April 26-29, 2020 | Orlando World Center Marriott | Orlando, FL

Education Tracks & Workshops

ECOMMERCE: STEPS TO SHIPPING SUCCESS

ANYONE CAN BUILD A LOCKER: THE REALITIES, APPLICATIONS AND BENEFITS OF SMART LOCKERS

Smart Lockers have revolutionized the package and mail delivery paradigms. They truly are at the leading edge of the eCommerce explosion that is growing at over 17% annually which is amazing. More amazing is that it is projected to continue or exceed this growth rate for the foreseeable future! This session will show how Smart Lockers change the traditional mail and package delivery paradigms. It is not about the hardware anymore! Mobile workforces, “hoteling”, demand for 24-hour service and availability and other changes that are driving businesses away from the traditional mail/package delivery at the cubicle models. In this session, the presenters will share real life examples and experiences of how to optimize this change. Beth Bodner, Ricoh USA Mark Rheame, Ricoh USA

EVOLUTION OF AN INDUSTRY: BEST PRACTICES FOR DIRECT TO CUSTOMER BUSINESSES AND THEIR SHIPPING NEEDS

Shipping and fulfillment are hard. Learn from real entrepreneurs with high growth Direct to Customer (DTC) businesses and how they manage today and more importantly, what they need from the market to operate more efficiently. Take a deep dive into DTC business case studies and their needs from start to scale with a special focus on how to make fulfillment seamless and transparent. Shipping and fulfillment get more complex due to rapid growth, multiple sales channels and delivery promises. Learn about the strategies that DTC businesses use to make an impact and grow rapidly, and explore new opportunities to meet customer expectations. The DTC has instigated a dramatic shift in the evolution of commerce, join us to review what has to be true to win in shipping and fulfillment for DTC brands.

Erik Galas, Shopify

INNOVATIVE INTERNATIONAL DISTRIBUTION STRATEGIES TO CONTROL COSTS & GENERATE GROWTH

In this session, we will identify various ways to cost effectively distribute globally and expand your business reach into international markets. Learn how to implement low cost shipping options that maintain high service levels and choices in international shipping and delivery. We will examine how to optimize the USPS’ international supply chain solutions as well as explore alternatives with the USPS’ Qualified Postal Wholesalers. We will also cover the nuances of international shipping with duties and taxes prepaid or collected at destination and how that affects your distribution choices.

Tim Sailor, Navigo Consulting Group

LEVERAGING USPS SHIPPING TECHNOLOGY IN THE PRE-PURCHASE AND POST-PURCHASE EXPERIENCE

Shipping is no longer confined to just fulfillment. Instead, it is an integral part of your customer’s pre-purchase decision making and post-purchase satisfaction. In this information-driven economy, USPS data and technology can help in both the acquisition and retention of customers. This business-oriented session will provide an overview of the tools and technology that USPS offers to help enhance your customer experience and differentiate your brand in a crowded eCommerce environment including Web Tools, Label Broker, pricing, time-in-transit, tracking and returns.

Peter Klausner, USPS

THE CHANGING LANDSCAPE OF ORDER FULFILLMENT

Large retailers and third-party logistics providers (3PLs) are moving their warehouses closer to their customers. USPS is responding to this changing landscape. We’ll talk about products that support the new shipping ecosystem and products that help save on postage when shipping across the country.

Denis Baranov, USPS

DON’T BE STUCK AT THE BACK OF THE LINE: A NEW GLOBAL EMPHASIS ON CROSS BORDER SECURITY THROUGH ADVANCE ELECTRONIC DATA (AED) IS CHANGING THE FACE OF GLOBAL FULFILLMENT

This session will feature current U.S. Customs officials and cross-border shipping experts from the public and private sectors. Discover what the industry is doing today to meet the Advanced Electronic Data (AED) requirements and how to stay on top of the latest technologies that are adding speed of transit to global shipping. Anyone who depends upon product entering or leaving the U.S. will want to attend this valuable workshop.

Shoshana Grove, World Customs Organization
Lexie Branson, US Chamber of Commerce
Rebecca Dye, Federal Maritime Commission
Laurie Dempsey, US Customs and Border Protection
Ana Hinojosa, World Customs Organization

HEADWIND OR TAILWIND? HOW THE FAST PACE OF CHANGE IN GLOBAL TRADE, TECHNOLOGY AND TREATIES CAN BENEFIT OR BUST YOUR CROSS-BORDER eCOMMERCE STRATEGY

Cross-border eCommerce presents a huge opportunity for volume and revenue growth. Learn about new approaches to pre-clearance that reduce the amount of transit time consumed by the clearance process. Also, learn tips to deal with the uncertainty associated with cross-border delivery, by carefully assessing the character of the merchandise being shipped – before the shipment leaves the warehouse. If reducing cost and improving the speed and reliability of transit times for your cross-border packages is of interest to your company, you don’t want to miss this panel. Your eyes will be opened to new and unexpected insights.

Miles Shepard, EasyShip
Timothy Trainer, Global Intellectual Property Strategy Center
John Warr, International Bridge
Augustin Ceyrac, EasyShip
Kate Muth, IMAG

LATEST AND GREATEST IMPROVEMENTS IN THE USPS PACKAGE DELIVERY NETWORK

This session will discuss the Package Platform and the future of the Electronic Verification System (eVS). Learn how eVS will be retired and existing shippers will be migrated to the Package Platform program. Shippers will have the ability to enroll in the Package Platform and postage will be paid through an Enterprise Payment Account. Also, learn how Informed Delivery will now leverage marketers and give you the opportunity to attach a digital add-on message to select mailpieces and packages to better serve your customers. This session will offer a high-level summary of these key technology advances by the USPS professionals who manage them.

Tiberiu Motoc, USPS
Vicky Bosch, USPS
Marc McCrery, USPS

MAIL AND PACKAGES IN AN ERA OF CROSS-BORDER eCOMMERCE

The eCommerce market is growing in both domestic and cross-border markets. While the cross-border postal ecosystem was designed decades ago to facilitate mail among countries, the future will involve an increasing volume of parcels. For all participants, there are multiple implications in terms of services/offerings, processes, technology, and customer management. This session will focus on several key implications: – Rise of the Recipients; heightened importance of managing the entire parcel journey – Differentiating via Delivery; implications of a world with fewer “stores” and limited opportunities to connect with customers – Better Service via Self-Service; customer experience-oriented DIY solutions – All About the Information; transformation from focus on moving physical items to also managing the information, including predicting future events – Changing Roles of Employees; assisting customers in more complex transactions and technology-enhanced processes.

Kara Shuler, Deloitte Consulting
Richard Carson, Deloitte Consulting
Greg Lowell, Deloitte Consulting

DRONES, AUTONOMOUS DELIVERY VEHICLES, ROBOTIC DELIVERY, ALTERNATIVE DROP-OFF AND PICK-UP... SEPARATING FACT FROM PROMISE

Technology is rapidly changing in the world of shipping, and notably in eCommerce fulfillment. Not long-ago Amazon was featured on 60 Minutes introducing us to the possibility of drone delivery. Many called it hype. USPS is currently testing autonomous vehicles. Robots are currently making deliveries. Alternative pick-up and drop-off partnerships appear almost daily. So, what’s real, what’s fiction, what’s the promise for tomorrow? Come hear the discussion on how technology is being applied to make the parcel experience more accessible, lower costs and improve service.

Gerard Hempstead, Hempstead Consulting

IMPROVEMENTS TO RETURNS BY USPS

This session will feature automated data capture, assessment and billing, and weight requirements on shipping labels. Don’t miss this opportunity to learn the latest information on new development efforts for USPS Returns and the value-added enhancements that support Returns.

Karen Key, USPS

LATEST TRENDS IN ON-DEMAND DELIVERY

Hear from startups working with new technologies like drones, self-driving delivery vans, neighborhood parcel lockers and neighborhood parcel pick-up points. This session will talk about impacts that these trends are having on last mile delivery.

