 130

USPS boasts a 450-person team devoted to mitigating cyber risks and responding to cyber threats within the mailing network. However, the volume of cyber risks within an organization is much too large for any single team to handle, which is why it is crucial for the entire workforce to share the responsibility. Employees must continually practice good cyber hygiene to keep the organization safe. In this session, learn what the USPS is doing to develop accessible and effective training that cultivates safe cyber behavior. Explore what you can do to educate your employees on cyber risk and create a culture of vigilance.

Lisa Holman, Deputy Chief Information Security Officer, US Postal Inspection Service

COMMUNICATION IS ABOUT PERSONALITY, NOT GENERATIONAL DIFFERENCES

Tuesday 5/7, Period 11 | 11:00AM–12:00PM | RM 133

Success in communication is based on the understanding of interpersonal dynamics as they relate to the Big Five characteristics of personality. Using these key dimensions of psychological science, this seminar will help you develop a keener sense of self-awareness, so you can capitalize on your understanding of attitudes, behaviors, motivation and accountability.

Sean Joyce, President, Omega Consultants

BOOT CAMP FOR MAIL CENTER MANAGERS PART 2

Tuesday 5/7, Period 11 | 11:00AM–12:00PM | RM 131

In today’s mail center environment, managers face daunting challenges – multiple areas of responsibility, disruptive technologies, and changes in the US Postal Service operations and regulations. The talents and skills that got you to where you are today may not be enough to bring you to the next level. Attend this two part workshop and hear from leading speakers in the industry. In Part Two, you’ll learn mail center management trends and technology, as well as additional focus on Management 101 and professional development.

Mark Fallon, President, The Berkshire Company | Patrick Ring, Associate Director Mail Services, Boston University

LEARN HOW SMART MAIL CENTERS INNOVATE AND IMPLEMENT GAME CHANGING SOLUTIONS

Tuesday 5/7, Period 13 | 2:45PM–3:45PM | RM 132

Learn from a leader and innovator in the area of mail delivery at higher education mail centers and has worked very closely with business partners to come up with innovative technologies to provide the total solution to mail delivery problems. You can remove all traditional mailboxes and replace it with one of a kind smart mail delivery system reducing the square footage required by over 90 percent. The advantages of the smart mailboxes over traditional mailboxes will be covered. Areas covered will include 24/7 access, reduced processing time, elimination of mail delivery errors and manpower savings. At a time when every mail center is challenged with facing the issues of reducing space, cutting costs and personnel issues, this solution addresses these issues while increasing efficiency and customer service.

Don McCarty, Director, Postal and Passport Services, East Tennessee State University

UNDELIVERABLE AS ADDRESSED MAIL PROCESSING METHODS

Wednesday 5/8, Period 15 | 8:00AM–9:00AM | RM 141

Less than 5% of the billions of mailpieces handled by the USPS each year is determined to be Undeliverable as Addressed (UAA). That 5% costs the mailing industry and the USPS time, frustration and many unanswered questions. This session will show you how the USPS identifies, handles and processes UAA Mail.

Kai Fisher, Address Management Support Analyst Sr., USPS

SEAMLESS ACCEPTANCE - WHY IT WORKS FOR YOU

Sunday 5/5, Period 1 | 9:00AM–10:00AM | RM 133

Seamless Acceptance automates the entry and verification of commercial mailings by leveraging electronic documentation, Intelligent Mail barcodes and information collected from handheld sampling devices and mail processing equipment scans. Learn how this program can help move your mail from production to processing through the elimination of manual steps in the acceptance process.

Angela Dyer, Manager Business Mailer Support, USPS

FEDERAL REGISTER NOTICES - THE PROCESS AND RESPONSIBILITIES

Sunday 5/5, Period 3 | 11:30AM–12:30PM | RM 141

The Federal Register Notice serves a prescribed role for comment on a proposed change, response and final ruling. Not all USPS changes or modifications are required to be published in the Federal Register. This session will identify which proposal categories are Federal Register worthy and which are “published” in companion locations. And will ensure you know the compliance responsibilities presented in the notice. We review the comment process to be an efficient and helpful partner in the discussion.

Trista Niswander, Postal Manager, Our Sunday Visitor | Steve W Smith, President, SG360 Consulting

IN THE KNOW: STAY INFORMED WITH POSTAL AND INDUSTRY RESOURCES

Sunday 5/5, Period 4 | 1:30PM–2:30PM | RM 140

The session will focus on how to keep up-to-date with postal changes and industry events. Learn how to use the features of Postal Explorer and PostalPro. In addition, this session will provide insight into other industry resources from association websites and social media sites. Learn how to take advantage of free news feeds from top notch industry publications and blog sources. If you want to keep your company informed with the changing postal world, this is the session to attend.

Erv Drewek, Postal Affairs Sales Manager, Freedom

THE POSTMASTER GENERAL’S MAILERS’ TECHNICAL ADVISORY COMMITTEE (MTAC): UPDATE: WHAT’S ON THE HORIZON?