Sachin Agarwal, USPS

LEVERAGING TECHNOLOGY FOR A NEW STREAMLINED PACKAGE EXPERIENCE

The Package Platform is the future of package shipping with USPS. The Package Platform is a comprehensive technical infrastructure of postal products and services designed to meet all of your package shipping needs. In this session, USPS will take a detailed look into innovative technologies behind the all new Package Platform.

Randy Workman, USPS

ONBOARDING EFFORTS BY USPS

Attend this workshop to learn about the process for onboarding customers for Operational and Technical Integration of: Origin Entry (Destinating Entry, Destination Network Distribution Center, Destination Service Center Facility, Destination Delivery Unit), Ship From Store, Returns, and Package Pickup.

Tiffany Jesse, USPS
Karen Key, USPS

THE RETURNS PROCESS: ENHANCING THE CUSTOMER EXPERIENCE

Returns are a critical component to a company’s business model. More than ever, customers’ expectations for a quick and easy returns process has reached an all-time high. This workshop provides an overview of how making the returns process quick, easy and convenient could lead to greater sales and an increased level of customer loyalty. In this highly competitive eCommerce marketplace, returns should be at the forefront of every company. Enhancing the customer experience begins long before the initial transaction. We share how USPS offers a returns option for companies of all sizes and provides timely and efficient processing to help enhance the customer experience.

Andrei Petrigov, USPS

THE EVER-CHANGING LANDSCAPE OF eCOMMERCE

The rise of eCommerce is the greatest agent of change in our industry. As more consumers adopt online shopping, the battle to offer the best customer experience has escalated. Faster and more flexible delivery options are on the rise while pressure to deliver in shorter timeframes challenges shippers to rethink their strategy. See how consumer attitudes toward shopping online are changing and how retailers and carriers alike are adapting their approach to provide the most value at the lowest cost.

Doug Wiggins, USPS

INFORMED VISIBILITY: REAL TIME, REAL DATA

ACTIVATING DATA ACROSS EVERY ADVERTISING TOUCHPOINT

Major businesses have been collecting valuable customer data for a number of years now. But many are still not managing to breakdown the silos between data sets, therefore, missing out on a holistic view of their consumers and the ability to activate this data on media investments in real-time. The impact of failure to activate advertising data can be catastrophic. It’s most felt by the consumer – when their experience with your brand is not personalized, relevant or compelling. For the advertiser, this translates to a waste of data insights and media investments, but more importantly, missing out on generating potential revenue. This session will breakdown Informed Visibility and how it pieces together a unified identity for each mailing and attributes every touchpoint associated with it back to the individual. The audience will gain insight into how they can utilize Informed Visibility and make the most efficient marketing investment decisions to generate and maximize ROI.

Anne Alden, MRM/McCann
Roland Ferrao, MRM/McCann

INFORMED VISIBILITY—WHAT’S NEW AND BEST TECHNIQUES TO GROW MAIL

At NPF 2019, we discussed the history, usage and future of Informed Visibility (IV). At NPF 2020, we are going much deeper. You will hear about the current status of IV and what is coming in future releases. We will then go through some usage examples to help you understand how to harness the power of IV to manage your mailings and to grow mail. This is critical in a world where you need to mail smarter and deal with increasing regulation. It also supports omnichannel and Informed Delivery.

Angelo Anagnostopoulos, Grayhair Software

REAL-TIME VISIBILITY FOR REAL-WORLD DECISIONS

The future is now. Informed Visibility Mail Tracking & Reporting (IV-MTR) connects mailers with their tracking data in near real-time, delivered to virtually any device, any location. This means you can get unprecedented visibility across the mail supply chain, from acceptance to delivery, wherever you are. In this session, learn how to sign up for IV, optimize your business intelligence with logic-driven handling events and flexible data provisioning, and improve how you manage and delegate your data. Explore the next-gen analytics of IV today and envision the innovative opportunities for tomorrow. Empower your business—at every touchpoint—with IV!

Stephen Jones, USPS

ARE WE THERE YET? INNOVATING VISIBILITY FOR MAIL TRANSPORTATION

More and more, customers want to know the location of their mail—including the moment the transportation arrives at a USPS facility. Visibility of mailer transported mail is leveraged through the Mailer Transportation Visibility (MTV) application. Visibility of USPS Highway Contractor Route (HCR) transported mail is leveraged through the Mail Visibility Applications (MVA) Trailer Visibility (TV) mobile application. Both applications leverage geo breadcrumbs to provide real-time status of inbound trips and confirm the departure and arrival events. This delivers the ability to plan dock staffing more accurately, reduce driver wait time with assigned dock door assignments and appointment express lanes, and enhance Start-The-Clock rules based on arrival. Attend this session to learn how these innovations can benefit your mailings.

Rosemarie Bolha, USPS

INFORMED VISIBILITY, REAL DATA FOR REAL COMPLIANCE

For many First-Class mailers, the costs and challenges of dealing with compliance requirements are significant. This is especially true in highly regulated industries like healthcare, finance and insurance. There are many touchpoints in the supply chain; from vendor scans to USPS Informed Visibility. Learn how mailers can benefit from these scan events to meet regulatory requirements, provide accurate accountability at the recipient level and reduce the overall cost of compliance. Leverage the tools to tackle the demanding job of meeting compliance demands for your mail.

Judy Kalus, Pitney Bowes
Paula Stoskopf, Pitney Bowes

RESPONDING TO NATURAL DISASTERS AND OTHER MAIL DISRUPTIONS USING INFORMED VISIBILITY DATA

One of the biggest challenges for mailers and Mail Service Providers (MSPs) is knowing how to respond to service disruptions caused by weather events or other unforeseen circumstances. As severe weather events become more frequent, how can you leverage Informed Visibility Mail Tracking & Reporting (IV-MTR) data and other resources? IV-MTR provides a wealth of data on mail processing and delivery that can be used to better understand which processing facilities are open, where mail is being delivered, and where mail is delayed or not occurring at all. This data helps MSPs decide whether to suppress mail production, hold already created mail, or mail as usual into areas experiencing mail disruptions. In addition, we’ll share insights about how best to integrate USPS Service Alerts and intelligence from logistics suppliers when planning your response to mail disruptions to ensure you provide accurate information to your customers and optimize entry of mail to ensure prompt, efficient delivery.

Bob Rosser, IWCO Direct
Kurt Ruppel, IWCO Direct

ENHANCING THE MAIL MOMENT

Step into a world where the physical meets the digital realm of countless possibilities. Where the Informed Visibility Mail Tracking & Reporting (IV-MTR) and Informed Delivery provide omnichannel marketing opportunities to engage with customers in near-real time, creating event-driven transformative “moments,” where the digital experience and the physical world are connected in powerful new ways. Learn how this dynamic duo joins forces to enhance the “mail moment” and take your mail campaigns to the next level. See how USPS leverages Logical Delivery Events and the digital reflection of the actual mailpiece to create new email, text, and social media options in an omnichannel moment to increase the value of the mail moment, improve customer service and optimize ROI!

Steve Dearing, USPS

INTELLIGENT ANALYTICS AT THE SPEED OF YOUR NEED

Calling all innovators! Get access to powerful data analytics tools that equip power-users to take their business to the next level. Get near real-time visibility of your mail from the time it is accepted, across the mail stream, to the moment it is delivered—on virtually any device, anywhere you have an internet connection. The application programming interface (API) for the Informed Visibility Mail Tracking & Reporting (IV-MTR) application enables the mailing industry to receive IV-MTR data and perform administrative functions through a lightweight data exchange. In this educational session, learn how mailers can use the API to integrate custom mobile and web-based applications with near real-time IV-MTR data— providing mission-critical business intelligence at the speed of your need!