Sunday 5/5, Period 5 | 2:45PM–3:45PM | RM 132

The Postmaster General’s Mailer’s Technical Advisory Committee (MTAC) is a venue for the United States Postal Service to share technical information with mailers, and to receive their advice and recommendations on matters concerning mail-related products and services. This Committee’s purpose is to enhance customer value and expand the use of these products and services for the mutual benefit of Mailing Industry stakeholders and the USPS. Attend the MTAC Update session to learn more about the progress made by the MTAC Task Teams, User Groups, and Work Groups with the current technology changes and near-term solutions impacting the Mailing Industry.

Bob Schimek, MTAC Vice Chair (2018 – 2019) | Wanda Senne, Postal Affairs Liaison, DHL eCommerce

EVERYTHING IS ADDRESSABLE

Monday 5/6, Period 7 | 11:00AM–12:00PM | RM 141

An address is more than just a physical location. It anchors thousands of data points on people who inhabit or pass through it, places that are at the address and in close proximity, and things such as connected devices, mobile phones, sensors, and beacons. As your customers pursue a connected delivery experience the need to maintain clean and trusted data about your customers increases. In this session, we will speak to best practices with current solutions to connect a location, name, address, email and social information. We will also examine how addressing is evolving so you can prepare for the future.

Amy Metz, Director, Addressing and Enrichment Data, Pitney Bowes | Jeff Stangle, Director of Enterprise Innovation, Pitney Bowes

MANAGE AND PAY FOR USPS SERVICES THROUGH A SINGLE ACCOUNT

Monday 5/6, Period 8 | 1:30PM–2:30PM | RM 135

The U.S. Postal Service is upgrading its payment architecture for enterprise and business customers. The new Enterprise Payment System (EPS) will replace the current product and location centric payment process with a centralized account management system enabling customers to pay and manage their services online using a single account.

William Craig, Business Systems Analyst Principal, USPS

TOP 5 FACTORS INFLUENCING YOUR INTERNATIONAL MAIL DECISIONS

Monday 5/6, Period 9 | 2:45PM–3:45PM | RM 131

In this workshop, attendees have the opportunity to interact with a panel of international mailing experts. Learn best practices and factors that may affect your international mail and what you need to consider and more.

Merry Law, President, WorldVu LLC | Steve W Smith, President, SG360 Consulting

BUSINESS CUSTOMER GATEWAY (BCG) - A NEW LOOK AND FEEL

Monday 5/6, Period 9 | 2:45PM–3:45PM | RM 141

Learn about new Business Customer Gateway features designed to simplify and improve the customer experience. Simplified account management is a key feature along with the enhanced display of mailer quality metrics and PostalOne! information placing key information about your mailings at your fingertips. The Business Customer Gateway refresh improves the usability, presentation, and accessibility to USPS services.

Mike Filipski, Business Systems Analyst Senior, USPS

HOT TOPICS IN ADDRESSING: AN INDUSTRY PERSPECTIVE

Tuesday 5/7, Period 11 | 11:00AM–12:00PM | RM 133

From new Move Update rules to address processes during natural disasters, address quality is never a static topic. In this workshop we will review some of the most noteworthy changes, hottest topics and biggest controversies over the last year. Get a sneak peek into what’s next for the addressing group for the MTAC and the upcoming CASS Cycle O. Bring your addressing challenges for discussion.

Bob Schimek, MTAC Vice Chair (2018 – 2019)

ACCURATE ADDRESS SOLUTIONS

Tuesday 5/7, Period 12 | 1:30PM–2:30PM | RM 130

This workshop will prove beneficial to both the mailing industry and the USPS by ensuring more accurate addressees are captured sooner; thereby, allowing more efficient mail processing and lower operation costs.

Jim Wilson, Director Addressing and Geospatial Technology, USPS

DEVELOPING COST EFFECTIVE MAIL SCREENING PROTOCOLS

Tuesday 5/7, Period 12 | 1:30PM–2:30PM | RM 133

An open discussion on the changing scope of mail-borne threats and how technology blends with skilled human resources to provide cost effective mail and parcel screening and security countermeasures. The discussion will be facilitated by the nation’s leading expert on the development and implementation of process-based  mail screening protocols and will cover techniques used in the development of effective mail screening processes regardless of the level of technology available to the facility.

Marshal James, Director, JGW Group

WHEN DIRTY DATA GETS YOU DOWN: GARBAGE IN = GARBAGE OUT

Tuesday 5/7, Period 14 | 4:00PM–5:00PM | RM 130

Dirty data: unless it is from your client (or IT department) who swears it is the best data you have ever seen, practically perfect in every way, then what? Come take a tour of the inner city of addressing. From entry errors to questionable queries to droves of duplicates, be introduced to the bad records that ruin good data. Learn proactive ways to avoid creating these issues and best practices for dealing with the ones that make it through. CASS, DPV and the dreaded triangle of address hygiene will not be discussed, we promise. Get ready for some fun as we get that dirty data clean!

Kristi Kanitz, General Manager Chair, Flagship Software, Ltd.

2D BARCODES: MORE THAN JUST A PATTERN

Wednesday 5/8, Period 15 | 8:00AM–9:00AM | RM 130

A 2D Barcode is more than just a pattern on mailpiece. It’s a collection of embedded data points that can help mailers improve the value of their mail. At the insertion process it can be used to ensure the integrity or piece count of each individual mail piece but have you ever thought of the ways to enhance the value of your 2D barcode during the commingling process? 2D barcodes are unique to every mailer, mailstream or individual print job. This flexibility provides the opportunity to leverage the 2D barcode data to capture information to help make your business more successful. By combining that data with Intelligent Mail Barcode data, mailers have a complete picture of that mailpiece. Captured data can be used to allocate job costs, track an individual mailpiece or close the loop on proof of delivery; the possibilities are endless.

Paula Stoskopf, Product Management, Pitney Bowes | Christopher Thompson, Sr. Manager, Postal Strategist, Shutterfly, Inc.

USPS SPECIAL SERVICES: ADDING VALUE TO LETTERS, FLATS, AND PACKAGES

Wednesday 5/8, Period 15 | 8:00AM–9:00AM | RM 133

How adding certain Extra Services to your mail can increase its value to you and your customer! Understand how customers can effectively use Extra Services like Certified, Restricted Delivery, Electronic Return Receipt, Certificates of Mailing etc. to add value to their mailings, increase effectiveness, and protect themselves and their customers. How using services such as Premium Forwarding Service Commercial can play a significant role in continuity of operations after an emergency.

Dale Kennedy, Manager, Product management Special Services, USPS

PUSHING THE ENVELOPE: WHY MAIL WORKS
2019 Workshops – 2020 Workshops coming soon.

INCREASE YOUR ROI WITH AR: HANDS ON EXPERIENCE

Sunday 5/5, Period 1 | 9:00AM–10:00AM | RM 140

Come find out how to best use AR to increase your response rates and ROI.  Also, get a hands-on demo of creating your own AR Campaign with an innovative and exciting AR company. 

Josen Punnose, Innovation & Product Development Specialist, USPS | Muyesser Taqi-Eddin, Marketing Director, Augmania

WILDS: THE FUTURE OF BLOCKCHAIN IN TRADE AND LOGISTICS

Sunday 5/5, Period 2 | 10:15AM–11:15AM | RM 134

Managing today’s logistics supply chains is extraordinarily complex. Ensuring the efficient flow of goods, data, and payments across multiple locations still requires lengthy paper trails, various intermediaries and many manual processes. This makes it difficult to manage critical information such as the origin and status of shipments, causing frictions in global trade. Blockchain technology promises to reduce these frictions through greater process digitization, automation, traceability and transparency. Come join our panelists who will share insights on the unique attributes of Blockchain, its impact on our industry, and how it will transform global logistics.

Beth Fluto, Director of Web Services, Optimo | Wendy Henry, Senior Manager, Deloitte | Lauren Lee, Blockchain Lead, USPS | Harry Whitehouse, Chief Innovation Officer, International Bridge

POWER OF VISUALIZATION AND DATA STORIES

Sunday 5/5, Period 4 | 1:30PM–2:30PM | RM 135

Data visualization has been part of understanding our world since the first maps were drawn. The maps told the story of the cartographer’s understanding of their world through the data they collected in an illustrative way. Today the stories our data can tell us are innumerable, but the story is only as good as the medium and the storyteller. We can either continue to rely on our slow interpretation of thousands of rows of numbers on a traditional report or use our innate human ability to quickly find patterns in what we see. Data visualization helps to boil down complex ideas into simple, actionable views that can be both beautiful and highly informative. Here, we will give an overview of why you should use visualizations to tell your data stories and why you need the speed to action it provides.

Thad Wellington, Product Manager, Grayhair Software

2019 USPS MAILING PROMOTIONS

Sunday 5/5, Period 5 | 2:45PM–3:45PM | RM 133

Hear about the three promotions currently underway and three upcoming promotions that allow mailers to obtain an upfront postage discount on mailpieces that integrate technology or innovative print techniques.

Krista Becker, Manager New Solutions, USPS | Jeff Tackes, Manager, Mail Innovation, USPS

HOW HAS POLITICAL MAIL BECOME MORE DYNAMIC AND WHY IT'S A BIG OPPORTUNITY IN 2020

Monday 5/6, Period 7 | 11:00AM–12:00PM | RM 142

Political advertisers spent $5.25 billion on the 2018 midterm election, 17% more than 2016. And that number is expected to skyrocket as we head into the 2020 election cycle. What does this mean for you? Growth opportunity. In this session, we’ll dive into the promise of “new mail” in the political arena; how it can drive action across the voter journey fueled by tech innovations such as automation, CRM, Informed Delivery, and Informed Visibility; and why political mail is the real winner when it comes to converting voters.  While campaigns continue to spend on digital ads, they’re having a harder time converting due to oversaturation.  Also, the state of politics has led to a lack of trust in media, creating voter desire for a physical, direct, and conversational medium they can trust.  Political mail connects and resonates in ways that digital mediums simply can’t even with digital natives like Millennials and GenZers.  Don’t miss this opportunity to learn how you can turn “new mail” into growth by partnering with campaign managers in the 2020 election cycle.