Priya Ram, USPS

THREE WAYS THE LIFECYCLE OF A MAILPIECE CAN IMPACT YOUR CUSTOMER JOURNEY

As a mailer, you already understand that Informed Visibility (IV) allows you to follow your mail through the postal stream, but do you find yourself asking, “Do I understand this data?” or “Am I using this data correctly?” During this session we’ll take a ride with a few mailpieces through the scan process to analyze the data received on their journeys. We will examine scan events for pallets, trays and individual pieces to tell the stories. We’ll explore scenarios and the affect these scans have on the success or failure of a mailing. Once you know and understand the delivery story, you can properly use this data to assess the overall response and success of your campaign; allowing you to better prepare for the next mailing. Join us as we learn about IV data to better understand your mailings and get the results you desire.

Dan Browne, Sourcelink

LEADERSHIP AND PROFESSIONAL DEVELOPMENT

DEVELOPING YOUR PROFESSIONAL PERSONA

You only get one chance to make a first impression. Learn tips and tricks for managing and presenting yourself with a professional persona. Standing room only in this session at the 2019 NPF, so don’t miss hearing from leading Industry mailing professionals on how to stand out and differentiate yourself from the competition!

Christine Erna, USPS
Mark Rheame, Ricoh USA

HOW TO BETTER YOURSELF FOR PROMOTIONAL OPPORTUNITIES WITHIN THE MAILING INDUSTRY

This workshop will discuss pathways to improve yourself as a manager but more importantly, through open discussion, you will learn how to prepare for future promotional opportunities within your organization and within the mailing industry. Education, mail certification, and personal improvement will be discussed. The goal is to prepare you for the next step in your career. This session is a must for all levels of managers within the mailing industry.

Chris Kula, RICOH USA, INC.
James Burns, Massachusetts General Hospital

LEADERSHIP BEST PRACTICES AND HOW TO APPLY THEM TO YOUR JOB

The mailing industry represents a diverse cross-section of the population, including business owners, managers, salespeople and production employees. Bringing everyone together to create a cohesive team requires some “outside the envelope” thinking about leadership. Join us for a discussion of proven leadership methods that will make your operation a success!

Mark Fallon, The Berkshire Company
Cornelius Fedderman, Carmax Business Solutions

OPEN MIC: COACHING UP

The term “coaching up” traditionally refers to communication with a supervisor or person above you in the organizational chart. “Coaching up” strategies can be effective for all levels. Have you ever had a conversation with a boss, project manager or leader that did not go well? Is one of your teammates dropping the ball? When difficult situations happen – or, better yet, when you anticipate them – let them know in a polite and helpful manner. They will appreciate your initiative. Often times our instincts tell us to fight and go on the defensive which may result in the blame game. We’ll share how to effectively interact with leaders throughout your organization. We will walk you through real-life scenarios where coaching up was used effectively. Try these techniques out in groups and be prepared to share your real-life experiences with us!

Jen Wright, GrayHair Software

SECURITY: IT’S EVERYONE’S RESPONSIBILITY

The U.S. Postal Inspection Service is the security and law enforcement arm of USPS. In this role, we engage in prevention messaging on a wide range of topics that can help your company. Do your employees feel unsafe or uncertain as to what to do if they encounter a dangerous situation in the workplace, from a suspicious item or act of workplace violence. Does your company have a response plan in place to deal with these types of security issues? During this workshop, we will discuss the need for a response plan and how to develop one. In addition, we will also discuss how to deal with an active shooter situation. Postal Inspectors are available to provide your business with a security review and discuss any potential issues they believe may be a risk.

David Bowers, United States Postal Inspection Service

TRAIN THE TRAINER—LESSONS LEARNED AT DISNEY

This session will focus on modern learning and employee training. We will discuss training inspired by the Disney Way. This 4-step training technique is simple and can be implemented in your company regardless of size or task. As an added bonus we will showcase how gamification can enhance learning.

Glen Swyers, Imagine!

EAGLE EYE: ZOOMING OUT TO EXPLORE POSTAL INDUSTRY TRENDS

In an era of rapid change and disruption, it is imperative USPS is both aware of and best positioned to respond to emerging trends in the broader market. We have identified 15 macro trends and 18 underlying technology and societal drivers. The goal is to monitor the trends’ movement over time in a dynamic platform – to have an Eagle Eye on the future – to enable better decision making for leaders. In this session, we will explore the trends and drivers that will impact your company.

Charles Neal, Deloitte Consulting LLP
Emil Dzuray, USPS
Kara Shuler, Deloitte Consulting

HOW TO NAVIGATE THE DAILY CHALLENGES FACING MAIL CENTER MANAGERS TODAY

Managers of mail centers know that in order to have a successful operation, they must be able to handle multiple projects at any given time. Mail processing, postage, financial accountability, and managing people are only a few issues a mail center manager can encounter throughout their workday. How do you make it all come together? Through open discussion and examples of industry best practices, attendees will gain insights on how to prepare for the challenges of managing a mail center, how to overcome them, and more importantly, how to deal with stress and stay positive when facing those daily challenges!

Chris Kula, RICOH USA, INC.
James Burns, Massachusetts General Hospital

LEADING WITH EMOTIONAL INTELLIGENCE

What makes a great leader? Of course, we all have traits we look for in a good leader, but do you realize how many of those traits are qualities associated with Emotional Intelligence? This learned ability to identify and monitor the emotions of oneself and that of others, as well as to help manage relationships is a fascinating subject that has been studied and documented by many professionals throughout the years. Join this session for a review of this popular theory as we dive into each of the core competencies and discover how and why managing one’s emotions can help in career advancement, better understanding, and ultimately attaining your goals. Let’s make our emotions work for us!

Gina Greco, CTRAC Direct / Midwest Direct

RENEW YOUR PCC PASSION

Passion, that’s a pretty big word and if you want your PCC to thrive you need a lot of it. What does it take to find it or find it again? Do you go to bored meetings or do you have board meetings? How about fun? Fun is a good thing! They say you can’t reinvent the wheel, but you can reinvent yourself and your PCC. It takes some time, energy and planning but it can be accomplished. At this session we will discuss techniques to find yourself and your mission and make them fresh again. Pain points? We all have them but how do you get past them? So, let’s step outside of the envelope together and develop new strategies and engaging opportunities to bring the passion back and share it with your board, members and prospects.

Judith Antisdel, AT DIRECT

WHAT HAPPENED TO OUR MIDAS TOUCH—WHEN IT COMES TO CUSTOMER SERVICE?

What happened to the Midas Touch When it Comes to Customer Service? Has your operations lost its focus on customer service? This session is for you! Losing touch with our customers brings on a host of issues and problems that can be avoided when you focus on service levels and keeping everyone informed. This session will show you how to elevate customer service back into your operations despite downsizing, lay-off, and more!

Bernnie Hunter, Phillips 66 Headquarters-Houston, TX

EMPLOYEE MOTIVATION TOOLS

Innovative ideas to motivate your employees to do the best within their assigned role. The workshop will include hands-on experiments and audience participation. You will learn how to start motivation planning and how to track motivation results. This workshop guarantees to improve employee morale for all types of employees.

Brenda Fick, Brynka
Jennifer Young, Brynka

KEYS TO BUILDING BETTER RELATIONSHIPS!

President Teddy Roosevelt said, “The most important ingredient in the formula of success is knowing how to get along with people.” Almost all would agree that building better relationships will lead to greater success and happiness in our lives – and the lives of people around us. In this presentation we will cover twelve important keys to help build better relationships, based on research and expert perspectives. We will also look at important principles to connect with people, build trustworthiness, communicate effectively and develop greater credibility.

Wes Friesen, Solomon Training & Development

LOGISTICALLY SPEAKING: RECRUITING, RETAINING, AND RESKILLING THE OPERATIONS WORKFORCE

No longer equated to heavy, manual work, today’s logistics industry is highly automated and reliant on technology. While this creates great opportunity for gains in efficiency, service, and revenue, it presents a challenge for an increasingly tight job market for skilled labor. This presentation will show you how diversifying employee training, hiring, and retention can better meet customer needs through skilled employees. This presentation will include an in-depth look at market, labor, and cultural disruptors such as globalization, baby boomer attrition, and diversity & inclusion and the impact these changes have on the workforce, employees, and customers. We will cover trends and “the Future of Work” for logistics, supply chain, and the mailing industry, including alternative hiring practices, augmenting jobs with automation and Artificial Intelligence, learning through job academies and apprenticeship, and creating an employee experience to confront disruptors.