Don Nichols, National Lead, Political & Mailing Services, USPS | Tracey Sutherland, Strategy Director, McCann Worldgroup

HOT TOPICS FOR MAIL OWNERS

Monday 5/6, Period 9 | 2:45PM–3:45PM | RM 140

The Mail Owners Workshop is a panel discussion for and by mail owners. With industry leaders from AT&T, Bank of America, Progressive and more, our panel will cover hot topics impacting mail owners today. Plus we will have a robust Q&A with the audience to see what is on your mind and help you with your questions. Topics will include how programs like Informed Delivery, Green and Secure Destruction, Informed Visibility, Seamless Acceptance, Move Update and much more are utilized by mail owners. Plus we will provide ideas and suggestions to help you as a mail owner an opportunity for you to engage with industry associations.

David Marinelli, Process Consultant, Postal Affairs Liaison, Progressive Insurance | Mike Tate, SVP, Enterprise Postal Strategy, Bank of America

EMERGING TECHNOLOGIES IN THE MAIL

Monday 5/6, Period 10 | 4:00PM–5:00PM | RM 131

This session will provide a review of the latest emerging technologies and how they might be applied to a printed mail piece in the future to help drive engagement and response rates. We will present concepts to inspire marketers and mailers about the ways in which we may leverage the printed piece to bridge between the physical and digital, and realize all the benefits through the capabilities of mail and the convergence of paper and pixels. Also, learn what direct mail could look like beyond the year 2020. Determine what you can do now to be ready for the future.

Ted Mann, CEO, Slyce | Vicki Stephen, Director, Mail Services, USPS

PUTTING THE DATA INTO DATA-DRIVEN DIRECT MARKETING

Tuesday 5/7, Period 12 | 1:30PM–2:30PM | RM 133

Data is a powerful tool to help businesses make important marketing decisions, and many companies don’t know where to start with data or are seeking fresh new opportunities. This workshop will show you how to get started – with some simple methods to understand how to use data to drive you next direct mail campaign. We’ll share actual examples of how businesses have used data to change their mailing programs. Mail smarter and improve their ROI. Learn about internal and external data sources and how they can help you jump-start into smarter Data Driven Direct Mail.

Gary Seitz, EVP, CTRAC Direct

SECRETS FROM THE NEXT GENERATION CAMPAIGN AWARD WINNERS

Tuesday 5/7, Period 13 | 2:45PM–3:45PM | RM 134

Join VP of Product Innovation Gary Reblin as he talks to this year’s finalists about the secrets to successful Informed Delivery campaigns, and announces this year’s Grand Champion winner.

Gary Reblin, Vice President Product Innovation, USPS | Kriti Vichare, Director Innovation, USPS

TIMING IS EVERYTHING: HOW MARKETING MAIL CAN DELIVER CUSTOMERS AT LIGHT SPEED

Tuesday 5/7, Period 13 | 2:45PM–3:45PM | RM 133

Marketing Mail has proven itself to be a valuable component of any multichannel campaign. However, it’s often difficult to execute concurrently with digital, mobile and social media channels. How can marketers ensure that mailing will be targeted to the right prospects at the right time to be effective? How can mail service providers ensure that mailings are perfectly choreographed with other touch points (ie call centers) for time sensitive campaigns? Getting it right could mean the difference between conversion and confusion. Attend this session and learn how companies are effectively leveraging marketing mail with digital channels & analytics to improve retention, response rates, and conversion and grow beyond their mailing list. Discussion will focus on relevant topics such as message targeting, optimizing spend, tracking and measuring response across channels, and leveraging additional response channels such as USPS Informed Delivery. Gain insights on best practices for executing successful campaigns that drive more value from your mailings.

Nat Cooper, Principal Consultant, Marketing Location Analytics and Data Team, Pitney Bowes Global Services | Anik Jain, Product Manager, Direct Mail Solutions, Pitney Bowes Presort Services

EMBRACING THE “WEIRD AND WONDERFUL” POSSIBILITIES OF MAIL TO DRIVE OMNICHANNEL SUCCESS

Tuesday 5/7, Period 14 | 4:00PM–5:00PM | RM 140

With consumers exposed to thousands of ads each  day, direct mail is proving effective at cutting through  the clutter to play a starring role in omnichannel campaigns designed to acquire new customers. Presenting a unified, personalized message that starts with print and seamlessly integrates across digital platforms and devices requires the right data, a sound strategy, and eye-catching creative. Combining the insights that strategists provide with the artistic perspective of a creative director, this session will explore the weird and wonderful possibilities that direct mail provides for creating new customers by captivating your audience’s attention, driving response across channels, and improving your return on marketing investment.