Sarah Benczik, Deloitte Consulting
Jessica Franck, Deloitte Consulting

REVOLUTIONIZING CUSTOMER EXPERIENCE (CX) THROUGH EMPLOYEE EXPERIENCE (EX)

When the employee struggles, so does the customer. Industry data has shown us time and again that improving EX is critical to driving improvements in CX. Come learn how USPS is making improved EX a top priority and using leading practices in human-centered design to begin transforming the experience of frontline employees.

Carithers Halbrook, Deloitte Consulting
Tom Diefenbach, USPS

TODAY'S SMALL BUSINESS MAY BE TOMORROW'S MEGA BUSINESS

Join Acting Director of the Small Business Administration as he provides an update on the state of the Small Business segment in the US. According to the U.S. Small Business Administration (SBA), small businesses represent 99.9 percent of all U.S. businesses and they employ 58.9 million workers. An understanding of the economic power of small businesses in the US could lead to greater sell through with this growing customer segment.

Chris Pilkerton, Small Business Administration

THE CURRENT STATE OF POSTAL AFFAIRS

USPS has a Board of Governors quorum for the first time in several years as the Postal Regulatory Commission enters the next phase of the ten-year regulatory review. With the possibility of postal legislation looming, 2020 could be a year of profound change in the postal industry. Join industry leaders in an overview of the market, regulatory and other external forces that will shape the future of our industry.

Michael Plunkett, Association for Postal Commerce (PostCom)

MAIL OPERATIONS:
FULFILLING THE NEEDS OF YOUR CUSTOMERS

ADDRESS QUALITY CYCLE O FOR BUSINESSES— SOME CHALLENGES, MANY OPPORTUNITIES

Quality cycle? Well, Cycle O is coming, and mailers need to start planning now – as it includes some significant changes that will promote better address quality and provide mailers with more information to make intelligent mailing decisions. In this session we will focus on the most significant changes and discuss the impacts and opportunities.

Adam Collinson, Grayhair Software
Kai Fisher, USPS

BOOT CAMP FOR MAIL CENTER MANAGERS PART 1

In today’s mail center environment, managers face daunting challenges – multiple areas of responsibility, disruptive technologies, and changes in USPS operations and regulations. The talents and skills that got you to where you are today may not be enough to bring you to the next level. Attend this two-part workshop and hear from leading speakers in the industry. In Part One, learn how to effectively navigate the USPS organization and regulations, and mail center management.

Mark Fallon, The Berkshire Company
Patrick Ring, Boston University

DELIVERING THE WIN POLITICAL MAIL WORKSHOP

This workshop will help you understand why political mail is pertinent to deliver messages to constituents. There are valuable statistics that prove mail is the most credible way to deliver a compelling message in political mail campaigns.

Tiffany Todd, USPS

EFFECTIVE DELIVERY + DIGITAL MAILROOM = EFFICIENT DISTRIBUTION

Fact: USPS delivers your mail effectively. Fact: The best organizations capture and distribute their vital content efficiently, the moment it enters the mailroom. You, too, can achieve a high level of efficiency in the distribution of your mail’s content within your organization. But how? Manual envelope sorting, multiple handoffs, and time-consuming courier routes delay critical information entering your workflow. And sometimes mailpieces go missing altogether. Digital Transformation starts in the mailroom. In this workshop, learn how adopting a digitally transformative view of the mailroom can – provide instant, secure delivery of mail contents, drive process improvement, accelerate turnaround time and make all of your data trackable and auditable. This will increase the overall productivity of your organization.

Tim Osman, OPEX Corporation
Jay Maller, Eco-Mail

HOT TOPICS FOR MAIL OWNERS

Hot Topics for mail owners is a panel discussion of the most important issues facing mail owners today. The panel engages the audience in conversation, harnessing the collective knowledge in the room with an interactive session. Topics include security and privacy, Seamless Acceptance, Legislation and PRC issues, Promotions, Informed Delivery, Secure Destruction, getting involved with Industry Associations, and audience generated topics.

David Marinelli, Progressive Insurance
Sharon Harrison, AT&T
Mike Tate, Bank of America

NONPROFIT CONCEPT AND DESIGN: SUCCESS WITHOUT THE WHINE

Review examples of nonprofit concept and design with selected solutions for a compliant mail piece. Explore the tried and true nonprofit marketing methods and allow us to introduce what is hot and new in USPS marketing innovations.

Trista Niswander, Our Sunday Visitor
Steve Smith, Base 60 Consulting

POSTAL CUSTOMER COUNCIL (PCC) LATEST BUZZ

Not a member of a PCC, no worries! Come find out how your company can benefit by becoming a member. During this session you will have an opportunity to network and interact with Postal Customer Council Advisory Committee (PCCAC) leadership and fellow PCC members. Learn about what’s going on throughout the PCC community, cutting edge tips and best practices on how to increase your PCC membership and run a successful PCC, the value of PCC membership and much more.

Neal Fedderman, Carmax

SEAMLESS ACCEPTANCE: DISCOVER IMPROVED VISIBILITY TO THE DATA VERIFICATIONS PERFORMED ON YOUR MAIL

Now is the time to determine your next steps to make the move to Seamless Acceptance. Educate yourself on the benefits and the improved resources available through Informed Visibility using Mail Quality Data. Join us as we share our journey through Seamless Acceptance parallel testing, and lessons learned. This workshop will outline the benefits of Seamless Acceptance to both the mailer and USPS. Also, we’ll layout the requirements to participate in parallel testing and provide insight into the verification process and the tools available to you for reviewing the data behind these verifications. Finally, we’ll highlight the current thresholds and what you need to know as the eDoc submitter.

Angela Dyer, USPS

SUCCESSFULLY MANAGING IN-HOUSE OPERATIONS

This presentation will cover proven methods to successfully developing world-class in-house operations – whether it’s mail, printing, office services or any other function. Ten important keys to success will be covered: great management, maximizing your most important resource – people, working with business partners, measuring performance, justifying resources, marketing your services, commitment to quality, redundancy/back-up, continuous learning & improvement, and the 3 “Ps” approach to world- class operations. Proven and practical techniques from successful in-house operations will be shared. Come prepared to learn some new ideas that can help your operations be even more successful!

Wes Friesen, Solomon Training & Development

THE NEW BUSINESS CUSTOMER GATEWAY – NEW USER INTERFACE AND ACCOUNT MANAGEMENT

The new Business Customer Gateway (BCG) features a new user interface designed to simplify and improve access to a wide range of USPS services.  Enterprise Payment System (EPS) account balance, mailer quality metrics and PostalOne! Information about your mailings are all at your fingertips.  In addition, new account management enhancements will allow Business Service Administrators (BSA) and their delegates to better manage all their users.  The new Business Customer Gateway provides a world class online experience for our customers.

Leider Chang, USPS

USPS SPECIAL SERVICES: MAXIMIZE VALUE TO ENHANCE THE CUSTOMER EXPERIENCE

Attend this session to discover new ways to increase the value of your mail with Special Services. In this workshop, you will learn about the benefits of the new Intelligent Mail Barcode Accounting system with Qualified Business Reply Mail. We will also share effective strategies to enhance your customer experience with services like Certified Mail, Restricted Delivery, Electronic Return Receipt, and Certificates of Mailing. In addition, gain insight into how Premium Forwarding Service Commercial can play a vital role in ensuring the continuity of your operations after an emergency. These value-added services will not only increase your effectiveness but provide greater protection for you and your customers.