Mike Dietz, Executive Creative Director, IWCO Direct | Debora Haskel, VP Marketing & Corporate Communications, IWCO Direct

GIVE THEM WHAT THEY’RE ASKING FOR: WHAT MARKETERS WANT FROM MAIL

Sunday 5/5, Period 2 | 10:15AM–11:15AM | RM 131

Marketers and advertisers are looking for channels that offer flexibility, ease of use, high return on investment, and measurability, especially when compared to the multitude of digital channels that are available. Mail can be all of these things, but marketers are often not aware of the tools that can make direct mail a valuable channel. We’ll review the characteristics that marketers are looking for in their channels, how direct mail meets those needs, and how to show marketers that direct mail delivers the value proposition they are looking for.

Emily Carr, Specialist Leader, Deloitte Consulting | RJ Krawiec, Principal, Deloitte Consulting | Eric Uhlir, Senior Manager, Deloitte Consulting

FINDING YOUR BEST PROSPECTS USING LISTS, LOOK-ALIKE MODELS, LOCATION DATA, AND BEHAVIORAL TARGETING

Sunday 5/5, Period 3 | 11:30AM–12:30PM | RM 134

New marketing technology and all sorts of data have made this the golden age of audience targeting. Direct Mail response rates are increasing year after year. Prospects can now be targeted based on their demographics, their real-world behavior and their online behavior. Hear from audience experts how to identify prospects that are like your best current customers and reach them both offline and online.

Chris DeMartine, Founding Partner, ProgrammaticB2B | Stacy Griggs, CEO, El Toro | Ajay Gupta, CEO, Strista | Sheldon Smith, CEO, Twenty-Ten | Ray Van Iterson, Manager of Innovation and Product Development, USPS

QUANTIFYING THE VALUE OF MAIL IN AN OMNI-CHANNEL MARKETPLACE

Sunday 5/5, Period 4 | 1:30PM–2:30PM | RM 141

Please join us to discuss the drivers of marketing for the decision makers that choose the marketing spend, the CMO. What are their challenges and why do we have to ensure that, when we communicate with the CMO, we use their language, which is the overall ROI. Related to this, many of us have seen the studies that reflect the value that physical mail has over its digital counterpart. We’ll discuss the potential value of mail to the overall marketing strategy.

Nat Cooper, Principal Consultant, Marketing Location Analytics and Data Team, Pitney Bowes | Greta Wilson, Vice President, Brand Strategy and Transactional Marketing, Pitney Bowes

WHY PRINT IS STILL AN IMPORTANT COMMUNICATION TOOL

Sunday 5/5, Period 6 | 4:00PM–5:00PM | RM 130

For 15-20 years we’ve heard the prediction that print is dead, but the reality is – it is not going away any time soon. In fact, direct mail marketing pieces are on the rise and electronic delivery adoption rates for certain communications have flattened. This presentation will discuss why print is still an important communication channel – whether it is for marketing purposes or transactional mail – and how print is a critical part of an overall omnichannel communications strategy. Bottom line? Consumers still open and read their mail; however the trick is to grab their attention and increase engagement with your brand. Topics to be covered will include how to use print to drive consumers to digital channels as well as how to utilize the latest innovations of the USPS such as Informed Delivery and Informed Visibility to your advantage by increasing customer engagement and improving the overall customer experience.

Gina Ferrara, Senior Analyst, Madison Advisors

MAKING MARKETING MAIL WORK FOR YOU

Monday 5/6, Period 8 | 1:30PM–2:30PM | RM 142

Attend this workshop to learn about USPS Marketing Mail and how to choose the product that is best for your business purpose. Whether you mail catalogs, donation requests, or other customer communication, you will find this workshop useful to determine what works best for your business. Additionally, this session will review market trends and research findings that help you extract the greatest value from your mail.

Verdonna Hudson, Principal Product Management Specialist, USPS | Tony Jones, Vice President Creative Director, McCann Worldgroup

DIGGING FOR DIAMONDS...HOW TO UNLOCK HIDDEN GEMS IN YOUR DATA

Monday 5/6, Period 10 | 4:00PM–5:00PM | RM 141

An effective mail campaign doesn’t start when the ink hits the paper – it starts with the quality of the data. Data can be like a diamond in the rough; apply the

right adjustments here and there and its’ value and effectiveness goes up tremendously. Of course, address cleansing and presorting are critical components to any mail campaign, but stopping there undermines the real potential in your data. That’s why repeatable and high quality data hygiene that goes beyond standard cleansing is critical to optimizing data in ways that produce successful campaigns time and time again.

Gina Greco, Manager of Data Services, CTRAC Direct / Midwest Direct | Tony Mass, Principal Consultant, Firstlogic Solutions, LLC

11 TIPS FOR MORE EFFECTIVE DIRECT MAIL

Tuesday 5/7, Period 11 | 11:00AM–12:00PM | RM 135

Marketers are renewing their interest in direct mail as consumers suffer from email fatigue. Applying strategies such as precise targeting, customized offers, and personalized communications, marketers are leveraging direct mail’s ability to convert. Mail continues to outpace digital alternatives in this regard. Though direct mail use is resurging, sending the same old postcards to the same old list won’t cut it anymore. To take advantage of the medium, marketers must combine their new data-crunching and content-generation tools with creative design and innovative presentation. This workshop will cover tips for getting consumer attention, encouraging recipients to open their mail, and enticing them to take action.

Kristen McKiernan, President, AccuZIP Inc.

8 INTEGRATION TECHNOLOGIES TO SEAMLESSLY TRACK DIRECT MAIL EFFECTIVENESS AND ENHANCE RESULTS

Tuesday 5/7, Period 12 | 1:30PM–2:30PM | RM 140

The major buzz in the direct mail industry is that you need to integrate. Sure, we all understand the concept of utilizing several marketing channels to achieve the best results. What are the best technologies to use in conjunction with direct mail? How can you prove attribution specifically from direct mail? And most importantly, with all of the growing technology options, which are the most complimentary to a direct mail campaign and will help to boost the overall results and return on investment? Come to this workshop to learn about the 8 technologies that need to be integrated with direct mail in order to seamlessly track the effectiveness of the direct mail campaign while enhancing the overall results by an average of 53%.

Erica Switzer, VP, DirectMail2.0

HOW DIRECT MAIL CAN RAISE $1.5 BILLION FOR YOU AND YOUR ORGANIZATION

Tuesday 5/7, Period 13 | 2:45PM–3:45PM | RM 141

In this advanced session, you will learn how personalized letters, cards, magazines, newsletters, acknowledgments, confirmations, acquisition packages, and other mailable collateral can generate significant revenue and operational support through the power of direct mail. Using actual strategies and tactics, this session will show you step-by-step how you can gain significant growth, enlarge your file, and receive the stellar ROI that you deserve. In an age when online is the rage, direct mail when properly applied can, will, and does outperform digital platforms.

Paul Bigham, President, Bigham Agency

EMERGING TECHNOLOGIES - WHY SHOULD YOU CARE?

Tuesday 5/7, Period 14 | 4:00PM–5:00PM | RM 132

This workshop will provide a review of emerging technologies and how they can be applied to print mail pieces in the future to help drive engagement and response rates. Come and learn how to leverage the gap between the physical and digital world and realize the benefits through its capabilities.

David Day, Sr. Architect and Engineer, Solimar Systems, Inc

GOING WHERE THE MONEY IS–SELLING DIRECT MAIL TO DIGITAL BUYERS

Wednesday 5/8, Period 15 | 8:00AM–9:00AM | RM 134

With digital marketing budgets growing at double digits and traditional marketing budgets flat, selling to digital buyers is key to meeting growth targets. Learn from digital buyers what they are looking for, and how to position Direct Mail to meet their needs. Direct Mail response rates are 6 times that of any digital channel. Learn how to use SMS Text, cell phone cameras, and Informed Delivery to drive your prospects to your digital experiences.

Dennis Nicoski, VP of Sales (A), USPS – Panel Moderator |
Lewis Gersh, Chief Stamp Licker, Pebble Post | Dennis Kelly, CEO, Postalytics | Manushika Yapa, Head of Partner Operations, Lob

FIRST-CLASS MAIL – THE PERSONAL TOUCH

Sunday 5/5, Period 2 | 10:15AM–11:15AM | RM 133

First-Class Mail is the most personal communications method for you to use with your customers. Find out best practices that not only leverage your mail budget but make bills and statements an effective customer engagement tool. This session will review latest trends and research findings that help your company make the most of this mail. Also, learn how recent price changes make mailing bills and statements more affordable.

Pat McGrew, Senior Director, Info Trends Production Software and Services | Elke Reuning-Elliott, Director, Product Management Mailing Services, USPS

MARKETING MAIL & SHIPPING TRENDS – TODAY AND TOMORROW

Sunday 5/5, Period 2 | 10:15AM–11:15AM | RM 141

E-commerce continues to be one of the fastest growing segments in the worldwide economy. As the industry has grown, consumer expectations and shopping behaviors have swiftly evolved. The share of e-commerce shopping through smartphones has nearly doubled in the past two years, free shipping on high-value items has become more common, and more and more packages are delivered directly to one’s home. As this landscape changes, explore what major innovations are occurring in the shipping space both domestically and internationally. How will the major carriers keep up? Marketing Mail plays an important role in advertising and serves as a catalyst in generating sales that create package shipments. In this session you’ll also get an in-depth look at what drives consumer engagement with mail and what businesses are doing to meet those expectations.  What’s driving business and consumer satisfaction with Mail and how the Omni-Channel advertising model is working and where. Research shows that direct mial, when used in combination with digital, drives consumer-purchasing behavior.