Sheila Marano, USPS

BENCHMARKING YOUR COLLEGE AND UNIVERSITY MAIL DELIVERY OPERATION

This session will apply benchmarking to your college and university mail delivery operation. We will cover benchmarking basics, key performance indicators, new uses of technology in data collection, establishment of a metrics database, and future benchmarking data collection efforts in the college and university mail market.

Patrick Ring, Boston University
Betsy Shortell, Harvard University

BOOT CAMP FOR MAIL CENTER MANAGERS PART 2

Attend this two-part workshop as we elaborate on Part One. In Part Two, you’ll learn mail center management trends and technology, as well as additional focus on Management 101 and professional development.

Mark Fallon, The Berkshire Company
Patrick Ring, Boston University

DELIVERY PARTNER PROGRAM: EXTENDING TRACKING BEYOND USPS

What is the USPS Delivery Partner Program? How does it affect your customers? Who can participate? How does it impact YOU? Come learn about the procedures surrounding the Delivery Partner Program and how you can help your customers provide better visibility to their packages and trackable items.

Elizabeth Flannery, USPS

EVERYTHING YOU NEED TO KNOW ABOUT CONTENT, CLASS AND PROCESSING CATEGORIES

This workshop will provide an overview and clarification of the mailing standards that apply to mail classes and subclasses that affect prices.

Chuck Tricamo, USPS

JUST THE FACTS! DISSECTING MAIL DATA USING THE MAIL OWNER SCORECARD

In this session we will guide you through account creation, linking business locations and finding and understanding the USPS Mailer Scorecard. Attendees will learn what the “160 lines” of scorecard data mean and how to evaluate performance of their internal operations and vendors. The session will deliver much needed explanations of what the scorecard is communicating to them and where to look for resolution. Knowing how the errors are associated with the mailing process and who is responsible is always important and often not clearly defined. Finally, we will look at how to improve the efficiency of mailings and make experience-based recommendations that will be impactful and effective. We will use actual case studies as the framework to walk attendees through the data analytics.

Mark Rheaume, Ricoh USA
Tom Glassman, Ricoh USA

MAILING & SHIPPING SOLUTIONS CENTER PROVIDING A CUSTOMER CENTRIC EXPERIENCE

The Mailing and Shipping Solutions Center streamlines the customer experience through a centralized contact number for mailing and shipping solutions, requirements, and preparation questions. This will provide standardized responses and increase overall customer satisfaction.

Sangeeta Chopra, USPS
Travis Hayes, USPS

POSTAL CHANGES DRIVING POST-PRESORT OPPORTUNITIES

Post-presort tools serve an important role for many in the mailing industry. This technology provides a greater level of operational flexibility and efficiency along with providing critical Quality Assurance validations to prevent Mailer Scorecard issues. In this session, we will discuss the benefits the latest post-presort technology can provide. We will also review recent postal changes and how these tools can help you meet the continually growing needs of your business and your customers, while ensuring compliance with USPS changes. We will also look to the future and discuss some of the emerging challenges within the mailing industry and how expanding post-presort capabilities combined with rich mailing data can create a new level of visibility for running your business.

Bob Schimek, Assurety Consulting
Shariq Mirza, Assurety Consulting

SIMPLE SOLUTIONS FOR TOP SEAMLESS ACCEPTANCE CHALLENGES

Seamless Acceptance does not need to be scary. This presentation will discuss some of the common causes for Full Service and Seamless Acceptance assessments and how mailers can avoid them through better Quality Assurance (QA), including scanning barcodes of printed mail pieces, tray tags and pallet placards and matching them back to the mail.dat files being used to pay postage. Scan based QA can identify incorrectly nested and undocumented mail at the earliest stages of production while there is time to do something about it and detecting when a presort has been performed twice and the wrong Mail.dat file has been used. There are many QA tools readily available to help you spot other accessible mistakes such as incorrect service type identifiers (STID), invalid or incorrect mail owner identifiers, labeling list compliance and duplicate barcodes.

Lloyd Moss, Window Book, Inc.

THE IMPACT OF THE UPU AGREEMENT ON U.S. MAILERS SENDING INTERNATIONAL “BULKY LETTERS AND SMALL PACKAGES”

The September 2019 Universal Postal Union (UPU) agreement made major changes to the way rates between countries are set for small packages and bulky letters from July 1, 2020 through 2025. We’ll discuss why and how postage will be affected and what mailers need to know, including the caps for the rates and for the year-to-year increases.

Steve Smith, WorldVu LLC
Merry Law, WorldVu LLC

TURNING UP THE VOLUME ON BILLS AND STATEMENTS—HOW TO GET THE MOST FOR YOUR MONEY

First-Class Mail can be the most personal communication method for you to use with your customers. Find out best practices that not only leverage your mail budgets but make bills and statements an effective customer engagement tool. USPS will review latest trends and research findings that help your company make the most of this mail.

Elke Reuning-Elliott, USPS
Pat McGrew, Info Trends Production Software and Services

WHAT’S HOT IN ADDRESSING

This will be an interactive session where we discuss the current hot topics in addressing – what are they, what are the implications, what are the impacts to mailers and what actions should mailers be considering.

Adam Collinson, Grayhair Software

WHEN DIRTY DATA GETS YOU DOWN

Unless it is from your client (or IT department) who swears it is the best data you have ever seen; practically perfect in every way. Then what? Do you send it back or spend hours trying to fix it yourself? Take a tour of the inner city of addressing. From entry errors to questionable queries to droves of duplicates, be introduced to the bad records that ruin good data. Learn proactive ways to avoid creating these issues and best practices for dealing with the ones that make it through. Get ready for some fun as we get that dirty data clean!

Kristi Kanitz, Flagship Software Ltd National Association of Major Mail Users

BEST PRACTICES FROM PCC LEADERSHIP AWARD WINNERS

If you want to learn about the winning formula to increase your chances of becoming a 2021 PCC Leadership Award Winner, attending this interactive session will help you get a jump start on the competition. You will hear firsthand from multiple-year award winners who will share their best practices. Some of the key discussion points will include: understanding the sections on the nomination form; how the narrative for each section should be written; and including quantitative information in your write-up. All attendees will be given an opportunity to share their best practices for submitting award winning nominations. Would you like to see some examples of award-winning nominations? You will. Please join us at this interactive workshop for takeaways your PCC can put to immediate use!

Cathy Rupard, Midwest Mailing Service
Allen Aven, G&C Direct Marketing

CREATING A SUBSTANTIAL PARTNERSHIP BETWEEN GOVERNMENT MAIL CENTER AND USPS

We will be exploring the universe of First-Class Mail as a foundation of change and innovation. Learn how to develop an address quality program using USPS tools to increase your ROI. Learn how to manage all mailings before going to print, outside-the-box thinking to develop marketing ideas, how Informed Delivery can open up new mailing opportunities, mail retention, and understand why First-Class Mail is the foundation for growth for all government mailers.

Mike Sexon, State of Colorado Department of Personnel, Central Services

FIRST-CLASS MAIL VS MARKETING MAIL: ENHANCED VISION OF THE BENEFITS AND UNIQUE PROCESSES OF BOTH

In the world of changing technology, regulations and information, it is important to understand the difference between First-Class Mail and Marketing Mail. From maintaining your databases and handling Undeliverable as Addressed (UAA) mail, to the handling of letter mail within the USPS system and everything in between, knowing the difference between the two mail classes can greatly affect your company’s bottom line. Listen to a panel of two industry experts, one from First-Class Mail and the other from Marketing Mail, as they provide details that will change how you use mail today to meet your customers’ expectations.

Ronnie Ewers, EQ3 Partners
Sushrut Parikh, AT&T

MAIL QUALITY: IT TAKES AN INTEGRATED SUPPLY CHAIN

Technological advancements are driving increased complexity in the postal supply chain. Mailers and service providers who want to optimize their postage spend need to make the best use of available tools and know how to work with vendors and USPS to get the most from their postal budgets. Our panel of industry leaders will share insights into how to develop and maintain a fully integrated mail supply chain.