Markes Lucius, Manager, Market Research and Insights, USPS | Doug Wiggins, Market Insights Consultant, Sr., USPS

HOW TO MAKE TECHNOLOGY WORK FOR YOUR DIRECT MAIL

Sunday 5/5, Period 5 | 2:45PM–3:45PM | RM 140

This course will offer insights to the “How” to build the technologies that will make your direct mail explode with responses that will increase your ROI. Technologies covered will be Variable Data Print, Augmented Reality, and QR codes. We will start with a brief discussion on “Why Print”. We will discuss in detail how to secure your data and your web presence to comply with the guidelines developed by the National Institute of Standards and Technology. As Marketers increase their usage of customer data to build more responsive Direct Mail, they need to know how to protect that data. This session will offer a top ten list of actions every SMB should take to protect their data.

Brandon Bulldis, Chief Technologist, World Wide Technology | David Mastervich, Client Executive, World Wide Technology

DATA DRIVEN: THE KEY ATTRIBUTE THAT MAKES MAIL A VIABLE MARKETING CHANNEL

Sunday 5/5, Period 6 | 4:00PM–5:00PM | RM 135

Not all marketing channels are created equal  — costs, response rates, reach, and ability to segment varies. This workshop will promote and discuss the key attribute that makes mail a viable marketing channel.

Stephen Grech, Sr. Direct Marketing Executive, Major Accounts / National, USPS | Lucie Jameson, AD Direct Mail Marketing Programs, The Hartford

WHY DIRECT MAIL STILL WORKS

Monday 5/6, Period 8 | 1:30PM-2:30PM | RM 132

The largest living generation, millennials were born and raised in the digital age. However, this does not mean they are “digital addicts, and the impact of “digital fatigue” is very real. Direct mail is proven to work with millennials, and recent studies have shown that 90 percent of millennials surveyed find direct mail trustworthy. Moreover, 92 percent of those surveyed shared that mail influenced their purchasing decision. It’s time for savvy marketers to understand mail and millennials, and how to market to this important demographic. In this workshop, you’ll learn:

  • -The importance of personalized messaging
  • -How to keep up with millennials on the move
  • -How to leverage multichannel marketing to improve response rates with millennials

Chris Lien, President, BCC Software

DELIVERING THE RIGHT MESSAGE TO THE RIGHT AUDIENCE AT THE RIGHT TIME–AUTOMATICALLY

Monday 5/6, Period 9 | 2:45PM–3:45PM | RM 134

If you could put a personalized message in the mail within 24 hours of an event, would you do it? Triggered direct mail can send a message to people who visit your website, or visit a competitor’s store, or sign up for your service, or earn elite loyalty status, or who doesn’t read your emails – all without you doing a thing. 

Tom Gibbons, Cofounder and VP of R&D, Pebble Post | Greg Hewitt, Director of Demand Generation and ABM, Emplify | Eva Jackson, Marketing Manager, Demand Generation, PFL | Michael McCarthy, CEO, Inkit | Ray Van Iterson, Manager of Innovation and Product Development, USPS

BEAT THE COMPETITION WITH BETTER DIRECT MAIL DATA

Monday 5/6, Period 10 | 4:00PM–5:00PM | RM 140

In an increasingly tech-savvy world, customer expectations are higher than ever. Marketers who wish to attract and engage these customers must rely on customer data. Learn to identify and use the many types of data available, leverage third-party data to achieve better marketing results, and discover breakout data solutions to give you a competitive edge.

Nate Petel, EVP Sales & Service, AccuData Integrated Marketing

WHAT IS SO NEW AND DYNAMIC ABOUT DIRECT MAIL?

Tuesday 5/7, Period 12 | 1:30PM–2:30PM | RM 134

For marketers, getting people to act on their message is their top priority. While they have more channels and tools than ever before, it’s still as hard as ever to drive conversion. Luckily, new innovations have added digital intelligence to mail’s inherent magic, giving mail a dynamic and powerful digital/physical combination that drives action. This makes mail an indispensable tool to driving action across the customer journey, moving people from one stage to the next. Attend this session to learn about the dynamism of mail, and how to take advantage of mail innovations like Programmatic Mail, Informed Delivery, and Informed Visibility to turn each interaction with people into action. 

Chris Cotter, Associate Director of Strategy, McCann Worldgroup | Kara Gera, SVP Strategy Director, McCann Worldgroup

B2B ADVERTISING - CUTTING THROUGH THE CLUTTER

Tuesday 5/7, Period 11 | 11:00AM–12:00PM | RM 134

Email boxes are overflowing, display ads are ignored, webinars are undersubscribed – How do you connect with prospects anymore? Hear from our panel how packages with personalized gifts and letters with the recipient’s picture on them get opened, and how hard copy thank you notes get read.