Rose Flanagan, Data-Mail, Inc

MAXIMIZING YOUR MAIL EXPERIENCE THROUGH COMMINGLE

Discover the many benefits—for your company and USPS—of using commingle to maximize your mail experience. Even if you plan to presort your own mail, using commingle for your residual can bring postage savings and service improvements for your mail. Learn how commingled mail achieves the lowest postage rates, improved delivery service from USPS, helps reduce the USPS’ costs and improve its profitability. Today’s commingle mail environment is not one-size-fits-all, there are options and programs designed to suit all types of mail and mailers. Attend this session to find out how your company can improve its mailing experience with commingle.

Michelle Zalewski, ALG Worldwide

PUTTING OUR STAMP ON A GREENER TOMORROW

USPS considers it our responsibility to be good stewards of the environment, leaving a green footprint.  This workshop will provide enlightening information on USPS BlueEarth initiatives for carbon accounting, recycling small electronics and secure destruction of Return to Sender First-Class mail pieces.  Additionally, attendees will hear USPS success stories on our National Recycling Operation and alternative energy initiatives.

Jennifer Beiro-Reveille, USPS

SMART OPERATIONS: FACTORY OF THE FUTURE

An interactive session on how technology and digital solutions are transforming supply chain operations in the parcel and postal industry, allowing USPS and their ecosystem partners to continue their journey of imagining “Operations of the Future.” Driving flexibility, agility and hyperconnected operations enables entities with large scale operations to respond to their customer’s changing needs. During this session, we will cover the latest advancements in the industry and explore how integrating automation, software, and cutting- edge technologies in the marketplace are driving ‘smart’ transformation in operations both for factory, retail and office settings. NPF attendees will also have a chance to interact with products, like a life-sized rubber duck virtual factory built using Augmented Reality technology.

Jessica Franck, Deloitte Consulting, LLP

THE MAILER SCORECARD: YOUR GATEWAY TO MAIL QUALITY DATA AND ANALYTICS

The Mailer Scorecard is a tool which enables mailers to monitor their mail quality across several USPS programs, including Full-Service, eInduction, Move Update and Seamless Acceptance. This workshop demonstrates how to utilize the information available in the Mailer Scorecard, who can see it and what it means. Attendees will learn how to use drill-down reports, access piece-level data to identify quality issues, and understand the postage assessment process. Mail Preparer and Mail Owner visibility will be discussed.

Chip Brown, USPS

UNDELIVERABLE MAIL – HOW DID THAT HAPPEN?

Less than 5% of the billions of mail pieces handled by the USPS each year is determined to be Undeliverable As Addressed.  But that 5% costs the mailing industry and the USPS time, frustration and many unanswered questions.  This session will show you reasons why mail becomes Undeliverable As Addressed and how you can prevent it.

Kai Fisher, USPS

WHAT IS IN THE MAIL?

A look at what can be put into the mail, how it has to be prepared and where to find out the requirements.

Dale Kennedy, USPS

YOUR MAIL IS TALKING, LEARN ITS LANGUAGE

This workshop will help you translate the feedback available about addresses and Undeliverable Mail.  Sources will include information available from CASS processing, ACS and IV-MTR.

Jim Wilson, USPS

PUSHING THE ENVELOPE: WHY MAIL WORKS

2020 MAILING PROMOTIONS AND NEW TECHNOLOGY PROVIDER DIRECTORY

Hear about the three promotions currently underway and three upcoming promotions that allow mailers to obtain an upfront postage discount on mail pieces that integrate technology or innovative print techniques. Actual mailer samples will be shared to ignite interest in different ways mailers can participate. Also highlighted will be the new directory created to help mailers who wish to participate in promotions find providers who can help them integrate some of the various technologies in their mail.

Krista Becker, USPS
Jeff Tackes, USPS

BIG DATA DRIVEN DIRECT MAIL PERSONALIZATION

The digital-to-direct mail revolution has given marketers unprecedented opportunity to deliver personalized mail pieces to customers and prospects alike. This workshop will explore how big data and advanced analytics can be used to programmatically build unique creative with messaging for the right person at the right time in a respectful manner.

Tom Gibbons, PebblePost

CUTTING THROUGH THE CLUTTER

In this workshop, we will discuss the importance of using data to make informed direct mail campaign decisions. This will include topics like finding the right audiences for the campaign, what audiences will respond best, what are address assist products and how do these products ensure the data is clean and correct.

Jeff Wingfield

GROWING THE MAIL WITH NEW DESIGNS AND MARKINGS

This workshop will take a look at the new designs and markings that are currently being used that create great marketing pieces.

Chuck Tricamo, USPS

HOW TO DRIVE RIDICULOUS OMNICHANNEL RESULTS WITH MAIL

This workshop will showcase the latest strategies and techniques to put direct mail in the driver seat of omnichannel marketing success. The session will explore the latest consumer and marketing trends, examples of successful campaigns, and strategies for using data to deliver a highly personalized customer experience across all channels of an omnichannel campaign. This session is sure to engage both your analytical and creative mind by showcasing how to combine the right data, strategy and eye-catching creative to capture your audience’s attention, and deliver ridiculous results. You’ll leave with practical tips that you can implement with your omnichannel marketing efforts immediately, as well as long-term strategies that will increase your return on marketing investment.

Debora Haskel, IWCO Direct
Mike Dietz, IWCO Direct

INTEGRATION: WHAT DOES IT ALL MEAN?

At some point you might have heard “you need to integrate!” But, what does that mean? The advertising landscape has fundamentally changed. The average person receives roughly 2900 marketing messages per day. Digital ads flash before our eyes at blazing speeds, however direct mail is at an all-time high! So how do we marry the offline with the online world? Answer: Integration! Now let’s learn exactly HOW to do that.

Erica Switzer, DirectMail2.0

MAIL 3.0—EMBELLISHING YOUR MAIL TO MAKE A GREATER IMPACT WITH YOUR CUSTOMERS

Mail has changed dramatically over the past 25 years.
Generic direct mail pieces were once the focus of most direct mail campaigns until the introduction of variable data and personalization allowed direct mail to become a value-added aspect of any mail campaign. Then Mail 3.0 happened, and it became possible to add more personalization to any direct mail campaign, as well as the possibility to add digital components like augmented reality, and finishing embellishments like foils, digital embossing, and varnishes. Tactile enhancements have added the consideration of haptic sensory experience to a mail piece designer’s arsenal of tools enabling a capacity for unique appeal amongst the plethora of marketing channels. This presentation explores the new possibilities through the examination of research data as well as examples of direct mail meant to open your eyes to the possibility of leveraging the value of a unique tactile and visual experience to direct mail campaigns.

Charles Weiss, Clemson University
Dr. Eric Wesienmiller, Clemson University

SECRETS FROM NEXT GENERATION CAMPAIGN AWARD WINNERS

Join VP of Product Innovation Gary Reblin as he talks to this year’s finalists and winners about the secrets to successful Informed Delivery and business-to-business (B2B) campaigns and announces this year’s Grand Champion winner.

Gary Reblin, USPS
Kriti Vichare, USPS

THE STATE OF DIRECT MAIL

Attend this session as we dig into the art and science of direct mail marketing. Direct mail is still relevant? 60% of companies sending direct mail say it’s their highest ROI marketing channel. Over 50% of companies see response rates of 5% or higher on their direct mail campaigns. How is it used? Direct mail is no longer just a customer acquisition vehicle. Customers are increasingly using it for customer engagement, retention, and even advocacy. These lifecycle-focused campaigns see some of the highest returns. What’s new in direct mail? Software is displacing traditional mail house and agency relationships. Companies that use technology to automate direct mail campaigns have higher ROIs and profitability than their competitors.

Tatiana Afanasyeva, Lob

WHEN WAS THE LAST TIME YOU REVIEWED YOUR WORKFLOW? ARE YOU LEAVING POSTAL DISCOUNTS ON THE TABLE?

Print and post print hardware has changed. Has our mailing workflow adapted to increase your mail density and save more postal dollars? Batching and job evaluation with emphasis on postal savings will be examined. This session will examine USPS Promotions and how you can benefit from them regardless of your upstream processes.

David Day, Solimar Systems, Inc

2020 POLITICAL MAIL WORKSHOP

This workshop will focus on lessons learned from the 2018 midterm elections. We will share key insights on how mail impacts voter’s decisions and we’ll look ahead to the 2020 election.

Don Nichols, USPS

BUILDING THE NEXT WAVE OF INTEGRATED MARKETING CAPABILITY: LESSONS FROM USPS ACADEMIC OUTREACH

How can we all help our industry build capacity for the future? Pulling from 2+ years of experience integrating the Direct Effect Curriculum at over 60 colleges and universities, in programs ranging from Advertising, Marketing, and Entrepreneurship, to Design and Interactive Media, and partnering with a diverse set of live clients, the USPS Academic Outreach program has uncovered a great opportunity for proponents of integrated direct marketing. We’ll share results and lessons learned – from academia, industry and communities, and inspire you to find new ways to build capability and demand for the power of mail in the integrated marketing mix. We’ll share powerful lessons learned from innovation challenges and the classroom that you can use in your network.

Julie Anixter, Maga Design Inc.
Vicki Stephen, USPS

DELIVERING VALUE WITH BEST PRACTICES IN THE MAIL

We’ll have a collaborative conversation to explore why and how mail works in today’s marketplace. Starting with data quality management exercises behind the marketing strategy; we’ll look at the how to deliver the offer, create the call to action and how marketers have integrated email with postal mail. Collaborate for ideas on how to best engage your customers and learn from companies who have used the USPS Informed Delivery program. Bring your favorite mail pieces to share lessons learned in strategy and execution. The California Consumer Privacy Act (CCPA) takes effect January 1, 2020. Let’s talk about how to establish a customer communications workflow process to comply with the law.

Jodi Berenblatt, Ricoh USA

HOW TO FIND YOUR AUDIENCE—WHAT SHOULD HAPPEN BEFORE YOU MAIL

In this fast-paced fun workshop, you will learn about finding your audience. Who are your customers – how do you find more of them? How good is your customer file? What do you really know about your customers and clients? How much data do you have about them, and how to fix it? How to make list selections to find better prospects and get a higher return on your mailing and marketing investment. So, before you mail – find out how to mail smarter.

Chris Slauter, Compact Information Systems, Inc

MAIL—THE TOTAL EXPERIENCE

Whether you’re a small or large business, marketing mail should be part of your omnichannel advertising campaign. In this session you’ll get an updated in-depth look at what determines consumer engagement with mail and what businesses are doing to meet those expectations. What’s driving business and consumer satisfaction with mail and where are businesses looking to spend their ad dollars over the next two years? Consumers, overwhelmed by email inboxes cluttered with unsolicited marketing advertisements, are more receptive to direct mail. This workshop will share research demonstrating the value of direct mail!

Doug Wiggins, USPS

MARKETING IN THE FOURTH INDUSTRIAL REVOLUTION

The Fourth Industrial Revolution has finally come of age and it’s infusing virtually into every aspect of modern life. From consumers to manufacturers to cities, 4D advancements are more accessible than ever before. But 4D is more than technology: it gradually shapes how we live, and work and it is enhancing our marketing world. One of the technologies is Artificial Intelligence (AI), a form of computer science that uses machine intelligence to perform complex analyses. It has started to make waves in the marketing industry, yet brands have been slow to adopt it. Marketers face several hurdles when it comes to its adoption. In this session we will investigate how marketers can overcome the barriers and use AI.

Mike Kytoski, MRM/McCann
Chris Cotter, MRM/McCann

SHARPEN YOUR 2020 MAILING VISION

2020 is set to be a big year for the mailing industry, are
you prepared? In this workshop, you’ll get exclusive insight into the state of the industry and what it means for your company. We will discuss what’s changed in the last 10 years, what’s happening today, and what’s on the horizon. Topic breakdown includes:

  • Past – Revisiting prior predictions for 2020 and evaluating how they held up; what was correct and incorrect?
  • Present – Discussing the current USPS and the state of the mailing industry and what it means for your business.
  • Future – Preparing for the next 10 years and the predictions and suggestions to stay competitive in a rapidly changing mailing industry.

Christopher Lien, BCC Software

TOUCHPOINT STRATEGIES FOR GREATER IMPACT

This session answers questions about creating a touchpoint strategy, channels that will be utilized, what will be said and how to measure it. We will also dive into outlining the schedule of activities, how mail and automation fit into the strategy and key performance indicators set against the expected outcomes to benchmark and measure success. This session will also demonstrate how touchpoints should be married to the customer journey to ensure that every touchpoint is fully utilized to push and persuade the prospect to convert. This session will help mailing industry professionals think differently about how to position mail and sell its value in an omnichannel world.

Joseph Boyce, MRM/McCann
Tracey Sutherland, MRM/McCann

WHY SECURE DESTRUCTION IS THE NEW PRACTICAL SOLUTION IN MAIL PRODUCTIONS

Use of the Secure Destruction product has identified several outstanding benefits to the organization, its internal and external customers. It has allowed updates to the mailing list prior to production. This provides savings on production and mailing costs. Updates to the Secure Destruction process has also provided greater technology to better manage data received, development of more detailed reporting for efficiencies and processing accountability.

Tina Dickens, Centers for Medicare and Medicaid

BEST PRACTICES IN DIRECT MAIL RETARGETING

You’ve seen the headlines – Direct Mail Retargeting can generate truly impressive results. Hear from our panel of marketers and providers currently using this technique and what it takes to achieve these response rates at your company. Topics we will cover include, how to decide who to retarget, how to determine physical addresses, and what creative works best.

Ray Van Iterson, USPS

CCPA, GDPR PRIVACY CHANGES—WHAT DOES IT MEAN FOR ME?

Now that Europe has the General Data Protection Regulation (GDPR) and California has passed the California Consumer Privacy Act (CCPA), other states are looking at passing their own privacy laws too. Web browser companies are responding by reducing the ability to track online behavior. What comes next? How will it affect you?

Ray Van Iterson, USPS

EMERGING TECHNOLOGIES IN THE MAIL

This session will provide a review of the latest emerging technologies and how they might be applied to a printed mail piece in the future to help drive engagement and response rates. USPS will present concepts to inspire marketers and mailers about the ways in which we may leverage the printed piece to bridge between the physical and digital. You can realize all the benefits through the capabilities of mail and the convergence of paper and pixels.

Vicki Stephens, USPS

HOW AI AND ML CAN HELP DIRECT MAIL

Artificial Intelligence (AI) and Machine Learning (ML) unlock incredible potential for integrated cross-channel direct mail campaigns. Using both for direct mail frees up resources; helps develop better customer profiles; and allows marketers to reach customers at the right time with the right message. Companies should invest resources into understanding AI and ML — and specifically, how they can use the data they are collecting to understand their consumers and create one-to- one connections. Through AI/ML, marketers can decipher vast amounts of data faster than ever to get actionable insights. In this course you will learn the basics of AI and ML. Then we will study how each can affect your direct mail producing significant results, faster and with less expense.

David Mastervich, World Wide Technology

HOW WILL AI AFFECT THE MAIL? – USING DATA TO WIN AT OMNI-CHANNEL MARKETING

An omni-channel marketing approach is critical in order to reach customers at the right time with the right message, but how do you know whether to send someone an email, target them with a social media ad, or send them a piece of direct mail (or all three?) In this session, we’ll talk about how you combine customer data with artificial intelligence (AI) and machine learning (ML) in order to understand your target audience, predict which channels will drive the greatest engagement, and deliver messages when they’ll be most relevant. After this session, you’ll walk away with an understanding of how to use these emerging technologies to decide which customers to target with direct mail and what role direct mail should play in your omni-channel campaigns.