Brad Beutler, Director of Marketing, Sigstr | Paul Blaylock, CEO, Enthusem | Jim Lurie, Partner, o2kl | Stacy Monahan, VP Marketing, Zelis Health Care | Ray Van Iterson, Manager of Innovation and Product Development, USPS | Braydon Young, Head of Growth and CoFounder, Sendoso

MAIL JUST WORKS: LEARN WHY AND HOW IT REMAINS RELEVANT

Tuesday 5/7, Period 13 | 2:45PM–3:45PM | RM 136

In this workshop, the attendee will learn why mail still works today. The presentation will support this theory with documented statistics and industry experiences of the presenter. It will go a step further and present information about how mail works to drive responses and generate ROI when used by itself and in conjunction with other media channels (E-mail, Social media, etc.) to supplement it effectively. Finally, throughout the session, attendees will gain insight into working with their internal partners to “sell” mail effectively and strategically to drive print and other core functions they also manage.

Scott Holton, Vice President, Strategic Sourcing, Enterprise Supply Chain, Citibank | Mark Rheaume, Solutions Design Architect, Exela Enterprise Solutions

THE EVOLUTION OF DELIVERY: FROM MAILBOX TO MAIL “INBOX”
2019 Workshops – 2020 Workshops coming soon.

INFORMED DELIVERY: HOW TO CONDUCT INTERACTIVE CAMPAIGNS

Sunday 5/5, Period 3 | 11:30AM–12:30PM | RM 135

USPS’ Mailer Campaign Portal allows mailers to easily upload digital content to conduct an Informed Delivery interactive campaign. This workshop will cover how to initiate interactive campaigns, view campaign data and results, upload and store digital media, and more, using the Portal.

Robert Dixon, Director, Product Technology Innovation, USPS

INFORMED DELIVERY WORKS FOR MARKETERS

Monday 5/6, Period 7 | 11:00AM–12:00PM | RM 132

Daily advances in digital technology mean that marketing strategies must keep evolving to stay ahead of the curve. This workshop will introduce Informed Delivery as a part of an effective omni-channel marketing strategy and will demonstrate how marketers can leverage the feature’s unique blend of digital and print to connect with consumers in innovative ways.

Robert Dixon, Director, Product Technology Innovation, USPS

INFORMED DELIVERY: USING AND UNDERSTANDING DATA

Monday 5/6, Period 9 | 2:45PM–3:45PM | RM 130

It’s all about the numbers, and Informed Delivery offers a lot of them. This workshop will explore the robust data that Informed Delivery provides, bringing data elements, timing, and potential use cases to life.

Carrie Bornitz, Product Development Specialist Sr., Alliances and Partnerships, USPS

THE STRATEGY AND TACTICS OF A WINNING INFORMED DELIVERY CAMPAIGN - CREATING AND MEASURING SUCCESS

Sunday 5/5, Period 3 | 11:30AM–12:30PM | RM 132

Informed Delivery gives mailers the opportunity to make their mail more effective by reaching their prospects more than once. The delivery of an informed Delivery ad can boost response and interest, as well as give prospects another avenue of response. This workshop will discuss the strategy and tactics of setting up an Informed Delivery campaign. How and why to create special web links, customized web landing pages, and how to use a unique URL for each piece to personalize the message. There will also be a discussion on how to measure meaningful response far beyond visits and click-through rates. Attendees will leave this workshop with all the tools they need to create their own campaign both within ID and online, and how to measure and optimize results.

David Lewis, President, Snailworks

INFORMED DELIVERY AND COMMINGLING: HOW TO MAKE EVERYTHING WORK AS INTENDED

Tuesday 5/7, Period 11 | 11:00AM–12:00PM | RM 140

This session will discuss how Informed Delivery interactive campaigns have helped many customers of all sizes and across many verticals. This session will share best practices, lessons learned, and tips to enable you to optimize your participation in Informed Delivery when you use or are considering using a Commingler.

Steve Krejcik, Director of Strategic Operations Development, Pitney Bowes Presort Services | Elizabeth Trumbull, Pitney Bowes

USING INFORMED DELIVERY TO ENHANCE YOUR NEXT OMNICHANNEL CAMPAIGN

Sunday 5/5, Period 4 | 1:30PM–2:30PM | RM 133

When it comes to Informed Delivery (ID), marketers are likely to have questions. What does it take to manage a successful ID campaign at scale? What’s the best way to incorporate ID into a larger omnichannel marketing campaign? How can Dynamic Content Management and PostalOne! tools help you manage these complex campaigns? What quality control checks do you need in place to ensure your ID messaging is aligned with your direct mail offers and goes to the right recipient? And how do you measure success? Get the answers to these questions and more as we discuss what you need to manage complex one-to-one ID campaigns to ensure your marketing success.

Bob Rosser, Director, Postal Affairs, IWCO Direct | Kurt Ruppel, Director Postal Policy and Marketing Communications, IWCO Direct

INFORMED DELIVERY: ADVANCED CAMPAIGN CREATION VIA POSTALONE!

Tuesday 5/7, Period 13 | 2:45PM–3:45PM | RM 130

Take interactive campaigns to the next level using PostalOne! Electronic Documentation (eDocs), which make advanced campaign creation possible. This workshop will cover the “how to” of Informed Delivery interactive campaign creation via PostalOne!

Carrie Bornitz, Product Development Specialist Sr., Alliances and Partnerships, USPS