Emily Carr, Deloitte Consulting
Kate Holman, Deloitte Consulting

PERSONALIZATION IN PRINT—HOW UNIQUE CONVERSATIONS DRIVE ENGAGEMENT

This presentation will focus on the value of personalization within the printing industry. Topics discussed will include: Industry statistics on the impact of personalization, Variable Data, Digital Printing, Trigger Programs and an Asset Management Quantum case study.

Joe Holleman, Quantum Group

POLITICAL POWER UP: STAY AHEAD OF THE CURVE THIS VOTING SEASON

Help your candidates WIN their election by powering up their political mailings! Learn the do’s & dont’s, new ad regulations and best practices to get the MOST out of yours or your client’s marketing campaigns this political season.

Erica Switzer, DirectMail2.0

THE EVOLUTION OF THE ENVELOPE & MEETING USPS REQUIREMENTS

Learn about the history of the envelope. How it is made, detail designs and how you can meet USPS requirements. The envelope is a key piece of your direct mail piece, learn how to make it more than just the envelope!

Tim Plunk, Tension Corporation

WEBSITE ABANDON PROGRAM

We are able to capture prospects whom abandon a website in real time. In other words, if someone visits your customer’s website and abandons before purchasing, we can capture their Internet Protocal address and match it back to their physical home address. Then, we can mail these website abandoners within 24 hours. Imagine your customer’s prospects receiving a relevant offer from their company 1-2 days after they abandon their website.

Greg Palacios, Lead Performance Marketing

WHAT CAN THE DIGITAL REVOLUTION’S PROMISE OF SMART AUTOMATION MEAN FOR YOU? THE LEADER’S GUIDE

This workshop will describe emerging trends in digital services – Robotic Process Automation and Artificial Intelligence (AI)/ Machine Learning (ML) as they are being applied to a growing degree across the federal government today. They will soon begin reshaping the mailing industry as well. This session will offer reaction to the trend and insight into the way in which data from Informed Delivery can create the databases that will yield insight in tomorrow’s AI applications. This is a highly practical session focusing on “What will this new technology mean to you, the mailer?” We will explain how these tools are already addressing accountability, visibility and predictability that can increase mail’s marketing impact, improve returns on investment and improve the productivity of mail operations.

Robert Reisner

WHAT YOU ALWAYS WANTED TO KNOW AND WERE AFRAID TO ASK—WHAT KIND OF MAIL IS THAT?

USPS has an array of products that offer great value, but most mailers have never heard of. Attend this session to learn about Repositionable Notes, Share Mail, Picture Permit, and Customized Marketing Mail. You will hear how those products help you engage with your customers better and easier- and you will take home use cases that you can immediately apply in your company.

Elke Reuning-Elliott, USPS

THE EVOLUTION OF DELIVERY: FROM MAILBOX TO MAIL “INBOX”

A VIEW FROM MARs: USING SOCIAL MEDIA TO HELP INFORM AND UPDATE YOUR CUSTOMERS

Businesses have been using social networks like Facebook and YouTube for many years now. However, because of the rivalry between email and postage mail, the use of this technology has not been fully exploited by our industry. This is a big mistake on our part. This session will show how partnering up with social media can benefit both you and your customers. How getting your message out through short videos helps shed light on what many people thought was an industry in the dark.

Dale Bruning, Washington University in St. Louis

EVOLVING BEYOND THE MAILBOX TO ENSURE YOUR MESSAGE IS DELIVERED

More than half of consumers surveyed check their personal email account more than 10 times per day and it is “by far” their preferred way to receive updates from brands. Are you best leveraging this channel to increase conversions for your clients’ direct mail campaigns? In this presentation, you’ll learn tips and tricks for getting your message delivered to the inbox as well as the mailbox, including how to best convert offline creative to mobile-responsive HTML, ensure consistent messaging across both channels, properly match and verify email addresses, write enticing and effective subject lines, avoid Internet Protocol blacklisting, and more.

Nate Petel, AccuData Integrated Marketing

THE ROI OF INFORMED DELIVERY—MORE THAN CLICKS AND DISCOUNTS. HOW MARKETERS ARE USING INFORMED DELIVERY TODAY TO BUILD THEIR BUSINESS

After more than two years, Informed Delivery (ID) is coming into its own as a new marketing channel. In this session we’ll share use cases of how a catalog retailer generated new views for their online catalog – and boosted sales, how a nonprofit boosted their online donations and the effectiveness of their mail campaigns with their ID campaign, and how a medical training firm has gained thousands of inquiries from ID. We’ll look at the costs and benefits of how these campaigns worked, how they measured success, and the ROI they gained.

David Lewis, Snailworks

CONNECTING PHYSICAL AND DIGITAL IN A COMPLIANCE ENVIRONMENT

This session will show how your company can leverage the latest USPS offerings including Informed Delivery, Mail Tracking, and Electronic Address Correction Services. There will be special emphasis on digital marketing to enhance the overall customer experience.

Tracie Schrader, Security Finance Corporation of Spartanburg
Denise Knapp, Security Finance Corporation of Spartanburg

HOW TO CREATE INFORMED DELIVERY CAMPAIGNS THROUGH POSTALONE!

Informed Delivery gives residential consumers the ability to digitally preview their mail and manage packages in one convenient location. Business mailers can leverage Informed Delivery to engage users through integrated mail and digital marketing campaigns that generate additional consumer impressions, interactions, and insights. Learn all about the technical aspects and requirements for creating and maintaining Informed Delivery campaigns to ensure a positive experience and to maximize your campaign’s value.

Vicki Bosch, USPS

PROGRAMMATIC DIRECT MAIL—THE BRIDGE FROM PHYSICAL TO DIGITAL SUCCESS

Programmatic mail has been the buzz word for the past two mailing seasons. With many mailers and their marketing agencies, we see more and more budget move towards digital. Now with the inclusion of USPS’ Informed Delivery, the combination of digital and physical is at the forefront of many marketing campaigns. This session will provide an overview of the current programmatic market and help attendees gain an understanding of how to incorporate it into their current efforts. You will learn how to combine the digital tools that are the strength of this new direction for mail and combine them with your current mail programs such as mail tracking, Informed Delivery, and Informed Visibility. This will allow you to bring a more meaningful conversation to customers at the exact moment they are ready to continue the conversation from another channel, then gain visibility into campaigns from origin to the hands of the consumer.

Tom Gibbons, PebblePost

ENHANCING THE CUSTOMER EXPERIENCE WITH INFORMED DELIVERY DATA

Informed Delivery provides robust data describing how users interact with your interactive campaigns. Learn how to translate campaign data into actionable insights that you can use to drive your marketing objectives and enhance your customer’s experience with your brand.

Bob Dixon, USPS
Carrie Bornitz, USPS

INCREASING RESPONSE RATE WITH INFORMED DELIVERY

Informed Delivery is designed to increase response rates through a strong call-to-action (CTA). This session will discuss techniques for implementing Informed Delivery to increase responses to CTAs. CTA’s will cover recalls, activations, surveys and transactions.

Bob Dixon, USPS
Carrie Bornitz, USPS

INFORMED DELIVERY USAGE TRENDS AND INSIGHTS

Informed Delivery users are highly engaged and satisfied! This session will dive deeper into understanding who Informed Delivery users are and how they behave, focusing on how to use these insights to increase the effectiveness of your next campaign.

Bob Dixon, USPS
Carrie Bornitz, USPS

INFORMED OFFERS PILOT RECAP

In August 2019 USPS piloted Informed Offers, a new coupon platform that allows consumers to personalize the digital and physical mail they receive from retailers and brands. This session will discuss insights from this pilot and USPS’ plans for future versions of the Informed Offers platform to include the opportunities it yields to increase the value of mail and improve prospecting rates.

Bob Dixon, USPS